Home >> cannes-lions >> Article

Spotify named Cannes Lions Media Brand of the Year 2018

05-June-2018
Font Size   16
Spotify named Cannes Lions Media Brand of the Year 2018

The Cannes Lions International Festival of Creativity today announced that Spotify will be honoured at the annual Festival as the 2018 Media Brand of the Year. 
Daniel Ek, co-founder, Chairman and Chief Executive Officer, will accept the award on behalf of Spotify and its more than 3000 employees around the world at a ceremony on June 20 2018, during the festival.

Philip Thomas, CEO, Ascential Events and chairman-Elect, Cannes Lions, said, “Spotify has transformed the way we engage with music. In the ten years since Daniel and his team launched the service, it has gone on to reshape the future of media and transform how artists and brands communicate with their audiences.”

“Their continued innovation and partnerships with brands has fostered a culture of creativity and a platform for new artists to share their voice and we’re delighted to be able to recognise Spotify with this award,” Thomas said.

Launched in 2008, the global music streaming service now has over 170 million users in 65 countries. Ten years later, the organisation is credited with the resurgence of the music industry and beloved by millions worldwide for its deep connection to global culture and remarkable mix of personalised user experiences from playlists like Discover Weekly, as well as curated content on high profile playlists including RapCaviar, Hot Country and Today’s Top Hits.

The company won six Cannes Lions in 2017 for its witty and timely marketing campaigns, including “Thanks, 2016...It’s Been Weird” and “President of Playlists.”

Most recently, Spotify underscored its commitment to its freemium model with the launch of an all-new Spotify for Free, creating an improved experience that gives more control and personalisation to its more than 99 million ad-supported users and making it even easier for them to discover their new favourite artist. Spotify sparks connections between advertisers and its highly engaged users based on the platform’s specialized understanding of people through their music streaming behaviour.

Spotify has established itself as a platform for conversation about important social issues, including immigration with its “I’m with the Banned” initiative highlighting musicians affected by the US travel ban and the launch of The Equalizer Project in Sweden, which addresses the gender equality gap in the music industry through seminars, networking sessions and a podcast.

Expressing his happiness, Daniel Ek, Spotify Co-Founder & CEO, dedicated the award to all employees of the company.

“While I can appreciate that this award normally recognizes a single individual, I didn’t embark on this journey alone. We are where we are today thanks to our employees, past and present, who have been the most integral part of our 10 year history. I am energised daily by the creativity, bravery and passion our team brings to work. On behalf of the entire company, we thank the Cannes Lions Festival of Creativity for this award.”

Stuart Bowden talks about purchase journey, the revised version of Cannes Lions, Wavemaker India’s performance and a lot more

Emery says everything that Unilever CMO Keith Weed says has a touch of genius. He also talks about his expectations from Cannes, WPP without Sir Martin Sorrell and his love for Mindshare India.

In an interaction with exchange4media, PC Musthafa, CEO & Co-Founder iD Fresh Food shares how the brand deals with competition and marketing strategies followed by them.

Varun Raina, Marketing Manager, Airbnb India speaks to exchange4media about the successful #LiveThere campaign and how Bollywood helps them connect with its young consumer

right
left
EXCHANGE4MEDIA’S LOUDEST.IN HOSTS INAUGURAL EDITION OF MUSIC INC. IN MUMBAI EMINENT JURY CONGREGATES TO PICK IMPACT’S 40UNDERFORTY ACHIEVERS PORTER PRIZE & INSTITUTE FOR COMPETITIVENESS RECOGNIZE STRATEGIC ACUMEN IN COMPANIES DELHI AD CLUB-SAARC AWARDS 2018 RECOGNIZE EXCELLENCE ACROSS CREATIVE, MEDIA & DIGITAL AGENCIES BSNL & CALL2ACTION COMMUNICATION INDIA LAUNCH MOBILE ADVERTISING PLATFORM, INFOMO IN NEW DELHI CHILDREN’S RIGHTS ACTIVIST KAILASH SATYARTHI LAUNCHES BOOK ‘EVERY CHILD MATTERS’ SENIOR JOURNALIST VIJAY TRIVEDI LAUNCHES BOOK ‘YADA YADA HI YOGI’ BASED ON YOGI ADITYANATH EMINENT JURY CONGREGATES TO PICK IMPACT’S 40UNDERFORTY ACHIEVERS PORTER PRIZE & INSTITUTE FOR COMPETITIVENESS RECOGNIZE STRATEGIC ACUMEN IN COMPANIES DELHI AD CLUB-SAARC AWARDS 2018 RECOGNIZE EXCELLENCE ACROSS CREATIVE, MEDIA & DIGITAL AGENCIES MARK TULLY, OTHER JOURNALISTS HONOURED BY MUMBAI PRESS CLUB AT ANNUAL REDINK AWARDS TALENTED YOUNGSTERS GET TO PRESENT THEIR WORK BEFORE STALWARTS IN THE AD INDUSTRY INDIA RADIO FORUM 2018 RECOGNIZES EXCELLENCE IN RADIO INDUSTRY OFF THE CUFF HAS JOURNALIST ARUN SHOURIE IN CONVERSATION WITH SHEKHAR GUPTA IN MUMBAI IAA HOSTS FIRST INDIAA REGIONAL AWARDS (TELUGU) IN HYDERABAD BREAK THE CEILING TOUCH THE SKY 2018 SEES OVERWHELMING INDUSTRY PARTICIPATION 10TH EDITION OF ABC EUREKA AWARDS IN MUMBAI CELEBRATES WORK OF PARTNER AGENCIES EMINENT JURY PICKS LOUDEST’S 100 MOST POWERFUL INDIAN MUSIC BUSINESS LEADERS MODE LOFT BY SABGROUP LAUNCHES SIGNATURE MENSWEAR POWER DRESSING CLOTHING LINE TOP MARKETERS DISCUSS ART AND SCIENCE OF EFFECTIVE LISTENING @PITCH CMO SUMMIT 2018, DELHI

He is the man behind India's most rewarded and talked about campaign at Cannes 2018, 'Blink to Speak. Read on to find out how he conceptualised the idea and led the team that created the campaign.

Facebook-owned Instagram introduces IGTV, a new app to upload long-form vertical videos, intensifies competition with YouTube.

Piyush and Prasoon Pandey will be the first Asians and first from WPP to be deemed with this honour tonight at the Cannes Lions Festival of Creativity