InMobi serves 18 billion ads in APAC

InMobi’s Mobile Insights Report reveals that the reach of the mobile internet has continued to grow at a steady ten per cent in the Asia pacific, and that nearly half the 18 billion monthly ad impressions served were in India.

by exchange4media Staff
Published - Jun 9, 2011 8:54 AM Updated: Jun 9, 2011 8:54 AM
InMobi serves 18 billion ads in APAC

Mobile Ad network InMobi has released the June report of their Mobile Insights Report, according to which the firm has served 18 billion monthly ad impressions in the Asia Pacific region. According to the InMobi report, India accounts for 41.6 per cent of these impressions, and is the largest audience in the Asia Pacific region, growing at ten per cent since January.

Also according to the report, ad impressions on Android have surpassed iOS impressions for the first time in the region, but Nokia still remains the top manufacturer with a 49.9 per cent share of ad impressions.

According to InMobi, smartphones are growing at a faster pace than featurephones, but still account for only one in four ads displayed in the market. Also, even though Nokia remained the most used handset, their overall share has dropped in the region by 1.9 share points. 

After India, Indonesia is the second biggest audience for InMobi’s mobile ad network, accounting for 25.2 per cent of all impressions.

Atul Satija, VP and Managing Director, Asia Pacific, InMobi, said, “As InMobi’s network in the Asia Pacific region continues to see robust growth, we continue to further invest in the market and strengthen our regional team. We have recently made appointments in Malaysia and Australia and will continue our regional expansion efforts while working towards helping the industry realize the full potential of mobile technology. With improving smartphone adoption, faster networks and cheaper data plans, this is an extremely exciting time for marketers to successfully execute highly targeted, impactful, and measurable campaigns that will greatly improve ROI.”

Globally, 39 per cent of all mobile ad impressions are now taking place on smartphones, and this trend is bein matched by data from the Asia Pacific region.

James Lamberti, VP Global Research and Marketing, InMobi, said, “Following the global smartphone revolution, ‘in-application’ advertising continues to outpace mobile web ad growth. With a large global contingent of mobile app developers for iOS, Android and now Windows Phone 7, these developers represent an invaluable part of the mobile ecosystem. Developers are among the most influential individuals in the future of the mobile market and their products will shape the future of mobile advertising.  The landscape will be very interesting to watch over the next year as many developers began to focus on mobile web apps to help alleviate device and platform fragmentation issues.” 

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