The new guidelines stipulate that social media platforms with 25 million Monthly Unique Users will be eligible for government ads

exchange4media Staff May 15, 2020 4:22 PM

Amit Doshi, Chief Marketing Officer, Lenovo India, says the brand is going for a digital-first campaign that includes a long format web film and end-to-end media plan that leverages social media

exchange4media Staff May 15, 2020 2:12 PM

According to the report, Desktop consumption has increased by 8.3% while usage of Mobile Phones and Tablets dropped by 1.1% and 0.7% respectively

exchange4media Staff May 15, 2020 8:37 AM

ShortsTV has thus bagged South Asia distribution rights of 15 short films produced by Tipping Point such as Maya, Geek Out, The Epiphany, Glitch and Red Velvet

exchange4media Staff May 14, 2020 12:08 PM

Guest Column: Karam Malhotra, CEO (India), VP Global, SHAREit, gives us a glance into the future of the gaming industry, particularly in the context of COVID-19

Karam Malhotra May 14, 2020 8:20 AM

Exploring the local bazaars of Jodhpur, Delhi, Jaipur and Kolkata, the 4 episodes will release on Gobble’s Facebook, Instagram and Youtube channel, every week, beginning from 12th May 2020

exchange4media Staff May 13, 2020 10:00 PM

The professional social media network will be integrating LinkedIn Live and LinkedIn Events to help companies stay connected with their audience

exchange4media Staff May 13, 2020 11:21 AM

Industry experts will deliberate on the role of artificial intelligence in augmenting & enhancing OTT viewer experience on May 15, 4 pm

exchange4media Staff May 13, 2020 8:58 AM

Mahima Kaul, Director, Public Policy, India & South Asia, Twitter, tells us how the platform has upped the amount of Machine Learning and AI to identify negative content and harmful accounts

Christina Moniz May 13, 2020 8:18 AM

Experts say a 3-month lockdown can take away 20-30% of the estimated Digital ad revenues for 2020, raising questions on whether the medium will be the biggest beneficiary or just the least affected

Neeta Nair May 13, 2020 8:10 AM

From India-specific campaigns to in-app features, the video-sharing platform is on a ‘safety first’ mode

exchange4media Staff May 13, 2020 8:05 AM

The #RahoMusicallyPositive video prompts the viewers of MTV and MTV Beats to do their bit while they stay safe at home

exchange4media Staff May 13, 2020 12:00 AM

This campaign will include e-certified virtual sessions which will aim to guide employees to make their own cup of Barista-style coffee at home

exchange4media Staff May 12, 2020 10:00 PM

In the past two months, there have been over 20 million tweets about nurses

exchange4media Staff May 12, 2020 3:30 PM

The report further says - the overall Sports Sponsorship market in India has crossed the mark of Rs 9,000 crore for the first time

exchange4media Staff May 12, 2020 1:52 PM

Guest Column: Praveen Rao, Director, Digital Strategy at Motivator, decodes how the trend toward a cookie-less web impacts publishers and third-party ad-tech platforms the most

Praveen Rao May 12, 2020 1:33 PM

Lulla, the chief content officer of Eros Group, talks to e4m about creating a web series during the lockdown, the challenges they faced as a team and plans for more original content in the future

Sonam Saini May 12, 2020 8:51 AM

The alliance further strengthens Shemaroo’s foothold in the international market by targeting the South Asian audience

exchange4media Staff May 11, 2020 2:32 PM

Tesla CEO Elon Musk and partner Canadian singer, Grimes named their son X Æ A-12 which created a storm among netizens and left them wondering the correct pronunciation of it

Sanstuti Nath May 11, 2020 9:29 AM

Marketing leaders will share inputs on how digital marketing can evolve from impersonal activities to genuine human experiences in the times of the pandemic

exchange4media Staff May 11, 2020 8:41 AM