JioSaavn launches two new ad products, Maximus and Showcase
Maximus is full-screen display ad takeover that renders at the launch of the JioSaavn app, and Showcase is an interactive display product that offers a customisable ad placement at the top of homepage
Published - Aug 20, 2019 1:48 PM Updated: Aug 20, 2019 2:12 PM
Steaming platform JioSaavn will now offer brands the opportunity to connect with its exponentially growing listener base, announcing the addition of ad products-- Maximus and Showcase.
“Maximus and Showcase are designed to ensure that brands grab the attention of millions of listeners on the platform in the most effective way. These high-impact offerings reach the entirety of the streaming platform’s ad supported user base while continuing to keep the user experience at its optimum,” the company said in a statement.
Maximus is a full-screen display ad takeover that renders at the launch of the JioSaavn app. It is a 5-second non dismissible branding product that ensures maximum visibility as the first impression.
Showcase is an interactive display product that offers brands a customisable ad placement at the top of the JioSaavn app's homepage. This always-on ad experience stays anchored and doesn’t disappear for the duration of the campaign.
"Over the last few years JioSaavn has become a premier destination for advertisers in India. As the industry continues to evolve, we are committed to delivering the most effective ad experience possible for our brands. The newest offering is an opportunity to go outside small targeted areas to reach all of our listeners. Designed for high visibility and maximum reach, Maximus and Showcase are a powerful way for brands to connect instantly with our growing user base. They are our highest-impact ad products yet,” said Gaurav Kaushik - Global Vice President, Advertising Platform, JioSaavn.
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Having run a number of successful campaigns in the past two months, both ad experiences have seen traction and significant results for brand partners, the company said.
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