SonyLIV has also got into a partnership with JioTV for the live streaming of the matches

exchange4media Staff Sep 4, 2019 6:46 PM

Some brand experts say the new feature backed by consumer data will help garner better engagement while others do not think it will create a drastic difference

Noel Dsouza Sep 4, 2019 8:56 AM

Over the coming months, Airtel plans to roll out a range of solutions to cater to the entertainment needs of the customers

exchange4media Staff Sep 3, 2019 2:10 PM

The campaign is in the form of an ‘Inverted U Band’ that has not been executed by any other channel; maximises the time the audience spends looking at the TVC

exchange4media Staff Sep 3, 2019 11:14 AM

MVS Murthy, Head of Marketing & Digital, TATA Asset Management Ltd. explains why Tata Mutual Fund chose to go the digital way for their campaigns

Shikha Paliwal Sep 3, 2019 9:08 AM

Industry experts say with people preferring to watch content on their phones in a vertical position, marketers have moved onto vertical videos, especially to leverage social media platforms

Dolly Mahayan Sep 3, 2019 8:27 AM

The Global SVP of Taboola says India is a good chunk of their overall business, contributing 30 per cent to the Asia Pacific business revenue

Simran Sabherwal Sep 3, 2019 8:25 AM

Currently, any kind of online content, including Video on Demand Services, does not require certification or permission under the law

exchange4media Staff Sep 2, 2019 4:56 PM

Shaukat Shamim, Founder & CEO, Youplus in a conversation with Dr Annurag Batra, Chairman & Editor-in-Chief, BW Businessworld, spoke about how video AI would change the world by 2020

exchange4media Staff Aug 30, 2019 8:50 AM

Industry heads talk about the potential of digital content, say the decision will give good opportunities to entrepreneurs

exchange4media Staff Aug 29, 2019 1:00 PM

HOWL will be responsible for building and executing creative & content strategies for all key Zee Live IPs

exchange4media Staff Aug 29, 2019 12:32 PM

Until now, there was no policy on FDI-related matters in the sector

Shikha Paliwal Aug 29, 2019 8:39 AM

The Union Cabinet announced major reforms, including easing local sourcing norms for FDI in single-brand retailing

exchange4media Staff Aug 28, 2019 8:12 PM

These locations will be available as Landmarker Templates alongside twelve locations spread across the globe as part of an update to Lens Studio

exchange4media Staff Aug 28, 2019 4:19 PM

The web-series, which is shot in a vertical format to resonate better with smartphone users, will be released on Vigo Video on September 3

exchange4media Staff Aug 28, 2019 1:21 PM

Over 5000 user-generated videos were posted on the platform

exchange4media Staff Aug 28, 2019 1:10 PM

The association will offer ShemarooMe’s content bouquet on the app alongside news updates

exchange4media Staff Aug 28, 2019 1:02 PM

The partnership will see Andhrajyothi using Taboola’s discovery platform on mobile and web to maximize traffic and increase user engagement

exchange4media Staff Aug 28, 2019 11:00 AM

Industry experts say apart from factors like cheap data and growing smartphone penetration, demand from regional language markets will spur the growth of digital advertising in the years to come

Shikha Paliwal Aug 28, 2019 8:44 AM

The campaign, which has generated more than 220,000 videos, challenges fans to show off their skills with a virtual match ball

exchange4media Staff Aug 27, 2019 6:53 PM