GoQuest Digital Studios releases the first promo for Volkswagen Ameo Cup 2018
Reimagines the content to make it more appealing to motorsport-loving audiences, focuses on the technology, teamwork and discipline that goes behind winning races
Published - Nov 4, 2018 10:00 AM Updated: Nov 4, 2018 10:00 AM
10 races, 3 cities, 5 gruelling months and 20 racers all contending for the top spot, the Volkswagen Ameo Cup is India’s very own motorsports race that promises a rush of adrenaline! This year, GoQuest Digital Studios will showcase the event in a series that brings audiences much closer to all the racing action as the teams try to win India’s coveted one-make motorsports title. The show, hosted by Sukhmani Sadana, released its first promo, flagging off the Volkswagen Ameo Cup journey in style.
The GoQuest Digital Studios team has roped in Dsport as the official Broadcast Partner, Sharechat as the official social media partner, Jio Cinema as the show’s telecom partner. It also has Yupp TV (OTT partner), Girls XP (lifestyle partner) including YouTube, Facebook and Instagram.
GoQuest Digital Studios will distribute the series across 50 countries apart from India. The studio has conducted a lot of research to understand the target audience touchpoints, with an aim to make motorsports a lifestyle sport amongst Indian motorsports enthusiasts. The show will be available in English, Tamil, Telugu and Malayalam. Along with Sukhmani, the audiences will get an in-depth perspective of what it takes to be the best racer in the championship.
Commenting on the Series, Darshan Bhatt, Director, GoQuest Digital Studios, said, “We at Digital Studios aim to showcase the iconic Volkswagen Ameo Cup in all its glory, focusing on the technology, team and the rigorous training sessions, fitness, and the other competitive challenges the racers have to endure to succeed at this championship. The show promises to satiate the racer in you and encourage motorsport among the young aspiring Indian.”
Steffen Knapp, Brand Director, Volkswagen Passenger Cars, added, “Volkswagen Motorsports has a rich history and legacy of nearly 50 years. In its 10th year in India, Volkswagen has worked relentlessly towards developing Motorsport talent in this country. It is our endeavour to inform and train the country’s young talent by providing them an unparalleled experience of true Volkswagen standards with the support of experienced Motorsport drivers invested in promoting and training the new generation. With the integration of Volkswagen Brand and Motorsports, we take this sport to the next level by showcasing the capabilities of a German build carline “Ameo” specifically ‘Made for India and Made in India’. The Ameo showcases its true competencies on the track and exuberates its performance, build quality and safety. Over the years, Volkswagen has received a tremendous response towards this sport and we’re confident of taking it a notch higher each year.”
Speaking on the development, Sunil Kamath, Chief Business Officer, ShareChat, said, "We are extremely excited to be associated with GoQuest Digital Studios for the Volkswagen Ameo Cup 2018 as its regional social media partner. We believe that this partnership is aligned with our company’s mission. With this association, ShareChat aims to fill a yawning gap by bringing motorsport content to our users and encourage motor racing followers on our platform. Our aim is to constantly add new content genres and we believe that this championship will provide ShareChat users with a diverse and incomparable experience."
Volkswagen Group India’s media and communications agency, PHD Media, also played a big role in providing insights from a brand’s perspective. The agency helped to develop stronger customer engagement and communication in the cities where the races were held creating a buzz that translated in great turnouts on the track.
Speaking of the same, Jyoti Kumar Bansal, CEO PHD Media India, said, “The Volkswagen Ameo Cup is one of India’s well-known races and its uniqueness lies in the fact that it is India’s only One-make championship. The amount of excitement, suspense, and exhilaration that this race generates is unparalleled. This year, GoQuest Digital Studios’ complete vision and style of presentation of the race will surely have audiences enthralled, and we feel great to be a part of the spectacle.”
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