Digital

According to Internet Service Providers Association of India (ISPAI), the growth of Internet subscribers in the fiscal ending March 2002 over the last fiscal, has been the lowest ever.

exchange4media Staff 13-May-2002

Yahoo! has stepped up its direct-marketing tactics to push a growing stable of premium pay services. E-mail, banner ads, guerilla marketing and a recently launched marketing-preferences page are signs that the Internet Company is increasingly adopting the

exchange4media Staff 29-April-2002

In a drive to lure away customers using dial-up access to its cable Internet service, Hathway Cable & Datacom has introduced an entry price of Rs 650 a month for its Internet subscribers. This will be lower than its existing flat fee of Rs 1,000 a month pe

exchange4media Staff 26-April-2002

Star India has bought 26 per cent equity stake in RPG Netcom Ltd, the multisystem operator of the RP Goenka group. Star will pay around Rs 52 crore for the 26 per cent share of RPG Netcom.

exchange4media Staff 25-April-2002

Sun Microsystems awarded its global media buying and planning business to Bcom3 Group's Starcom. The assignment is worth an estimated $60 million.

exchange4media Staff 23-April-2002

To offer faster and customized media monitoring reports by using Internet and technology, Perfect Monitoring has created a web interface, perfectmonitoring.com that allows for generation and delivery of Telecast Reports online.

exchange4media Staff 22-April-2002

Hathway Cable & Datacom has started utilising Tata Power broadband’s network through the commissioning of five nodes for distribution of its cable TV signals and other value added services.

exchange4media Staff 16-April-2002

WorldSpace Corporation has put its Internet service provider (ISP) business on the back-burner. The company admitted that it was facing a severe shortage of radio receivers and, hence, had frozen its marketing and advertising initiatives.

exchange4media Staff 10-April-2002

Asianet Dataline, plans to provide its Internet customers the benefits of Net telephony and a relief from high international long-distance tariffs.

exchange4media Staff 08-April-2002

WeddingSutra.com has launched WeddingSutra US, its first in-depth international site targeted at US based South Asian Community.

exchange4media Staff 06-April-2002

According to Jupiter MMXI report, men and women across Europe use the Internet in quite different ways. The number of wired women across Europe has increased rapidly of late, up 29% year-on-year in February to 25.1 million, compared with 40.1m men.

exchange4media Staff 05-April-2002

On the back of mounting losses, the Bharti Group has decided to put a freeze on its ISP business, Mantra Online, and will no longer expand its customer base.

exchange4media Staff 05-April-2002

The wave of dotcom consolidations is picking up steam. In a move slated to shake up the already fiercely competitive industry, HindustanTimes.com has decided to tie up with Sify.com.

exchange4media Staff 03-April-2002

Coca-Cola India announced the launch of its new site myenjoyzone.com. The e-initiative aims to bring Coca-Cola closer to its largest consumer segment—youth.

exchange4media Staff 27-March-2002

According to the Netmeter study done by TNS Mode, awareness of Internet among the children in Hyderabad and Ahmedabad was relatively low compared to other cities.

exchange4media Staff 25-March-2002

As a part of a strategy to diversify its revenue generating base, Hotmail, the world’s leading free e-mail service provider, might become partly subscription-based in India.

exchange4media Staff 23-March-2002

According to a survey conducted by Research.Net for Forbes.com, top executives spend more time online than on any other medium.

exchange4media Staff 22-March-2002

Major oral care players are slugging it out in cyberspace to gain a competitive edge. To woo the youth segment, they are now stepping up their brand-building exercises by launching a host of e-initiatives.

exchange4media Staff 22-March-2002

Internet networking company Cisco Systems has narrowed its agency search to three finalists—San Francisco shops WPP Group's J. Walter Thompson/Tonic and Grey Global Group's Grey Worldwide, and Omnicom Group's TBWA/Chiat/ Day, Playa del Rey, Calif.

exchange4media Staff 18-March-2002

The first Indian news site to go pay, The Newspaper Today (TNT) is planning to launch a cross media campaign soon to widen its customer base by bringing in more subscribers.

exchange4media Staff 15-March-2002