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Remembering Cannes 2017: The year of 40 Lions for India

12-June-2018
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Remembering Cannes 2017: The year of 40 Lions for India

We are less than a week away from the biggest annual extravaganza for the advertising and marketing fraternity. It is going to be a year of many firsts at the Cannes Lions International Festival of Creativity as the festival will witness a complete overhaul this year.

It is also a significant year for the Indian contingent -- the Pandey brothers, Piyush and Prasoon, will be felicitated with the Lion of St Mark to recognise their contribution to the industry. They become the first Indians to receive the coveted award.

As we inch towards this celebration of creativity, the pressure on the Indian contingent is high. Agencies from India set a record in 2017, winning the most number of metals for India bringing back 40 shiny Lions. Let’s take a look back at how India set the record in 2017.

In Numbers:




Agency Wise:




The Campaigns that made a mark:

Afhgan Immunity Charm - McCann Worldgroup India

The campaign won a total of 10 Lions in the Health and Pharma Lions categories last year. Immunity Charm, consisting of coloured beads, represents the vaccines a child has received. Healthcare workers place the charm on the newborn’s wrist as a symbol of protection against disease. Each time the child is brought for an immunisation, a colour-coded bead corresponding to the vaccine that is administered is added to the bracelet.
As the child receives additional vaccines against diseases such as measles, polio, diphtheria, colour-coded beads are added to the bracelet. This talisman helps healthcare workers keep track of a child’s vaccination history in the absence of formal documented health records.



Savlon Healthy Hands Chalk Sticks - Ogilvy India

To help build the habit of hand washing with soap among children in rural India, Savlon introduced special chalk sticks infused with soap. These could be used to write just like regular chalk sticks, but the chalk powder collected on kids’ hands while writing turned into cleansing soap when their hands came in contact with water. This simple innovation automatically turned washing hands with soap into a daily habit without requiring any extra effort from children.








Ariel Dads Share the Load - BBDO India

The campaign highlighted the gender inequality in households by throwing open a poignant question like: Is laundry only a woman’s job? It questioned the stereotype of household chores being a feminine responsibility alone and urged men to participate equally.








Roads that Honk - Leo Burnett

The initiative by Leo Burnett in association with HP Lubricant is an anti-collision warning device for safer driving on highways.








Last Laugh - Medulla Communications

This public awareness campaign on palliative or end of life care was aimed at helping Indians talk and joke about it.









Nike Da Da Ding - Wieden+Kenney India

Featuring actress Deepika Padukone alongside other leading women athletes, the campaign urged India’s next generation to break conventions and define their own success by bringing sport into their lives.








Ammada Trust - Give Her Five - L&K Saatchi&Saatchi

The campaign was a social movement crowd source funding for providing girls from rural India reusable, hygienic sanitary napkins.









Odds by Adidas - Taproot Dentsu

The initiative emerged from a simple insightful idea from Taproot Dentsu of giving para-athletes, primarily blade runners, a pair of the same side footwear they need, rather than the generic pair that is sold to consumers. It was an ode to all athletes in the world who choose to run against the odds.








Famous Innovations

Stuart Bowden talks about purchase journey, the revised version of Cannes Lions, Wavemaker India’s performance and a lot more

Emery says everything that Unilever CMO Keith Weed says has a touch of genius. He also talks about his expectations from Cannes, WPP without Sir Martin Sorrell and his love for Mindshare India.

In an interaction with exchange4media, PC Musthafa, CEO & Co-Founder iD Fresh Food shares how the brand deals with competition and marketing strategies followed by them.

Varun Raina, Marketing Manager, Airbnb India speaks to exchange4media about the successful #LiveThere campaign and how Bollywood helps them connect with its young consumer

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EMINENT JURY CONGREGATES TO PICK WINNERS OF INDIAN DIGITAL MARKETING AWARDS 2018 OFF THE CUFF SEES ‘SWACHH BHARAT ABHIYAN’ MAN PARAMESWARAN IYER IN CONVERSATION WITH SHEKHAR GUPTA EXCHANGE4MEDIA’S LOUDEST.IN HOSTS INAUGURAL EDITION OF MUSIC INC. IN MUMBAI EMINENT JURY CONGREGATES TO PICK IMPACT’S 40UNDERFORTY ACHIEVERS PORTER PRIZE & INSTITUTE FOR COMPETITIVENESS RECOGNIZE STRATEGIC ACUMEN IN COMPANIES DELHI AD CLUB-SAARC AWARDS 2018 RECOGNIZE EXCELLENCE ACROSS CREATIVE, MEDIA & DIGITAL AGENCIES BSNL & CALL2ACTION COMMUNICATION INDIA LAUNCH MOBILE ADVERTISING PLATFORM, INFOMO IN NEW DELHI CHILDREN’S RIGHTS ACTIVIST KAILASH SATYARTHI LAUNCHES BOOK ‘EVERY CHILD MATTERS’ SENIOR JOURNALIST VIJAY TRIVEDI LAUNCHES BOOK ‘YADA YADA HI YOGI’ BASED ON YOGI ADITYANATH EMINENT JURY CONGREGATES TO PICK IMPACT’S 40UNDERFORTY ACHIEVERS PORTER PRIZE & INSTITUTE FOR COMPETITIVENESS RECOGNIZE STRATEGIC ACUMEN IN COMPANIES DELHI AD CLUB-SAARC AWARDS 2018 RECOGNIZE EXCELLENCE ACROSS CREATIVE, MEDIA & DIGITAL AGENCIES MARK TULLY, OTHER JOURNALISTS HONOURED BY MUMBAI PRESS CLUB AT ANNUAL REDINK AWARDS TALENTED YOUNGSTERS GET TO PRESENT THEIR WORK BEFORE STALWARTS IN THE AD INDUSTRY INDIA RADIO FORUM 2018 RECOGNIZES EXCELLENCE IN RADIO INDUSTRY OFF THE CUFF HAS JOURNALIST ARUN SHOURIE IN CONVERSATION WITH SHEKHAR GUPTA IN MUMBAI IAA HOSTS FIRST INDIAA REGIONAL AWARDS (TELUGU) IN HYDERABAD BREAK THE CEILING TOUCH THE SKY 2018 SEES OVERWHELMING INDUSTRY PARTICIPATION 10TH EDITION OF ABC EUREKA AWARDS IN MUMBAI CELEBRATES WORK OF PARTNER AGENCIES EMINENT JURY PICKS LOUDEST’S 100 MOST POWERFUL INDIAN MUSIC BUSINESS LEADERS

In a conversation hosted by COVERGIRL and creative agency Droga5, this session discussed how creators push the boundaries of creativity by giving women the power to define it

The Pandey Khandaan, as promised, was in full attendance to watch brothers Piyush and Prasoon receive top honours.

The Japanese brand plans aggressive entry into Indian TV market