‘Digital plays the role of a disruptor and an enabler’

“Segments with high retail involvement, propensity for repeat transactions and risk of commoditisation are the most active,” say Sheldon Monteiro & Shubhradeep Guha of SapientNitro.

e4m by exchange4media Staff
Updated: Dec 10, 2011 7:27 AM
‘Digital plays the role of a disruptor and an enabler’

“Segments with high retail involvement, propensity for repeat transactions and risk of commoditisation are the most active,” say Sheldon Monteiro & Shubhradeep Guha of SapientNitro. More

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