iQuanti forays into APAC
The US-based digital marketing firm is already working with regional banks and eCommerce players in Australia, Singapore, and India
With the rapid mobile-led digital adoption in the region and rising advertiser interest in all things digital, iQuanti, a data science and SaaS products driven digital marketing firm has placed its bets on the APAC region to contribute a significant component of its future revenues. US-based iQuanti is working with several Fortune 500 brands in the States.
iQuanti's expansion to the APAC region is part of the company's strategic vision to expand globally. With the rapid economic growth in the APAC region, nearly 34 per cent of the global digital advertising revenue is likely to be generated from the APAC region by 2020 and ad-spends on digital marketing in the region are outpacing spending on TV advertising.
iQuanti is already working with regional banks and eCommerce players in Australia, Singapore, and India. With specific growth investments in the region, iQuanti is now fast-tracking its penetration strategy for the region.
Aditya Saxena, Vice President of Engagements who is spearheading iQuanti growth in APAC region, says "iQuanti has a proven value proposition; our product assets have helped brands significantly improve the ROI on their acquisition programs. Be it our data science-led precision targeting capabilities, or our predictive platform for winning on search, we have proven used cases for accelerated digital customer acquisition across channels. By deploying data modeling & analytics techniques in digital marketing, we will bring very differentiated value for brands in the APAC region."
iQuanti Founder & CEO, Vish Sastry, an IIM Calcutta and IIT BHU alumnus who led marketing for American Express and Discover in the US before founding iQuanti, said "Over the years iQuanti has invested significantly in product development and data sciences, our core proposition is to leverage proprietary algorithms and products to drive digital marketing programs. We have proven the value of our solutions in the US and are super excited with the prospects of digital in the APAC region".
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