Facebook introduces Ad Breaks for content creators

User-generated content shared on the social media platform can now be monetised by creators

e4m by exchange4media Staff
Updated: Nov 30, 2018 2:52 PM
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Facebook on Friday launched an ad monetisation option for content uploaded by creators on the social media platform in India. The launch was announced at the first Creators Day held in India by Facebook.  

Content creators can now insert Ad Breaks to their videos to get a share of the revenue (55 per cent to the creator) from the video ads shown to the viewer. Ad breaks will be available for eligible content creators in Hindi, Bengali, Tamil, Malayalam and English. Creators can choose to insert the ads either at the beginning of the video (pre-roll), in the middle or at the end. 

Creators with a minimum of 10,000 followers and 30,000 one-minute views on videos that are at least three minutes long in the last 60 days will be eligible to monetise their content on Facebook.

Launching Ad Breaks, Paresh Rajwat, Head of Product for Video, Facebook, said the company will use machine learning to scan and weed out bad content that is not brand safe. 

In addition to Ad Breaks, Facebook also introduced a new tool, Brand Collabs Manager. The tool will allow up and coming content creators to directly connect with brands for branded content opportunities on Facebook. With Brand Collabs Manager, creators can quickly create a portfolio so that brands can learn more about them and get in touch easily for brand partnerships. It will be available in India in 2019.  

“The biggest trend that Indian digital industry has witnesses in consumer behaviour is rapid growth in adoption of video. We're seeing consumer videos exploding on our platform, and today, video has become one of the biggest drivers of engagement growth on Facebook. Besides community content, where people share their experiences, we are a platform where professional content creators come to find an audience and also earn money. Facebook Creator Day reinforces our continual commitment to support the publishers and creator community in India, helping them grow and monetise their videos on the platform,” said Rajwat.

Facebook also announced the launch of a number of other tools for creators-- the option to seek paid subscriptions (to be launched in 2019), music licencing to let creators use music freely, shoppable content and a mobile app to control all the various functions made available to creators. Creators can find all information about Facebook for creators here. 


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