Digital News
With this collaboration, Oracle Moat Analytics will give MGID’s advertisers access to trusted third-party measurement for every aspect of their native & display campaign performance
exchange4media Staff Sep 14, 2021 5:34 PM
The Pratik Gandhi-starrer short film will premiere on September 17
exchange4media Staff Sep 14, 2021 12:11 PM
In a joint statement, Reliance Jio and Google said that JioPhone Next is in advanced trials and will be rolled out before Diwali
exchange4media Staff Sep 13, 2021 8:14 AM
It further stated that Asia Pacific will have 69.8 crore SVOD subscriptions by 2026, up from 50.2 crore at end-2021
exchange4media Staff Sep 12, 2021 12:00 PM
The report said that India is the top market by a factor of 5x, surpassing the US in 2018. It is followed by US, Indonesia, Brazil, and China in the pecking order for most downloads by market
exchange4media Staff Sep 11, 2021 8:26 AM
The platform is testing three monthly plans namely ad-supported, mobile and standard
exchange4media Staff Sep 10, 2021 8:46 AM
The Google News Initiative has been created in partnership with global innovation lab Echos and DIGIPUB News India Foundation
exchange4media Staff Sep 9, 2021 1:19 PM
The partnership will enable media buyers to build integrated TV & digital plans by leveraging Zapr’s rich audience segments across all digital screens & channels on PubMatic’s premium inventory
exchange4media Staff Sep 9, 2021 1:05 PM
Right now, the feature is limited but in the coming months, Twitter will allow more people to create Communities
exchange4media Staff Sep 9, 2021 11:45 AM
The #MyStory campaign, made with Bill & Melinda Gates Foundation, Population Foundation of India and Love Matters India, aims to normalize the need to vaccinate and follow Covid-19 protocols
exchange4media Staff Sep 8, 2021 3:20 PM
The entire event, executed by the agency, was streamed live and inaugurated by actor Madhuri Dixit Nene
exchange4media Staff Sep 8, 2021 1:30 PM
This partnership will make Slazenger’s product range available on Myntra and Flipkart, strengthening its presence in India
exchange4media Staff Sep 8, 2021 1:07 PM
Kantar along with GroupM’s rural and experiential marketing unit- Dialogue Factory today unveiled the 2nd edition of the Rural COVID Barometer Report
exchange4media Staff Sep 8, 2021 12:23 PM
The mandate includes services such as Social Media Marketing, ORM and Email Marketing to improve their visibility across all digital and social media platforms
exchange4media Staff Sep 7, 2021 5:10 PM
The deal with Dream Sports includes FanCode as the Official Broadcast Partner and Dream11 as the Title Sponsor and Official Fantasy Sports Partner
exchange4media Staff Sep 7, 2021 3:12 PM
The tech giant will train Gujarat-based MSMEs, enabling them to sell their products in over 200 countries and territories
exchange4media Staff Sep 7, 2021 1:42 PM
What do OTT platforms stand to gain from an aggregator? Dasgupta, the co-founder of ScreenHits TV, explains
Javed Farooqui Sep 7, 2021 8:27 AM
With this partnership, Josh's 115 million monthly active users will be able to access Mzaalo's content in 10 Indian languages and also get a unique opportunity to engage with the brand
exchange4media Staff Sep 6, 2021 1:01 PM
At the Festival Marketing Edition of e4m Upfront, Aditya Varadarajan, Head of Account Management - Microsoft Advertising, InMobi, spoke about leveraging the power of 'Search'
exchange4media Staff Sep 6, 2021 10:15 AM
