Flashed Yesterday: Four shortlists from India for Glass Lions at Cannes 2018
This year, of the 27 campaigns from around the world that have been shortlisted for the Glass: The Lion for Change Shortlist, four are Indian entries. Each campaign will be assessed by the jury live at Cannes Lions in unique live judging.
These are the works from India:
- The Samsung Technical School - Seema Nagar for Brand Samsung by Cheil Worldwide, Gurgaon
- #Standbytoughmoms for Brand All Out by BBDO India Gurgaon
- Project Free Period for Brand Stayfree Sanitary Pads by DDB Mudra Group, Mumbai
- Sindoor Khela- No Conditions Apply for Brand Times of India by FCB India, Mumbai
The MD of Sai Estate Consultants, Chembur, on their marketing strategy, adopting a carpet bombing approach, response to the Wajood app and why he now allocates maximum of his marketing spends on digital
Prachi Mohapatra on fbbâ€™s latest campaign, one-year after going omni-channel, and its growing reliance on content marketing
The marketing head of Greenpanel on marketing approach and how the company is working towards educating consumer about MDF
BookMyShow, Uber, Chumbak, Viacom18 and Radio City are some of the clients of the company
From a humorous take on promotion-led ads during Independence Day to memoirs of those who fought for our freedom, this year, brands have adopted some interesting angles
The companyâ€™s EBIT stood at Rs 96.7 crore, up 30.5% from the corresponding quarter in 2018.
Gunn comes to BBDO India via DDB Mudra and Colenso BBDO.