Digital News


The agency will craft the strategy, implement and then manage the entire digital universe for Nippon India Mutual Fund

exchange4media Staff Sep 29, 2021 4:37 PM


The new vertical offers services that include talent & team management, tournament development, investment & consulting services, and merchandise to stakeholders

exchange4media Staff Sep 29, 2021 2:00 PM


The new features have been added to the LinkedIn Marketing Solutions (LMS) portfolio

exchange4media Staff Sep 29, 2021 12:23 PM

neeraj chopra

The Olympian will be part of a two-week-long campaign launched across 9 categories in 15 Indic languages

exchange4media Staff Sep 29, 2021 11:22 AM

Vasuta Agarwal

Vasuta Agarwal, SVP and Managing Director, Asia Pacific at InMobi, talks about the key trends in the mobile-tech industry & more

Javed Farooqui Sep 29, 2021 8:27 AM

digital marketing

The smartphone, which will be launched in Diwali, is expected to give fillip to regional content, voice, and rural advertising, which is highly dependent on unmeasurable mediums like print and outdoor

Javed Farooqui Sep 28, 2021 8:41 AM

planetcast amrita

The platform will host the most popular content from Amrita's library

exchange4media Staff Sep 27, 2021 1:25 PM


The agency will now be responsible for crafting and managing Priyagold’s key messaging across the Indian market and manage end-to-end via the social media

exchange4media Staff Sep 27, 2021 12:52 PM

shipt citusAds

The alliance aims to deliver best-in-class retail media performance, measurement and reporting to the brands on Shipt's marketplace

exchange4media Staff Sep 27, 2021 11:30 AM

Piyali Chatterjee

Guest Column: Piyali Chatterjee – SVP, CX Practice, said that using social media channels as a robust response mechanism to interact with customers will be the future trend of Social CX

Piyali Chatterjee Sep 25, 2021 8:44 AM


In a short affidavit, MEITY said that the social media platform has acknowledged that the personnel are appointed as the company's employees and not as 'contingent workers'

exchange4media Staff Sep 25, 2021 8:43 AM


The company has also created a new settings menu on FB and Instagram, where people can revisit and manage their cookie consent decisions at any time

exchange4media Staff Sep 24, 2021 1:36 PM

reed hastings

With 70 Indian originals so far, the streaming giant will also create original content in regional languages

exchange4media Staff Sep 24, 2021 1:32 PM

Amazon Pay

As per regulatory filings accessed by Tofler, the payment platform has allotted 45 crore equity shares, aggregating to Rs 450 crore to Amazon Corporate Holdings &

exchange4media Staff Sep 24, 2021 1:23 PM

Insikt Group

Earlier this year, Insikt Group documented a RedEcho campaign targeting India’s critical national infrastructure following India's skirmish with China at Galwan

exchange4media Staff Sep 24, 2021 1:04 PM


The eCommerce Festive Season Report also highlighted that nearly 80% of the sellers agree that festive sales will play a key role in recovery from Covid-19 losses

exchange4media Staff Sep 24, 2021 12:49 PM


Launches Link Now, Link Express for Digital and Context Lab solutions, as part of the creative and media effectiveness solutions, respectively,

exchange4media Staff Sep 24, 2021 12:34 PM

prime Video channels

Prime Video Channels will provide Prime members access to a distinctive slate of content from discovery+, Lionsgate Play, Eros Now, Docubay, MUBI, hoichoi, Manorama Max & Shorts TV

exchange4media Staff Sep 24, 2021 8:50 AM

Chaitanya Divan

Divan, Head - Prime Video Channels, Amazon Prime Video, spoke about the new service launched today and how it will benefit the OTT ecosystem and consumers alike

Javed Farooqui Sep 24, 2021 8:42 AM


The report had reportedly said that Google was abusing its dominant position of Android in India to hurt local competitors

exchange4media Staff Sep 23, 2021 5:27 PM