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Give confidence and celebrate brilliant women in the management: Carter Murray, Global CEO, FCB

31-October-2017
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Give confidence and celebrate brilliant women in the management: Carter Murray, Global CEO, FCB

Carter Murray, CEO of one of the largest advertising agencies in the world, FCB, kicked-off the 17th edition of the exchange4media Conclave on Friday, October 27. Murray delivered a keynote address on the topic: A Rising Tide: Why Diversity in Leadership Matters.

As a global leader, Murray said he has been spending a lot of his time thinking about improving diversity in the workforce. He said that we need to pay attention to the day to day occurrences and what we say, because every word matters. “As leaders we only need to listen to understand that there is a problem here. That we have to fix the opportunities for women at work.”

He said that the responsibility to make women feel comfortable to raise their voices against harassment and bullying in the workplace lies with the leadership of the organisation. “We have a lot of work to do, we haven't got it right at FCB yet but we are working really hard to try and get it right.” "The first step towards that is admitting that there is a problem and then we can have a conversation about how we can fix it," he further said.

He added that the problem should not be solved by having a token woman as part of the team. “Women want brilliant and talented women to be leading the charge at the front to inspire other women. And I am really proud that we have managed to recruit so many brilliant women in our organisation.”

He went on to praise Swati Bhattacharya, Chief Creative Officer, FCB Ulka. “Swati is a gem, she is amazing all the time.” He narrated an exchange that Swati had with Susan Credle, Chief Creative Officer, FCB Global, just before she took over as the Chief Creative Officer for FCB Ulka. “Swati talked about what it was like to be a mother stepping into the C-suite with all the insecurities and concerns about being a woman taking on that big job. And Susan replied saying she felt that way when she stepped up to the job in Chicago.” ‘Be brave’ were Susan’s words to Swati. “That’s what we need to do, give confidence and celebrate brilliant women in the management,” Murray noted.

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