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Will Darshan Gandhi approve of your Cannes 2018 entry?

08-June-2018
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Will Darshan Gandhi approve of your Cannes 2018 entry?

In 2008, Darshan Gandhi, Head of Design, Godrej Consumer Products, India, was assigned the work to design SPACE, a prototype office to create a young work culture. It turned out to become an initiative that inspired innovation at Godrej.

Known for her expertise in design thinking, Gandhi would be judging 'Product Design Lions' category at Cannes this year.

In a free-wheeling chat with exchange4media, Gandhi reveals what she will be looking for while judging the entries for Cannes 2018.

“Good design is relevant and is something I’ll keep in mind,” she says.
Gandhi believes that it is important for the work to be flexible, agile and evolving. “I’ll also be looking at the perspective of the design, the objective and the core idea of the designer and how it wears various hats and serves different purposes,” shares Gandhi.

“Collaboration is key,” she continues and lets out that the work should possess collaboration with various fields like digital, engineering, etc. Gandhi is of the opinion that the work should not be over-designed.

Among the things that she is looking to learn at Cannes, most important is how different cultures experiment in the field of design and the differences in their approach.

Gandhi believes that one of India’s biggest strengths in the product design category is our quality of designers across disciplines.

“India being a melting pot of cultures and traditions, the outcome of our execution in the category is unique and is one of our strengths,” she opens up.

Opining on the weaknesses, she says our design thinking can be utilized in a much better way.

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Gunn comes to BBDO India via DDB Mudra and Colenso BBDO.