Digital News

Oracle - MGID

With this collaboration, Oracle Moat Analytics will give MGID’s advertisers access to trusted third-party measurement for every aspect of their native & display campaign performance

exchange4media Staff Sep 14, 2021 5:34 PM


In a joint statement, Reliance Jio and Google said that JioPhone Next is in advanced trials and will be rolled out before Diwali

exchange4media Staff Sep 13, 2021 8:14 AM

Digital TV Research

It further stated that Asia Pacific will have 69.8 crore SVOD subscriptions by 2026, up from 50.2 crore at end-2021

exchange4media Staff Sep 12, 2021 12:00 PM

App Annie

The report said that India is the top market by a factor of 5x, surpassing the US in 2018. It is followed by US, Indonesia, Brazil, and China in the pecking order for most downloads by market

exchange4media Staff Sep 11, 2021 8:26 AM

hbo max

The platform is testing three monthly plans namely ad-supported, mobile and standard

exchange4media Staff Sep 10, 2021 8:46 AM


The Google News Initiative has been created in partnership with global innovation lab Echos and DIGIPUB News India Foundation

exchange4media Staff Sep 9, 2021 1:19 PM

Zapr - Pubmatic

The partnership will enable media buyers to build integrated TV & digital plans by leveraging Zapr’s rich audience segments across all digital screens & channels on PubMatic’s premium inventory

exchange4media Staff Sep 9, 2021 1:05 PM


Right now, the feature is limited but in the coming months, Twitter will allow more people to create Communities

exchange4media Staff Sep 9, 2021 11:45 AM


The #MyStory campaign, made with Bill & Melinda Gates Foundation, Population Foundation of India and Love Matters India, aims to normalize the need to vaccinate and follow Covid-19 protocols

exchange4media Staff Sep 8, 2021 3:20 PM

Planet Marathi OTT

The entire event, executed by the agency, was streamed live and inaugurated by actor Madhuri Dixit Nene

exchange4media Staff Sep 8, 2021 1:30 PM


This partnership will make Slazenger’s product range available on Myntra and Flipkart, strengthening its presence in India

exchange4media Staff Sep 8, 2021 1:07 PM


Kantar along with GroupM’s rural and experiential marketing unit- Dialogue Factory today unveiled the 2nd edition of the Rural COVID Barometer Report

exchange4media Staff Sep 8, 2021 12:23 PM


The mandate includes services such as Social Media Marketing, ORM and Email Marketing to improve their visibility across all digital and social media platforms

exchange4media Staff Sep 7, 2021 5:10 PM


The deal with Dream Sports includes FanCode as the Official Broadcast Partner and Dream11 as the Title Sponsor and Official Fantasy Sports Partner

exchange4media Staff Sep 7, 2021 3:12 PM


The tech giant will train Gujarat-based MSMEs, enabling them to sell their products in over 200 countries and territories

exchange4media Staff Sep 7, 2021 1:42 PM


What do OTT platforms stand to gain from an aggregator? Dasgupta, the co-founder of ScreenHits TV, explains

Javed Farooqui Sep 7, 2021 8:27 AM

Mzaalo - Josh

With this partnership, Josh's 115 million monthly active users will be able to access Mzaalo's content in 10 Indian languages and also get a unique opportunity to engage with the brand

exchange4media Staff Sep 6, 2021 1:01 PM


At the Festival Marketing Edition of e4m Upfront, Aditya Varadarajan, Head of Account Management - Microsoft Advertising, InMobi, spoke about leveraging the power of 'Search'

exchange4media Staff Sep 6, 2021 10:15 AM