Digital News

The company raised $255 million in the second tranche from Google, Times Group, & Temasek

exchange4media Staff Jun 16, 2022 9:21 PM

Launched by former Sony executive Mairu Gupta & ex-Metapurse steward Anand Venkateswaranand, eDAO will act as an ‘operating system’ for culture & communities across art, music, film, events & gaming

exchange4media Staff Jun 16, 2022 5:13 PM

The partnership aims to showcase varied content to its users, starting 17th June 2022

exchange4media Staff Jun 16, 2022 2:36 PM

With these guidelines in place, the Indian gaming brands will get more clarity on what can or cannot be included in the ad content. It will also push for a more creative approach to ads, say experts

Shantanu David Jun 16, 2022 8:13 AM

Reliance-backed Viacom18 recently acquired the rights to digitally stream Indian Premier League matches in the Indian sub-continent

exchange4media Staff Jun 15, 2022 9:11 PM

The company's partnership with Jio gives it unparalleled access and reach to each and every Indian, stated the company's CEO of Sports Business

exchange4media Staff Jun 15, 2022 8:53 PM

Under this program, creators and users can earn GARI, a Social Token, for doing in-app activities including creating, liking and sharing videos

exchange4media Staff Jun 15, 2022 3:18 PM

The integration will help in engaging users in a new and personalized way

exchange4media Staff Jun 14, 2022 1:23 PM

The Xstream multiplex is an extension of Airtel’s Xstream Premium offering

exchange4media Staff Jun 14, 2022 12:48 PM

The account will be serviced from the agency’s New Delhi office

exchange4media Staff Jun 14, 2022 10:52 AM

Singh, VP & Head of Marketing, SAP India, shares the company is increasingly focusing on digitally transforming micro, small & medium businesses in India through cloud migration assistance

Shantanu David Jun 14, 2022 8:51 AM

Appoints Leanplum co-founder Momchil Kyurkchiev as Chief Strategy Officer

exchange4media Staff Jun 13, 2022 2:56 PM

According to experts, nano influencers have a higher engagement rate, offering 30% higher chances of consumers purchasing a product that is recommended by them

Kanchan Srivastava Jun 13, 2022 8:55 AM

Globally, iconic brands in fashion like Nike, Gucci and Vans have successfully associated with games

Shantanu David Jun 13, 2022 8:49 AM

Navani shares the key selection criteria of acquiring a gaming studio that include its growth potential, presence of a strong team, the genre it follows, and more

Shantanu David Jun 10, 2022 8:46 AM

The platform has signed content partnerships with 12 OTT players

Javed Farooqui Jun 10, 2022 8:45 AM

In addition to designing and managing digital and social media communications for the clean beauty marketplace, the agency will also create effective campaigns

exchange4media Staff Jun 9, 2022 3:25 PM

This generation holds a strong command in influencing the purchasing decisions of senior members, and hence, is the next big challenge for marketers

Shantanu David Jun 9, 2022 8:46 AM

The launch of an innovation like My Ad Center will allow people to pick the types of ads they want to see and control how their data informs ads they see across YouTube, Search and Discover

exchange4media Staff Jun 8, 2022 1:51 PM

Under the partnership, eligible Xiaomi and Redmi consumers can redeem YouTube Premium offer on select current devices for three months

exchange4media Staff Jun 7, 2022 6:17 PM