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Remembering Cannes 2017: The year of 40 Lions for India

12-June-2018
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Remembering Cannes 2017: The year of 40 Lions for India

We are less than a week away from the biggest annual extravaganza for the advertising and marketing fraternity. It is going to be a year of many firsts at the Cannes Lions International Festival of Creativity as the festival will witness a complete overhaul this year.

It is also a significant year for the Indian contingent -- the Pandey brothers, Piyush and Prasoon, will be felicitated with the Lion of St Mark to recognise their contribution to the industry. They become the first Indians to receive the coveted award.

As we inch towards this celebration of creativity, the pressure on the Indian contingent is high. Agencies from India set a record in 2017, winning the most number of metals for India bringing back 40 shiny Lions. Let’s take a look back at how India set the record in 2017.

In Numbers:




Agency Wise:




The Campaigns that made a mark:

Afhgan Immunity Charm - McCann Worldgroup India

The campaign won a total of 10 Lions in the Health and Pharma Lions categories last year. Immunity Charm, consisting of coloured beads, represents the vaccines a child has received. Healthcare workers place the charm on the newborn’s wrist as a symbol of protection against disease. Each time the child is brought for an immunisation, a colour-coded bead corresponding to the vaccine that is administered is added to the bracelet.
As the child receives additional vaccines against diseases such as measles, polio, diphtheria, colour-coded beads are added to the bracelet. This talisman helps healthcare workers keep track of a child’s vaccination history in the absence of formal documented health records.



Savlon Healthy Hands Chalk Sticks - Ogilvy India

To help build the habit of hand washing with soap among children in rural India, Savlon introduced special chalk sticks infused with soap. These could be used to write just like regular chalk sticks, but the chalk powder collected on kids’ hands while writing turned into cleansing soap when their hands came in contact with water. This simple innovation automatically turned washing hands with soap into a daily habit without requiring any extra effort from children.








Ariel Dads Share the Load - BBDO India

The campaign highlighted the gender inequality in households by throwing open a poignant question like: Is laundry only a woman’s job? It questioned the stereotype of household chores being a feminine responsibility alone and urged men to participate equally.








Roads that Honk - Leo Burnett

The initiative by Leo Burnett in association with HP Lubricant is an anti-collision warning device for safer driving on highways.








Last Laugh - Medulla Communications

This public awareness campaign on palliative or end of life care was aimed at helping Indians talk and joke about it.









Nike Da Da Ding - Wieden+Kenney India

Featuring actress Deepika Padukone alongside other leading women athletes, the campaign urged India’s next generation to break conventions and define their own success by bringing sport into their lives.








Ammada Trust - Give Her Five - L&K Saatchi&Saatchi

The campaign was a social movement crowd source funding for providing girls from rural India reusable, hygienic sanitary napkins.









Odds by Adidas - Taproot Dentsu

The initiative emerged from a simple insightful idea from Taproot Dentsu of giving para-athletes, primarily blade runners, a pair of the same side footwear they need, rather than the generic pair that is sold to consumers. It was an ode to all athletes in the world who choose to run against the odds.








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MINDSHARE BAGS TOP HONOURS @INDIAN CONTENT MARKETING AWARDS 2018 REALTY+ ORGANISES ITS 10TH CONCLAVE & EXCELLENCE AWARDS WPP CELEBRATES WINNERS OF BRANDZ 75 MOST VALUABLE INDIAN BRANDS IN MUMBAI MATHRUBHUMI LAUNCHES NEW VENTURE WITH MATHRUBHUMI MEDIA SCHOOL MULLEN LOWE LINTAS GROUP, OGILVY DOMINATE IAA AWARDS FOR CREATIVE EXCELLENCE THE AD CLUB RECOGNIZES INDUSTRY-LEADING BRANDS AT MARQUEES 2018 IN MUMBAI VIACOM18 SHOWCASES ITS NEW MULTI-LINGUAL WEBSERIES, THE VOOT ORIGINALS @MUMBAI EXPERTS PICK THE BEST OF CONTENT MARKETING AT JURY MEET FOR ICMA 2018 RAJDEEP SARDESAI LAUNCHES NEW BOOK ‘TRACKING INDIA IN THE MODI ERA’ AT DELHI CHLOROPHYLL ENTERS ITS 20TH YEAR CELEBRATING WITH FRIENDS AND ASSOCIATES INDUSTRY VETERANS ADDRESS ATTENDEES AT THE INMA SOUTH ASIA MEDIA FESTIVAL @DELHI RADIO CITY RECOGNIZES BUSINESS ICONS AT DELHI ICON AWARDS 2018 KARAN THAPAR & SHEKHAR GUPTA DISCUSS JOURNALISTIC ETHICS AT THE PRINT’S ‘OFF THE CUFF’ WOMEN ECONOMIC FORUM AWARDS 2018 RECOGNIZE WOMEN LEADERS OF THE DECADE THE 6TH EDITION OF IAA AWARDS RECOGNIZES THE WORK OF INDUSTRY PROFESSIONALS 11 INDUSTRY EXPERTS PRESENT  THEIR FAVOURITE DIGITAL CASE STUDIES @AD CLUB’S ‘D-CODE BUSINESSWORLD LAUNCHES 14TH EDITION OF MARKETING WHITEBOOK IN MUMBAI INDUSTRY VETERANS CHEER AS ADMAN AMBI PARAMESWARAN LAUNCHES NEW BOOK SPONG AAAI HONOURS VETERAN ADMAN RAM SEHGAL WITH THE 2018 LIFETIME ACHIEVEMENT AWAR PITCH TOP 50 BRANDS 2018 AWARDS COMPANIES WITH BEST MARKETING PRACTICES

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