Bertolli Olive Oil uses Facebook Thumbstoppers for its latest campaign
The four 10-second Thumbstoppers have been conceptualised by Mirum India, the creative and media partners for Bertolli
DeoLeo Pvt Ltd, makers of Bertolli Olive Oil, has become one of the first brands to embrace Facebook Thumbstoppers in their new campaign for #TheRecipeForHappinessIsSimple.
The four 10-second Thumbstoppers have been conceptualised by Mirum India, the creative and media partners for Bertolli, wherein they have touched upon the simplest instances bringing the biggest joys.
“Apart from affordable data plans and the ever-widening reach of smartphones, some more reasons for embracing this format are impatience and shorter attention spans of consumers. Crafting a message to be delivered in under 10 seconds is challenging but effective. As the creator, it compels you to cut the clutter and only let what’s important shine,” the company said in a statement.
“Bertolli Olive Oil is all about owning moments. Simple moments that fill your heart with goodness. Like your child jumping into your arms when you’re back home from work. Or your grandmother regaling you with tales from yore as she rubs oil on your head. Or the smell outside after the first rains. We don’t need much to bring a smile to our face. Indeed, the recipe for happiness is simple!,” the statement said further.
Speaking on the initiative, Susana Toribio, General Manager- India, says, “Bertolli Olive Oil, with its rich heritage and Italian origin, brings a wholesome eating experience to your plate. This oil blends with simple everyday moments and makes them worthwhile. Through Thumbstoppers, we tried to spread the message about simplicity and happiness.”
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