Digital News
The key insight from the Guide is that social media is a leading channel to drive brand discovery and purchase during the festive season
exchange4media Staff Oct 12, 2021 12:17 PM
With the implementation of the global tax deal, India might have to phase out equalisation levy or Google Tax, as it is popularly known
exchange4media Staff Oct 12, 2021 8:21 AM
The report on programmatic advertising will be virtually unveiled on 17 December 2021 – 2 PM to 6 PM
exchange4media Staff Oct 12, 2021 8:19 AM
dentsu India will leverage Taboola’s offerings to reach consumers at scale across premium editorial sites
exchange4media Staff Oct 11, 2021 1:43 PM
Apart from IDPCGC, the MIB has already granted registration to OTT self-regulatory bodies floated by IBDF and IAMAI
exchange4media Staff Oct 11, 2021 8:34 AM
The Karnataka government recently made amendments to the Karnataka Police Act, 1963, prohibiting the online games of chance and skill where money is risked
exchange4media Staff Oct 11, 2021 8:28 AM
The deal also includes an earnest consideration of $2.5 million
exchange4media Staff Oct 9, 2021 2:18 PM
AppLovin intends to merge the key features of MoPub into MAX to create a more effective product offering
exchange4media Staff Oct 9, 2021 8:16 AM
Earlier this year, Chingari had raised $13 million funding led by OnMobile Global
exchange4media Staff Oct 9, 2021 8:04 AM
The objective of the mandate is to catalyze the brand’s awareness as well as also establish its presence in various verticals that the brand operates in
exchange4media Staff Oct 8, 2021 3:28 PM
The panellists highlighted how content owners can safeguard premium content from piracy, and subscribers from identity theft
exchange4media Staff Oct 8, 2021 8:13 AM
50% of the total investment amount came from Netcore Cloud and ProfitWheel co-founder Vivek Bhargava
exchange4media Staff Oct 7, 2021 3:03 PM
The four-week, full-time intensive learning programme OMG Bootcamp is designed to provide a launchpad to aspiring digital specialists
exchange4media Staff Oct 7, 2021 11:27 AM
As part of the deal, the agency is certified to deliver marketing services to SAP’s partner organizations
exchange4media Staff Oct 7, 2021 8:52 AM
The company's advertisement revenue jumped 49% to Rs 72.7 crore from Rs 48.8 crore
exchange4media Staff Oct 7, 2021 8:47 AM
The platform is also introducing new features like trimming, filters and people and location tagging
exchange4media Staff Oct 7, 2021 8:07 AM
The company will issue 1,429,266 equity shares of face value of Rs. 4/- each at a price of Rs. 2,206/- per equity share
exchange4media Staff Oct 6, 2021 7:07 PM
The report, titled The Age of Agility, is a B2B technology buying survey for India
exchange4media Staff Oct 6, 2021 4:15 PM
Whistleblower Haugen testified before the US Congress stating that the buck stops with Mark Zuckerberg to put an end to Facebook's harmful algorithm that compromises public safety and democracy
exchange4media Staff Oct 6, 2021 8:55 AM
The programme aims at providing technical and product training to meet the needs of news publishers and help them grow their digital businesses
exchange4media Staff Oct 6, 2021 8:49 AM
