ITW Playworx launches UK operations

Appoints Ankur Sharma as Director to lead the operations in London

e4m by exchange4media Staff
Published: Nov 30, 2018 12:00 PM  | 2 min read

ITW Playworx has forayed in the UK market and has appointed Ankur Sharma as Director to lead the operations. A part of global sports major - ITW Consulting, ITW Playworx will be offering integrated marketing services such as Experiential Marketing (Events & Activation), Branded Entertainment (In-film / Out-of-film association), Public Relations, Influencer Marketing, Talent Management, MICE and Sports Sponsorship (Cricket & other sports).


ITW Playworx India has been managing communications through an amalgamation of existing and new age mediums for some of India’s marquee brands such as JSW Cement, FLF (Future Lifestyle Fashions), Ola, Oppo, Aditya Birla Fashion & Retail Ltd (ABFRL), Havells etc to name a few.


Headquartered in Mumbai, India and offices in Delhi, Bengaluru and Kolkata, ITW Playworx has its global presence in Dubai and now with launch in London, the focus lies in creating pathbreaking brand solutions for the quintessential millennial consumer in the UK market.


Commenting on the launch and appointment Bhairav Shanth, Co-Founder, ITW Consulting Pvt. Ltd., says, “ITW Consulting, with its rich experience in yielding optimum visibility for brands through sports is well poised to tap new opportunities in this innovation and digitally driven era. With rapidly growing economy, UK market offers enormous potential for ITW Playworx to grow and we look forward to creating great experiences for the brands as we march ahead.”


Sidharth Ghosh, CEO, ITW Playworx, says, “We are pleased to expand our horizon and add UK office as part of our global growth plans. Our aim has always been to maximize opportunities for our clients and offer smart solutions that can go beyond the norm and create disruption in the consumer mind space.”


Ankur Sharma, Director, ITW Playworx UK, says, “The group has built a strong legacy and it is a great opportunity to be part of this team. Together as all-encompassing media group, our objective is to bring innovative opportunities to clients and help them build stronger brand visibility in the marketplace not only in UK but globally.”

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