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Cut your cloth according to the suit you want to wear: Pratap Bose

13-December-2008
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Cut your cloth according to the suit you want to wear: Pratap Bose

“For the industry, I would say that all of us in the advertising, marketing and communication business, we need to be aware that there is a meltdown. But I don’t think we need to be too worried about it. I personally believe that things would look up around Diwali,” says Pratap Bose, COO, Mudra Group, adding, “The agencies that are able to move on smartly around it would do better than the traditional agencies.”

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Bose, who has a career spanning over two decades, was DNA’s Editor-in-Chief. He has previously been associated with the India Today Group

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