Digital News
mobile

Mobile marketing experts feel that the challenge with in-app advertising is that it is very intrusive and not context relevant

Ruhail Amin Dec 22, 2020 9:10 AM

vinod thadani

Vinod Thadani, Chief Digital Officer of Mindshare, talks about his journey at the agency, the digital transformation that is taking place in India, and more

Javed Farooqui & Naziya Alvi Rahman Dec 22, 2020 8:56 AM

stream

Experts weigh in on the decree to bring OTT content under MIB’s ambit – some alleging censorship while others supporting government oversight

Javed Farooqui Dec 22, 2020 8:16 AM

flipkart

The campaign, which ran from 12th October - 21st October 2020, aimed to generate buzz and excitement around the #BigBillionDays sale

exchange4media Staff Dec 21, 2020 7:16 PM

zomato

Saurabh Jhalaria, CEO (SME Business), InCred said, they are happy to join hands with zomato and are confident that it will aid the economic recovery of the vertical

exchange4media Staff Dec 21, 2020 1:38 PM

omg- electrolux

The appointment sees OMG take on the complete paid media duties for all of Electrolux’s brands

exchange4media Staff Dec 21, 2020 12:26 PM

Joji George, Gonuts

In a conversation with e4m, George, Co-Founder, GoNuts, talks about how the pandemic has impacted influencer marketing and their plans to overcome the challenges

Ruhail Amin Dec 21, 2020 9:12 AM

amazon prime

Spanning 10 episodes, Amazon Prime Video’s First YA series is now to stream exclusively on the service

exchange4media Staff Dec 21, 2020 8:29 AM

NewJ ranked 40th

Homegrown news publisher NEWJ witnesses remarkable breakthrough by making it to the list of Global “Digital First Media and Entertainment Properties” by Tubular Labs

exchange4media Staff Dec 18, 2020 4:44 PM

Sunny Kataria

Guest Column: Continuously engaging with the customer is key to staying competitive, writes Sunny Kataria, Head of Commercial Verticals, OLX Advertising

Sunny Kataria Dec 18, 2020 2:38 PM

PayU

With this integration, merchants will be able to offer greater convenience, speed and payment mobility to their consumers

exchange4media Staff Dec 18, 2020 1:21 PM

Facebook

The Facebook published full-page newspaper ads which alleged that Apple's privacy policy will force users to pay subscription charges or in-app purchases if personalised ads stop

exchange4media Staff Dec 18, 2020 10:40 AM

sapna Chahda

Sapna Chadha, Senior Director of Marketing for SEA & India, Google, talks about YouTube’s first-ever regional language Ads Leaderboard

Tasmayee Laha Roy Dec 18, 2020 9:18 AM

Amazon

The revenue growth is primarily attributed to an increased usage of cloud and other related services by existing and new customers in India

exchange4media Staff Dec 18, 2020 8:44 AM

paytm

The Telugu streaming platform achieved a remarkable 50% rise in subscriptions through its collaboration with Paytm Ads

exchange4media Staff Dec 18, 2020 8:39 AM

google - facebook

Google and Facebook together capture over half of the online advertising market globally

exchange4media Staff Dec 17, 2020 7:29 PM

digiOne Awards

Other prominent winners were Hungama Digital Media Entertainment, Applause Entertainment Pvt Ltd and MX Player

exchange4media Staff Dec 17, 2020 7:15 PM

zee panel

Industry experts shared their insights on the growing adoption of mobile in business and how Covid-19 further accelerated the growth

exchange4media Staff Dec 17, 2020 6:55 PM

Facebook - Nayi Shuruaat

Facebook’s new campaign film, Nayi Shuruaat, is an ode to the resilience of the small businesses of India through the pandemic

exchange4media Staff Dec 17, 2020 6:18 PM