Digital News
Advertising is now more about selling experiences rather than selling products and the best way to sell an experience is by blurring the lines between virtual & physical worlds, say experts
Shantanu David May 27, 2022 8:52 AM
The funding is led by Artha India Ventures, Leo Capital, Garuda Ventures, Cloudcap, and Sampson Acquisitions, among others
exchange4media Staff May 25, 2022 12:38 PM
The platform will be created with the recent fundraising announced by the company
Javed Farooqui May 25, 2022 8:48 AM
Talwar, Chief Content Officer, MX Player, talks about the release of season 3 of Aashram, content line-up and investment for the current year, content strategy, and more
Sonam Saini May 25, 2022 8:35 AM
The independent marketing group has been working with Tata Studi since 2020
exchange4media Staff May 24, 2022 5:08 PM
According to EY FICCI ME Report Tuning into Consumer 2022, the news subscription business has reached around Rs 90 crore
Sonam Saini May 24, 2022 9:19 AM
The platform's founders share they are looking at designing shorter content models for their 16 million subscribers who prefer quick and easily digestible content
Shantanu David May 24, 2022 8:30 AM
The Facebook-owner has said the information will be available on its public ad database
exchange4media Staff May 24, 2022 8:28 AM
Your fans are now one of your biggest assets. The opportunity cost of losing them is massive so don’t treat them like unpaid civilians., writes Samridhi Katyal, Co-Founder, Fandrum.
Samridhi Katyal May 23, 2022 4:57 PM
The impact of the proposed 28% GST will be borne by game developers and advertisers but the marketing budgets are likely to stay unaffected, industry heads tell e4m
Shantanu David May 23, 2022 8:49 AM
The company added 13 shows taking the overall library to 90+ shows and sold 3.88 million subscriptions during the twelve months ending 31st March 2022
exchange4media Staff May 21, 2022 1:00 PM
With an additional commitment of $76 mn in fundraising over the next 12 months, MLC plans to deploy more than $120 mn to launch the first-ever US T20 cricket league
exchange4media Staff May 21, 2022 8:25 AM
Modern Love Mumbai is streaming now on Amazon Prime Video across 240 countries and territories
exchange4media Staff May 20, 2022 5:33 PM
The Marriott Media Network will provide travelers with relevant products and services during their travel journey
exchange4media Staff May 20, 2022 1:21 PM
Recently, My11Circle has also signed 3-year deal with Lucknow Super Giants franchise as the official title sponsor
exchange4media Staff May 20, 2022 1:01 PM
The Media & Entertainment segment has posted an EBITDA of Rs 56.53 crore for the quarter ending March 31, 2022
exchange4media Staff May 20, 2022 8:38 AM
While making the announcement, Meta CEO Mark Zuckerberg said businesses will not be able to message people unless they have requested to be contacted
exchange4media Staff May 20, 2022 7:39 AM
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