The move will allow subscribers to use Microsoft’s BlendNet technology to download and access ALTBalaji content without consuming large amounts of cellular data

exchange4media Staff Sep 24, 2019 3:04 PM

Xaxis has partnered with Nielsen to apply the Digital Ad Ratings measurement across Xaxis View, Xaxis Video Premium and Xaxis Audio

exchange4media Staff Sep 24, 2019 12:44 PM

Bianca Best, Global MD, Blink and Strategic Partnerships, MediaCom shared insights on industry trends at the BLINK_live launch in India

Shikha Paliwal Sep 24, 2019 8:40 AM

The tie-up will help ZEE5 develop genres, shows, and episode-based ads in real time

exchange4media Staff Sep 23, 2019 5:26 PM

The announcement comes ahead of the OnePlus TV launch in India

exchange4media Staff Sep 23, 2019 4:11 PM

Industry experts tell us why targetting premium viewers is important in clinching viewship in the cluttered OTT space

Nafisa Shaheen Sep 23, 2019 9:00 AM

Bawa, COO, President, JAPAC, Resulticks, tells us about what sets them apart from other brand solutions companies, and sectors spending more on digital

Noel Dsouza Sep 23, 2019 8:48 AM

A weekly fun feature by The Digital Fellow on special days of the month and how you can upgrade yourself digitally

The Digital Fellow Sep 21, 2019 9:20 AM

The brand’s Instagram community will decide and co-create what happens next in the  PujoPerfect Love Story

exchange4media Staff Sep 20, 2019 4:43 PM

The US-based digital marketing firm is already working with regional banks and eCommerce players in Australia, Singapore, and India

exchange4media Staff Sep 20, 2019 1:04 PM

Head-to-head campaign test reveals Xaxis video solution delivered 15 times more viewable cost efficiency versus social video ads

exchange4media Staff Sep 20, 2019 11:56 AM

Experts say any promise of value-added services on apps is a good marketing strategy

Shikha Paliwal Sep 20, 2019 8:26 AM

At the fifth edition of the event, the tech giant announced that Google Pay has reached 67 million monthly active users

Dolly Mahayan Sep 19, 2019 7:27 PM

SpotX will provide ad tech solutions to power HOOQ’s regional advertising business across Indonesia, Thailand, Philippines, and Singapore

exchange4media Staff Sep 19, 2019 11:05 AM

The COO of Viacom18 Digital Ventures talks about the launch of Colors Telugu on Voot in a digital-first approach

Shikha Paliwal Sep 19, 2019 9:01 AM

Through this association, HOOQ subscribers can avail a one-click subscription to their favourite content using Amazon Pay. They can also avail exclusive cashback on monthly and annual subscriptions

exchange4media Staff Sep 18, 2019 1:58 PM

It is set to go live on September 23 with a diverse content line-up including, VOOT Originals, popular Hindi and regional Viacom18 IPs and a massive library of over 150 Telugu movies to begin with

exchange4media Staff Sep 18, 2019 1:40 PM

As a part of this partnership, Jalesh Cruise guests in the Middle East will receive a one-month free subscription to ZEE5

exchange4media Staff Sep 18, 2019 11:53 AM

From toys to plants, start-ups and medium-sized brands are selling everything on Instagram to cash in on the growing user base of the medium

Shreshtha Verma Sep 18, 2019 8:49 AM

Subramaniam, Director & Content Head, Amazon Prime Video talks about increasing competition in the OTT space and why Television will always be a thriving universe

Moumita Bhattacharjee Sep 18, 2019 8:22 AM