Flashed Yesterday: Four shortlists from India for Glass Lions at Cannes 2018
This year, of the 27 campaigns from around the world that have been shortlisted for the Glass: The Lion for Change Shortlist, four are Indian entries. Each campaign will be assessed by the jury live at Cannes Lions in unique live judging.
These are the works from India:
- The Samsung Technical School - Seema Nagar for Brand Samsung by Cheil Worldwide, Gurgaon
- #Standbytoughmoms for Brand All Out by BBDO India Gurgaon
- Project Free Period for Brand Stayfree Sanitary Pads by DDB Mudra Group, Mumbai
- Sindoor Khela- No Conditions Apply for Brand Times of India by FCB India, Mumbai
Stuart Bowden talks about purchase journey, the revised version of Cannes Lions, Wavemaker Indiaâ€™s performance and a lot more
Emery says everything that Unilever CMO Keith Weed says has a touch of genius. He also talks about his expectations from Cannes, WPP without Sir Martin Sorrell and his love for Mindshare India.
In an interaction with exchange4media, PC Musthafa, CEO & Co-Founder iD Fresh Food shares how the brand deals with competition and marketing strategies followed by them.
Varun Raina, Marketing Manager, Airbnb India speaks to exchange4media about the successful #LiveThere campaign and how Bollywood helps them connect with its young consumer
A total of 183 advertisements were picked up by ASCIâ€™s Suo Moto surveillance
Communication experts say that the recent Airtel controversy on Twitter is a lesson for consumer-facing brands to rejig their customer support and make it more apt for social media