Digital News
AltBalaji

The move will allow subscribers to use Microsoft’s BlendNet technology to download and access ALTBalaji content without consuming large amounts of cellular data

exchange4media Staff Sep 24, 2019 3:04 PM

Xaxis Nielsen

Xaxis has partnered with Nielsen to apply the Digital Ad Ratings measurement across Xaxis View, Xaxis Video Premium and Xaxis Audio

exchange4media Staff Sep 24, 2019 12:44 PM

Bianca Best

Bianca Best, Global MD, Blink and Strategic Partnerships, MediaCom shared insights on industry trends at the BLINK_live launch in India

Shikha Paliwal Sep 24, 2019 8:40 AM

zee5

The tie-up will help ZEE5 develop genres, shows, and episode-based ads in real time

exchange4media Staff Sep 23, 2019 5:26 PM

paidviewers

Industry experts tell us why targetting premium viewers is important in clinching viewship in the cluttered OTT space

Nafisa Shaheen Sep 23, 2019 9:00 AM

Kulmeet Bawa

Bawa, COO, President, JAPAC, Resulticks, tells us about what sets them apart from other brand solutions companies, and sectors spending more on digital

Noel Dsouza Sep 23, 2019 8:48 AM

TheDigitalfellow

A weekly fun feature by The Digital Fellow on special days of the month and how you can upgrade yourself digitally

The Digital Fellow Sep 21, 2019 9:20 AM

FBB

The brand’s Instagram community will decide and co-create what happens next in the  PujoPerfect Love Story

exchange4media Staff Sep 20, 2019 4:43 PM

IQuanti

The US-based digital marketing firm is already working with regional banks and eCommerce players in Australia, Singapore, and India

exchange4media Staff Sep 20, 2019 1:04 PM

Xaxis

Head-to-head campaign test reveals Xaxis video solution delivered 15 times more viewable cost efficiency versus social video ads

exchange4media Staff Sep 20, 2019 11:56 AM

FlipkartZomato

Experts say any promise of value-added services on apps is a good marketing strategy

Shikha Paliwal Sep 20, 2019 8:26 AM

Google

At the fifth edition of the event, the tech giant announced that Google Pay has reached 67 million monthly active users

Dolly Mahayan Sep 19, 2019 7:27 PM

HOOQ

SpotX will provide ad tech solutions to power HOOQ’s regional advertising business across Indonesia, Thailand, Philippines, and Singapore

exchange4media Staff Sep 19, 2019 11:05 AM

GouravRakshit

The COO of Viacom18 Digital Ventures talks about the launch of Colors Telugu on Voot in a digital-first approach

Shikha Paliwal Sep 19, 2019 9:01 AM

HOOQ

Through this association, HOOQ subscribers can avail a one-click subscription to their favourite content using Amazon Pay. They can also avail exclusive cashback on monthly and annual subscriptions

exchange4media Staff Sep 18, 2019 1:58 PM

Telugu Voot

It is set to go live on September 23 with a diverse content line-up including, VOOT Originals, popular Hindi and regional Viacom18 IPs and a massive library of over 150 Telugu movies to begin with

exchange4media Staff Sep 18, 2019 1:40 PM

zee5

As a part of this partnership, Jalesh Cruise guests in the Middle East will receive a one-month free subscription to ZEE5

exchange4media Staff Sep 18, 2019 11:53 AM

Instagram

From toys to plants, start-ups and medium-sized brands are selling everything on Instagram to cash in on the growing user base of the medium

Shreshtha Verma Sep 18, 2019 8:49 AM

Vijay Subramaniam Amazon

Subramaniam, Director & Content Head, Amazon Prime Video talks about increasing competition in the OTT space and why Television will always be a thriving universe

Moumita Bhattacharjee Sep 18, 2019 8:22 AM