Top Story


Home >> Dialogue >> Article

Touching emotions with comedy – the Piyush way

Font Size   16
Touching emotions with comedy – the Piyush way

Advertising is dead without enough partying out, believes the wonder boy of Indian advertising, Piyush Pandey. In all his works, the buoyant O&M chairman prefers the humour route to touch the heart of the people. In an exclusive interaction, the Cannes film, outdoors and print segment jury president shares his own story, his views and all about advertising.


Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Ushering the launch with a campaign titled ‘The New Way to Get Rich’ showcasing how technology gets millennials closer to their financial dreams

Ogilvy and Love Matters conceptualised a campaign that aimed to change the conversation and imagery that is associated with the LGBTQ community and lesbians in particular