I&B Ministry in favour of self-regulation rather than statutory body for OTT

The Ministry is trying to reach a point where OTT players can come together on a self-regulatory model without government’s intervention, says Amit Khare, Secretary, MIB

e4m by exchange4media Staff
Updated: Nov 15, 2019 9:45 AM
OTT

Even as the OTT industry is worried about the possibility of regulations being put in place, the information and broadcasting ministry has now said that they are in favour of self-regulation rather than setting up a statutory body.

“We are trying to come to a point where all the OTT players can come together on a self-regulatory model without intervention of the government,” said Amit Khare, Secretary, Ministry of Information and Broadcasting, at the CII Big Picture Summit in Delhi on Thursday.

Talking about the success of the Mumbai and Chennai meetings with OTT players and other stakeholders, Khare said the self-regulation model is under works. He also mentioned that a third meeting would take place in Delhi soon to take the conversation ahead.

Vikram Sahay, Joint Secretary, I&B Ministry, said the government is looking at a code of conduct that the OTT industry can follow rather than just putting regulations in place.

“The Internet and Mobile Association of India (IAMAI) is already working out a code of best practices for players in the space and most players are expected to join in in accepting the same in the spirit of self-regulation,” said Sahay.

IAMAI drafted the code of conduct earlier this year with guidelines for online curated content providers. This has been based on principles underlying the statutory and judicial guidance already available on the subject in addition to industry stakeholders addressing specific concerns that may be posed in the future.

The objectives of this IAMAI code have been much in sync with what the government advocates for the industry in order to empower consumers to make informed choices on age-appropriate content. It also aims to protect interests of consumers in choosing and accessing the content they want to watch at their own time and convenience, safeguard and respect creative freedom of content creators and artists, nurture creativity, and create an ecosystem to foster innovation and abide by an individual’s freedom of speech and expression.

The code also targets at providing a mechanism for redressal of complaints in relation to content made available by online curated content providers.

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