Kirthiga Reddy, a woman of many firsts

Now first female investing partner at Softbank's $100 billion Vision Fund, Reddy's career has had one milestone after another

e4m by exchange4media Staff
Updated: Dec 11, 2018 8:23 AM
Kirthiga Reddy

Kirthiga Reddy, primarily known for her seven-year stint at Facebook India, created headlines when Japanese investment giant Softbank, roped her in as as a partner in its $100 billion Vision Fund. She is the first female investing partner in a team of over 12 people who oversee this venture. Media reports suggest that Rajeev Misra, who heads the Vision Fund, had been working towards hiring more women into his crew, including at the level of managing partners.

Based out of Silicon Valley, her focus will be frontier technologies such as AI, robotics, health, bio engineering, IoT and more. She will be working closely with Deep Nishar, senior managing partner at SoftBank Investment Advisors, who is located in the Bay Area. 

Disclosing this development on Facebook, Reddy wrote: "I look forward to bringing my technical and business expertise – from both enterprise and consumer technology, in developed and emerging markets – to the Vision Fund team. Like in other investment firms, the Venture Partner role enables quick integration of new talent from non-investing backgrounds, which is a perfect fit for me"

SoftBank's $100 billion Vision Fund has been touted as one of the biggest disruptors of the venture capital business, and has committed to invest close to $65 billion in companies like Uber, WeWork and Didi, say reports.

Reddy is known for several firsts. One of the first employees at Facebook India, she started India operations from scratch, which included expanding userbase, and helped contribute to its global business through ad sales with major tie-ups such as Coca Cola India and Yepme. She served as the Managing Director for India and South Asia market until 2016, following which she relocated to the company's US headquarters, serving as Managing Global Client Partner and Emerging Markets Lead.

Most importantly, Reddy led Facebook's global marketing partnership for the Financial Services vertical and also partnered with the company's strategic global advertisers on their Emerging Markets strategy, with a focus on India, Mexico, Brazil, Indonesia, Middle East and South Africa. She even led financial services vertical for Facebook Global Accounts and advised on global marketing activations including the Olympics. As a result, she has been one of the leading forces behind the company's expansive growth in the country.      

Prior to this development, she also worked with established companies such as Silicon Graphics and Motorola. During her tenure at Silicon Graphics, she was the youngest director of engineering. In 2008, Reddy started working with the US-based Phoenix Technologies where she led a global team located in US, India, Japan, Korea, and Taiwan. 

An alumnus of Stanford University Graduate School of Business, Reddy comes with over 20 years of experience in building high-growth global businesses in roles spanning sales, marketing, operations, product management and engineering.

In 2011, she became Fortune India's Top 50 Most Powerful Women and was also featured in Fast Company’s 100 Most Creative People in Business 2013. She topped the list of IMPACT’s 50 Most Influential Women list in media, marketing and advertising in 2015.

 

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