Top Story

Home >> cannes-lions >> Article

Two Indians part of Cannes Lions See It Be It programme

14-May-2018
Font Size   16
Two Indians part of Cannes Lions See It Be It programme

Two Indians have made it to the Cannes Lions See It Be It programme. Harshada Menon, Associate Creative Director, Ogilvy & Mather Mumbai and Gayatri Sriram, Digital Creative Head – Delhi, FCB Ulka, are part of the programme that gives women who face diversity challenges a platform to seek advice and mentoring from industry leaders.

This year the 20 women are part of the program; an increase of five participants on previous years. See It Be It is now in its fifth year. “This initiative was launched to address the issue of gender disparity in the senior levels of the creative industry. While there has been some progress, the dial is moving far too slowly and by supporting exceptional female talent we believe we’ll help shift the balance,” said Louise Benson, Cannes Lions’ Executive Lead on See It Be It.

As special guests of Cannes Lions, the See It Be It group receives a curated programme of events including executive training, creative masterclasses, an insider tour of a Cannes Lions jury room, exclusive networking opportunities and mentoring from some of the most successful leaders in the global branded communications industry. Travel, accommodation and a Complete Festival pass are also included, for a career changing experience.

This year’s See It Be It Ambassador, Chloe Gottlieb, Chief Creative Officer, R/GA will lead the group onsite and provide counsel and guidance for the 20 women. Speaking on the announcement Chloe said, “Each one of these talented women has overcome significant barriers to arrive at this moment. Helping them stay the course to realize their potential means our entire industry benefits from their leadership. When they see us, they see what is possible. When we see them, we see a brighter future.”

The 18 others who will be joining Harshada and Gayatri at Cannes are:

Rita Anyango, Creative Director, Project Manager, Crossroads Digital Multimedia, Uganda
Lama Bawadi, Senior Copywriter, Leo Burnett Beirut, Lebanon
Dominique Curtis, Senior Copywriter, R/GA Austin, USA
Deniz Dülgeroğlu, Copywriter, Rafineri Ad Agency, Turkey
Karen Ferry, Senior Copywriter, Leo Burnett Sydney, Australia
Jessica Gomes, Digital Copywriter, Lapis Raro, Brazil
Lauren Haberfield, Art Director, McCann Paris, France
Leah Juaymah Mababangloob, Senior Art Director, LEGO System A/S, Denmark
Maribel Maneiro, Creative Director from Agency Raya, Chile
Melanie Matlock, Copywriter, J. Walter Thompson Atlanta, USA
Prajakta More, Conceptual Creative, Geometry Global, Dubai, UAE
Lydia Pang, Creative Director, Refinery29, USA
Meghan Patenaude, Art Supervisor, McCann Health New York, USA
Alexandra Sobiecki, Associate Creative Director, Spotify, USA
Erica Stevens, Senior Art Director, Translation, USA
Alexandra Vaca, Associate Creative Director, Commonwealth/McCann, Ecuador
Simina Zidaru, Senior Copywriter, Mullen Lowe, Romania

Tags FCB Ulka

The MD of Sai Estate Consultants, Chembur, on their marketing strategy, adopting a carpet bombing approach, response to the Wajood app and why he now allocates maximum of his marketing spends on digital

Prachi Mohapatra on fbb’s latest campaign, one-year after going omni-channel, and its growing reliance on content marketing

The marketing head of Greenpanel on marketing approach and how the company is working towards educating consumer about MDF

BookMyShow, Uber, Chumbak, Viacom18 and Radio City are some of the clients of the company

right
left
KARAN THAPAR & SHEKHAR GUPTA DISCUSS JOURNALISTIC ETHICS AT THE PRINT’S ‘OFF THE CUFF’ WOMEN ECONOMIC FORUM AWARDS 2018 RECOGNIZE WOMEN LEADERS OF THE DECADE THE 6TH EDITION OF IAA AWARDS RECOGNIZES THE WORK OF INDUSTRY PROFESSIONALS 11 INDUSTRY EXPERTS PRESENT  THEIR FAVOURITE DIGITAL CASE STUDIES @AD CLUB’S ‘D-CODE BUSINESSWORLD LAUNCHES 14TH EDITION OF MARKETING WHITEBOOK IN MUMBAI INDUSTRY VETERANS CHEER AS ADMAN AMBI PARAMESWARAN LAUNCHES NEW BOOK SPONG AAAI HONOURS VETERAN ADMAN RAM SEHGAL WITH THE 2018 LIFETIME ACHIEVEMENT AWAR PITCH TOP 50 BRANDS 2018 AWARDS COMPANIES WITH BEST MARKETING PRACTICES TEAM BBDO ORGANIZES AJAI JHALA’S FAREWELL WITH FRIENDS & ASSOCIATES RADIO CITY CELEBRATES ITS 17TH ANNIVERSARY WITH CONCERT, AWARDS AND FUN 5TH EDITION OF TIMES NOW & ICICI BANK’S NRI OF THE YEAR AWARDS GLOBAL INDIANS PITCH CMO SUMMIT BENGALURU SEES TOP INDUSTRY LEADERS AND MARKETERS IN ATTENDANCE DISTINGUISHED JURY COMES TOGETHER TO PICK WINNERS FOR PITCH’S TOP 50 BRANDS PITCH CMO SUMMIT BANGALORE SEES TOP CMOS ACROSS INDUSTRIES IN ATTENDANCE 1ST REPUBLIC TV GULF INDIAN LEADERSHIP SUMMIT & AWARDS HONOUR STALWARTS OF INDIAN GULF BUSINESS COMMUNITY SONY YAY! CELEBRATES ITS FIRST BIRTHDAY WITH PARTY FOR TRADE PARTNERS THOUGHT LEADERS AND TOP DIGITAL MARKETERS SPEAK @ EXCHANGE4MEDIA GROUP’S TECHMANCH 2018 IN MUMBAI EXCHANGE4MEDIA’S IDMA 2018 RECOGNIZES INDUSTRY’S BEST DIGITAL MARKETING CAMPAIGNS REALTY PLUS UNVEILS COFFEE TABLE BOOK AT 10TH CONCLAVE & EXCELLENCE AWARDS @AHMEDABAD EMINENT JURY CONGREGATES TO PICK WINNERS OF INDIAN DIGITAL MARKETING AWARDS 2018

From a humorous take on promotion-led ads during Independence Day to memoirs of those who fought for our freedom, this year, brands have adopted some interesting angles

The company’s EBIT stood at Rs 96.7 crore, up 30.5% from the corresponding quarter in 2018.

Gunn comes to BBDO India via DDB Mudra and Colenso BBDO.