Top Story

Home >> conclave >> Article

Take less to get more: Dr. A. Velumani. PhD, Chairman and MD, Thyrocare Technologies Ltd

31-October-2017
Font Size   16
Take less to get more: Dr. A. Velumani. PhD, Chairman and MD, Thyrocare Technologies Ltd

“If you do what you study you will survive and if you do what you haven’t studied, you’ll be the leader,” said Dr A. Velumani. PhD, Chairman and MD, Thyrocare Technologies Ltd while delivering his speech at the recently held exchange4media Conclave 2017 in Mumbai on October 27, 2017. The theme this year was “Leveraging Open Innovation To Engage Consumers”.

Dr Velumani  said that he is the first man to build a brand around a gland and explained how innovation is key to driving business. “Business has a lot of opportunities. Everything sounds like a business but innovation means no convention,” he said.

He opened up on how it is important to stand out from the crowd.  He also spoke about how there is nothing like a good job or a good decision highlighting that you have to work towards it and make it good. Recounting his own humble beginnings and how he built the business through innovations, he said it’s important to move out of your comfort zone which can bring out the best in a person. “Comfort zones are like danger zones. Leave them aside,” he said.

“Innovation comes because of challenges, poverty and frugality,” he said, giving an example of how his company is successful because of how innovative it is. He also shared how entrepreneurs must be prepared to lose and take risks. “Differentiate because if you do the same things, you’ll get the same results,” explained Dr Velumani.

Another interesting aspect he highlighted was the need for disruption to stand out from the crowd, citing Jio’s success as they used this strategy to their advantage. “Take less to get more because if you take more, you get less,” he added.

Chief Content Officer, Eros Group, on Eros Now's first original comedy series, reception to its short form content and code to crack original content strategy

The new Head of Office for FCB Ulka Bengaluru on her vision for the agency, her role in shaping brands over 16 years, and why it is important to have fun in advertising

Strategy Head, Zirca Digital Solutions listed out key aspects of a good content marketing strategy and performance indicators for successful campaign

Richard Ingleton, Group CEO, Kantar Insights, says it is not right to associate market research with just survey

right
left
ADVERTISING INDUSTRY GATHERS TO HEAR RAJAN ANANDAN AT AAAI SUBHAS GHOSAL MEMORIAL LECTURE BW BUSINESSWORLD MARKETING WHITEBOOK SEES KEY MARKETING LEADERS AT LAUNCH IN BENGALURU MINDSHARE BAGS TOP HONOURS @INDIAN CONTENT MARKETING AWARDS 2018 REALTY+ ORGANISES ITS 10TH CONCLAVE & EXCELLENCE AWARDS WPP CELEBRATES WINNERS OF BRANDZ 75 MOST VALUABLE INDIAN BRANDS IN MUMBAI MATHRUBHUMI LAUNCHES NEW VENTURE WITH MATHRUBHUMI MEDIA SCHOOL MULLEN LOWE LINTAS GROUP, OGILVY DOMINATE IAA AWARDS FOR CREATIVE EXCELLENCE THE AD CLUB RECOGNIZES INDUSTRY-LEADING BRANDS AT MARQUEES 2018 IN MUMBAI VIACOM18 SHOWCASES ITS NEW MULTI-LINGUAL WEBSERIES, THE VOOT ORIGINALS @MUMBAI EXPERTS PICK THE BEST OF CONTENT MARKETING AT JURY MEET FOR ICMA 2018 RAJDEEP SARDESAI LAUNCHES NEW BOOK ‘TRACKING INDIA IN THE MODI ERA’ AT DELHI CHLOROPHYLL ENTERS ITS 20TH YEAR CELEBRATING WITH FRIENDS AND ASSOCIATES INDUSTRY VETERANS ADDRESS ATTENDEES AT THE INMA SOUTH ASIA MEDIA FESTIVAL @DELHI RADIO CITY RECOGNIZES BUSINESS ICONS AT DELHI ICON AWARDS 2018 KARAN THAPAR & SHEKHAR GUPTA DISCUSS JOURNALISTIC ETHICS AT THE PRINT’S ‘OFF THE CUFF’ WOMEN ECONOMIC FORUM AWARDS 2018 RECOGNIZE WOMEN LEADERS OF THE DECADE THE 6TH EDITION OF IAA AWARDS RECOGNIZES THE WORK OF INDUSTRY PROFESSIONALS 11 INDUSTRY EXPERTS PRESENT  THEIR FAVOURITE DIGITAL CASE STUDIES @AD CLUB’S ‘D-CODE BUSINESSWORLD LAUNCHES 14TH EDITION OF MARKETING WHITEBOOK IN MUMBAI INDUSTRY VETERANS CHEER AS ADMAN AMBI PARAMESWARAN LAUNCHES NEW BOOK SPONG

FabAlley digital campaign features fashion influencers proclaiming the bold message of believing in being just fab, irrespective of one’s size, shape, height or weight

The Mirzya fame actor will endorse the entire range comprising Lip, Eye, Face and Nail colours

SBI Life Insurance's ‘Main se Hum’ campaign establishes a sharp focus on the company’s portfolio of protection products