Top Story


Home >> ContentisKing >> Article

Niche segmentation needs knowledge support: Educare editor

Font Size   16
Niche segmentation needs knowledge support: Educare editor

Education-based content is gaining ground in print, television and web mediums but Educare and Management Compass Editor, Rajiv Saxena, believes that content in this domain should be handled by people who are trained for the purpose. Read this week's Content is King for a ringside view of education-based media content development.


Arati Singh, Channel Head, NDTV Good Times, opens up on how she loves to go on adventurous trips on a typical weekend.

In week 9 of BARC ratings, the channel led the lifestyle space with 1206 million impressions followed by TLC, FYI TV18, Food Food and Fox Life

During his brief visit to India, Ronen Mense, Vice- President- Asia, AppsFlyer, spoke to exchange4media about app marketing and the new trends one can witness in mobile marketing.

Neha Kulwal, CEO, Admitad, talks about the future of affiliate marketing and the company's growth over the years

Under BN Kumar’s leadership, PRCI held several successful global conclaves, brought out highly professional house journals and conducted international award winning social communication campaigns

At the 10th Pitch CMO Summit, marketers discussed the challenges of interfacing with the digitally empowered consumer.

Aamir Khan will soon be seen in a full-fledged marketing campaign around the upcoming Vivo products and will feature in a new television commercial