Digital News
Netflix

The streaming giant’s Rs 5 promotional offer is for new users but not for all of them

Shikha Paliwal Feb 24, 2020 7:14 AM

Why so serious?

A weekly fun feature by The Digital Fellow on special days of the month

exchange4media Staff Feb 22, 2020 7:29 AM

Raju Vanapala

Founder & CEO of Way2online Raju Vanapala shares how Way2News became India’s number 1 hyper-local news app

Shreshtha Verma Feb 21, 2020 8:19 AM

applause entertainment firework

As part of the partnership, Applause Entertainment will develop ambient content around existing shows and IPs, original content in short format for Firework

exchange4media Staff Feb 20, 2020 12:12 PM

Short format video

By embracing TikTok wholeheartedly, the Indian audience has also declared its love for short form video formats, pushing others to venture into the space. But can the market accommodate more players?

Shikha Paliwal Feb 20, 2020 8:32 AM

TikTok

The new feature helps parents control screen time, limit or turn off direct messaging and restrict age-inappropriate content on their children's TikTok accounts

exchange4media Staff Feb 20, 2020 8:30 AM

myteam11

SportsTiger will cover tournaments like IPL 2020 and the Cricket World Cup 2020

exchange4media Staff Feb 19, 2020 7:59 PM

Myntra

With Microsoft Azure, Myntra is focused on innovation, speed and agility

exchange4media Staff Feb 19, 2020 3:47 PM

DSIM

With this acquisition Digital Vidya will expand its reach in major cities by delivering high-quality offline digital marketing certification programmes at affordable prices

exchange4media Staff Feb 19, 2020 2:35 PM

ShareChat

The social media platform has on-boarded Satyajit Deb Roy, Satyen Kishan and Debasmita Ghosh to spearhead monetisation in North & East, West and South of India respectively

exchange4media Staff Feb 19, 2020 11:43 AM

publicis sapient

Sapient i7 will form a new global practice, expanding Publicis Sapient’s salesforce expertise and strengthening its alignment to the technology

exchange4media Staff Feb 19, 2020 11:41 AM

Gamification

Gamification is often touted as a trend to watch out for as it boosts engagement on the platforms and also attracts brands to leverage the hyper-personalisation tool

Shikha Paliwal Feb 19, 2020 8:15 AM

Cisco

The report also revealed that India will have 966 million total mobile users by 2023, up from 763 million in 2018

exchange4media Staff Feb 18, 2020 8:06 PM

Shahbuddin Shaikh

Prior to this, Shaikh has worked with brands like Vuclip Pvt. Ltd., Mauj Mobile, Orios Ltd., Informatic Systems, etc.

exchange4media Staff Feb 18, 2020 4:30 PM

Chhandita Nambiar

Nambiar, Head of Entertainment at the Bytedance-owned app, explains how Helo opened up a regional space for brands to connect with users

Shreshtha Verma Feb 18, 2020 3:52 PM

Paytm Uber

The partnership will allow Uber to leverage the strength of Paytm’s card acquiring capabilities, in addition to the existing wallet integration

exchange4media Staff Feb 18, 2020 3:23 PM

Mobile Marketing

‘Mobile Marketing Ecosystem Report 2020’ delves into trends impacting consumers and marketers, and highlights why it’s necessary to go beyond traditional realms of digital marketing

exchange4media Staff Feb 18, 2020 1:52 PM

Zee5

Hypershots will have user generated content and will have ad-supported content, say media reports

exchange4media Staff Feb 18, 2020 1:13 PM

ZEE5 on Roku

Audiences across 190+ countries internationally can now access over 100,000 hours of Indian video entertainment on their Roku TV and Roku streaming devices

exchange4media Staff Feb 17, 2020 7:58 PM

Likee Dreams

Under the theme #Likeedreams, Likee Creator Academy Season 4 is an initiative which aims to reach out to select, talented Likee users and train them in polishing their video-making skills

exchange4media Staff Feb 17, 2020 6:59 PM