The platform shattered its own previous record when 18.6 million viewers tuned in to it during the VIVO IPL 2019 final

exchange4media Staff Jul 15, 2019 3:13 PM

If done in the right context, the 6-second Bumper Ads can create brand recall and grab the consumer’s attention in a short span, say industry experts

Shikha Paliwal Jul 15, 2019 8:26 AM

The Gay social networking app has also launched helpline numbers to report such incidents and to help victims

exchange4media Staff Jul 14, 2019 10:00 AM

Tendulkar was first roped in as the brand ambassador in 2010. The company has recently extended its partnership with him by five years

exchange4media Staff Jul 13, 2019 8:07 AM

It is after a decade that the brand is changing its logo

exchange4media Staff Jul 12, 2019 5:46 PM

The brand has achieved a reach of 70 mn for the campaign so far

exchange4media Staff Jul 12, 2019 5:10 PM

In his session, Dhawan took the audience of digital marketers, media planners and media agencies through a presentation on the value of impressions and a CrossMedia(TM) research conducted by Kantar

exchange4media Staff Jul 12, 2019 4:27 PM

The total revenue of the network has jumped 14% to Rs 313 crore

exchange4media Staff Jul 12, 2019 12:41 PM

#TechManch was the top most trending hashtag for the day in Mumbai, and among the top ones across the country

Nafisa Shaheen Jul 12, 2019 8:25 AM

The initiative aims at inspiring fans to follow their passion for dance

exchange4media Staff Jul 11, 2019 3:46 PM

Get curated, tailor-made and targeted content through our Whatsapp Channel

exchange4media Staff Jul 11, 2019 3:02 PM

The round table brought together thought leaders from the education sector to discuss ways in which digital has impacted the sector

exchange4media Staff Jul 11, 2019 9:13 AM

The number surpassed the IPL 2019 final number of 18.6 million, which was the highest ever for the platform till Wednesday

exchange4media Staff Jul 11, 2019 6:57 AM

The platform has seen 3X increase in monthly active users this year

exchange4media Staff Jul 10, 2019 1:48 PM

The acquisition is said to be worth around $200 million

exchange4media Staff Jul 10, 2019 1:25 PM

This is the second office for Pinterest in the region

exchange4media Staff Jul 10, 2019 1:01 PM

UK’s independent industry self-regulation group Advertising Standards Authority recently said anyone with 30,000 followers should be considered a celebrity on social media

Shreshtha Verma Jul 10, 2019 8:56 AM

New entrants in this year’s list included MS Dhoni, Ranveer Singh, Kareena Kapoor Khan, Tiger Shroff, and Priyanka Chopra Jonas

exchange4media Staff Jul 9, 2019 2:15 PM

However, Internet ad spend will exceed 50% of all global expenditure by 2021, the study reportedly states

exchange4media Staff Jul 9, 2019 11:16 AM

Khatri, Country Lead, Xaxis India, shares insights on programmatic advertising, AI and the change in the Indian advertising industry

Noel Dsouza Jul 9, 2019 8:32 AM