Google India hosts Partners Summit in Mumbai

Experts shared insights on how technology and digital creativity are changing the media and advertising landscape and creating new opportunities for agencies to grow their business.

by exchange4media Staff
Published - Dec 7, 2018 7:39 PM Updated: Dec 7, 2018 7:39 PM
Google

At the second edition of the Google India Partners Summit, experts shared insights on how technology and digital creativity are changing the media and advertising landscape and creating new opportunities for agencies to grow their business.

Themed on ‘Agency of the Future’, the Google India Partners Summit centered around four sessions, that covered media and advertising industry trends, and how advertising agencies will need to adapt to be future ready. ‘Building Tech Capabilities’ discussed how embracing automation and improvements in technology can drive better client and customer results.

‘Breakthrough the clutter with storytelling’, talked about reaching the right audience through the right formats and rethinking creative approach moving from traditional to emerging story arcs.

‘Building the right team’ brought in former Indian cricket captain, Sourav Ganguly, to share insights into developing a great team that can compete internationally and understands the key principle around attracting and retaining top talent.

Speaking on the sidelines, Shalini Girish, Director - Google Marketing Solution, Google India said, “The consumer landscape is evolving rapidly, and the advertising industry must adapt quickly to continue delivering value to brands. Through the Partners Summit, we want to enable our partners to be future ready and rethink their approach for a digital-first world. Together with our agency partners, we want to create better opportunities for brands to understand customer journey, predict marketing outcomes and personalise the customer experience.”

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