Digital News


The mandate spans the entire digital media spectrum including online brand building, social media management, content development and digital activations

exchange4media Staff Oct 18, 2022 12:37 PM

YouTube Partnerships

Ajay Vidyasagar, Regional Director-Asia Pacific, YouTube Partnerships, shares how the short-video phenomenon is fuelling the creator economy in the country

Javed Farooqui Oct 18, 2022 8:59 AM


The company has recorded its gross ad revenue at Rs 16,189 crore for FY22 and seen its net profit zoom by 132% to Rs 297 crore

exchange4media Staff Oct 18, 2022 8:51 AM


The net profit of the content distribution company jumped 6% to Rs 45.9 crore from Rs 43.3 crore

exchange4media Staff Oct 17, 2022 8:41 AM


The alliance will allow Netflix's advertisers to ensure their video ads are fully viewed, by real people and safe from fraud/invalid traffic

exchange4media Staff Oct 15, 2022 3:21 PM


The tier will initially be launched in 12 countries-- United States, Australia, Brazil, Canada, France, Germany, Italy, Japan, Korea, Mexico, Spain, and the United Kingdom

exchange4media Staff Oct 14, 2022 8:29 AM


The channel has also clocked 3,517,005,511 views in the 10 years it has been on the platform

exchange4media Staff Oct 13, 2022 3:24 PM


The report also shows that Facebook, YouTube, and Instagram are amongst the most popular platforms preferred by consumers to connect with influencers

exchange4media Staff Oct 12, 2022 6:47 PM


BARB is the first industry-owned audience currency in the world that Netflix has joined

exchange4media Staff Oct 12, 2022 4:51 PM


The new service is touted to be a breakthrough solution for businesses as it leverages data to make predictions and recommendations that sellers can't

exchange4media Staff Oct 12, 2022 11:08 AM

bk hc

The mandate includes creating cornerstone digital campaigns, social media and online response management, etc.

exchange4media Staff Oct 12, 2022 10:43 AM


Back in April, the CBC put out an advisory inviting application for the same

exchange4media Staff Oct 11, 2022 3:50 PM

Tejinder Gill

Gill, India CEO of The Trade Desk, shares how the company is working to bring more clarity and domain knowledge for brands, and agencies newly venturing into the programmatic space

Shantanu David Oct 11, 2022 8:51 AM


The ad-tech and data analytics company had earlier announced the launch of its Initial Public Offering (IPO) of 7,80,000 shares

exchange4media Staff Oct 10, 2022 4:37 PM


The feature empowers parents to understand whom their kids speak to without compromising teenagers' autonomy and privacy

exchange4media Staff Oct 10, 2022 4:04 PM


This season, the popularity of the tournament grew 300%, putting it ahead of NBA and NFL, according to Wavemaker's earned equity report on IPL 2022

exchange4media Staff Oct 10, 2022 3:28 PM

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