Digital News


The Indian arm of the social media giant had recently recorded a staggering 74% growth in gross ad revenue

exchange4media Staff Oct 27, 2022 8:19 AM


The digital ad sector has been struck by ad budget curbs put into place by companies amid rising inflation and interest rates

exchange4media Staff Oct 26, 2022 3:07 PM


The cost-effective audio and podcast ads can help brands expand their young consumer base amid economic constraints, experts say

Kanchan Srivastava Oct 26, 2022 8:56 AM


The telecast will be available on the newly revamped website as well as the channel’s YouTube, Twitter, Facebook and LinkedIn pages

exchange4media Staff Oct 24, 2022 8:41 AM


The company said the stake acquisition in Absolute Sports has been done to consolidate shareholding in the latter

exchange4media Staff Oct 22, 2022 8:21 AM


The company has revised the guidance upwards for FY23 and expects consolidated revenues to grow 70-75% YoY

exchange4media Staff Oct 22, 2022 7:51 AM

vishal singh

Guest column: Vishal Singh, GM - India and Global Marketing Head, writes how marketers can leverage this FOMO

Vishal Singh Oct 21, 2022 1:27 PM


Google claims the process ensures that no user-level data is ever shared between parties and the aggregated data is only readable and meaningful in the limited context of their direct relationship

Javed Farooqui Oct 21, 2022 9:09 AM


The regulator said Google’s business was found to be driven by the ultimate intent of increasing users on its platforms so that they interact with its revenue earning service

exchange4media Staff Oct 21, 2022 9:08 AM


Despite all odds, Indian gaming firms plan to scale up as the market is poised to grow to $7 billion, holding potential for overall economic growth and employment opportunities

Shantanu David Oct 21, 2022 8:27 AM


The event is a part of Glance Gaming’s mission to give consumers a premium, ‘Hyperlive’ gaming and game streaming experiences on the lock screen

exchange4media Staff Oct 20, 2022 4:12 PM

short videos

Industry experts say there has been a tectonic shift of preference towards short-form videos in comparison to other entertainment platforms, including OTTs

Javed Farooqui Oct 20, 2022 8:48 AM

8Bit Creatives

Gaming influencers Mortal, Scout, Payal, Mamba, and Thug will be creating content and engaging with gaming fans at the festival, as part of the association

exchange4media Staff Oct 19, 2022 11:52 AM


Twitter has partnered with Publicis to study 2400 consumers in India on leading social platforms

exchange4media Staff Oct 19, 2022 11:36 AM

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