Digital

Shivakumar, Group Executive President Corporate-Strategy and Business Development, Aditya Birla, talks about how digital as an emerging market is a huge unifier and not a divider

exchange4media Staff 2 hours ago

Regional channels have also collaborated so as to maximise the reach and offer a familiar feel to the audience by offering them information in their native languages

exchange4media Staff 17 hours ago

Digital Magazine aims at getting the customers to engage with the advertiser’s brand story allowing the readers to not just flip through the pages but to intrigue them enough to do so

exchange4media Staff 18 hours ago

The partnership provides customers easy access to ZEE5 content; the portfolio includes original shows and films, premium movies, digital movie premieres of upcoming blockbuster films, and more

exchange4media Staff 18 hours ago

On the sidelines of a tech summit in the capital, Chen, General Manager of Alibaba's UC Ads spoke to us about the trends shaping the mobile advertising landscape in the country

Ruhail Amin 1 day ago

Nikhil Madhok of Hotstar Original Content and Deepak Dhar of Banijay Asia, reveal whether or not MS Dhoni’s docu-drama is a move to provide more content to the consumers during IPL

Moumita Bhattacharjee 1 day ago

Guest Column: Rohit Dhingra, Co-Founder & CEO of TAGG believes that the current business environment in India has the potential to enhance the growth of the online retail sector

Rohit Dhingra 1 day ago

The non-fiction travel web series, ‘World of MG: An Indian Abroad’, will be shot in 6 different countries before concluding in India

exchange4media Staff 3 days ago

Momspresso’s new product offers women dedicated groups wherein they can discuss specific topics like single motherhood, intimacy and depression without revealing their identities

exchange4media Staff 3 days ago

The game consists So Sorry Politoons, which were unveiled by Sunil Gavaskar at the FICCI FRAMES event

exchange4media Staff 3 days ago

Amogh Dusad, Head Content, Partnerships and New Initiatives, Digital, Sony Pictures Networks India, and Sameer Saxena, Chief Content Officer and Head, TVF Originals say OTT is exploding at the moment

Shweta Raaj Singh 4 days ago

Google will launch a Policy Manager that will give tips on common policy mistakes to help well-meaning advertisers and make it easier to create and launch compliant ads.

exchange4media Staff 4 days ago

Though an important tool to reach out to the people, social media platforms have been grappling with a host of issues such as fake news, propaganda and data leaks

Dolly Mahayan 5 days ago

The 10-part original series on Eros Now, directed by filmmaker Umesh Shukla, captures different phases of Modi’s life

exchange4media Staff 5 days ago

The blockbuster starring Vicky Kaushal, Mohit Raina, Paresh Rawal, Yami Gautam and Kirti Kulhari to go live on the platform on March 19

exchange4media Staff 6 days ago

Idea 4G – India ka Live Network campaign focuses on the power of Live video in bringing about a societal change 

exchange4media Staff 6 days ago

Hotstar’s Executive Vice President Sidharth Shakdher, and SVP & Head, Client and Agency, Gulshan Verma talk about people connecting with family & friends over cricket despite being far from each other

Moumita Bhattacharjee 1 week ago

Twitter is collaborating with renowned Indian personalities to encourage the youth of India to vote in the upcoming general elections

exchange4media Staff 1 week ago

From YouTube to Netflix to Amazon Prime, Alt Balaji, ZEE5 and regional OTT platforms like Hoichoi, all have been focusing on content led by a woman cast

Tasmayee Laha Roy 1 week ago

The acquisition will strengthen Affle group’s Consumer & Enterprise platforms by providing integrated consumer journeys and allow brands to transparently attribute the impact of digital advertising

exchange4media Staff 1 week ago