Digital News
Essence Media Health Check enables marketers to access the agency’s digital media capabilities, technologies and automation tools
exchange4media Staff Jan 14, 2021 12:29 PM
Led by Congress MP Shashi Tharoor, the committee had met on Wednesday to review the functioning of the CBFC
exchange4media Staff Jan 14, 2021 11:16 AM
In an email to advertisers, Google said that the policy will be in effect at least till January 21, the day after the upcoming presidential inauguration
exchange4media Staff Jan 14, 2021 10:51 AM
Industry watchers feel that while the ad managed to reach out through the credible print medium, it has done little to instil trust in users
Misbaah Mansuri Jan 14, 2021 8:22 AM
The multiple clarifications by WhatsApp are intended to stem the tide of migration to other platforms
Javed Farooqui Jan 14, 2021 8:13 AM
They aim to achieve mutual objectives of content localization, enhancing user-experience with a simplified application interface, and encourage content diversity on its platform
exchange4media Staff Jan 13, 2021 1:44 PM
Signal and Telegram have seen almost four million downloads in India between Jan 6 and 10
exchange4media Staff Jan 13, 2021 1:15 PM
The messaging app's privacy updates have led to a mass exodus of users to rival platforms
exchange4media Staff Jan 13, 2021 12:46 PM
The country's top five platforms YouTube, Disney+ Hotstar, Netflix, Amazon Prime Video and Facebook accounted for a combined 85% share of total revenues in 2020, according to the report
exchange4media Staff Jan 13, 2021 12:05 PM
The service, which is now available only in India, is a single-user, mobile-only plan that provides SD quality streaming
exchange4media Staff Jan 13, 2021 12:00 PM
The company has projected a user base of more than 700 million gamers in India by 2022
exchange4media Staff Jan 13, 2021 11:36 AM
WhatsApp said that they have asked Google not to index such chats and advised users not to share group chat links on publicly accessible websites
exchange4media Staff Jan 13, 2021 11:21 AM
Google and Chrome apps had also surpassed 400 million monthly active users in the country while Facebook app had about 325 million monthly active users last month
exchange4media Staff Jan 13, 2021 9:05 AM
Sunil Bharti Mittal and Kumar Mangalam Birla take the second and third spot respectively
exchange4media Staff Jan 13, 2021 8:57 AM
The duopoly, however, is now facing increasing competition from e-commerce, OTT video, and short-form video platforms, say experts
Javed Farooqui Jan 13, 2021 8:28 AM
Facebook-owned messaging platform WhatsApp has been under fire ever since it started notifying users about the new privacy policy under which it will share data with its parent company Facebook
exchange4media Staff Jan 12, 2021 3:19 PM
The agency will be offering a holistic capability stack for local languages on digital
exchange4media Staff Jan 12, 2021 11:51 AM
The session titled ‘Content: Rise of On-Demand Models’ had four speakers and was moderated by Karan Taurani, VP, Elara Capital
exchange4media Staff Jan 12, 2021 9:04 AM
Evening and early night prime-time slots – both on weekdays as well as on the weekends-- remain the peak traffic time slots for the medium
exchange4media Staff Jan 12, 2021 8:56 AM
