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Cheil India already a top contender at Cannes Lions with two shortlists

12-June-2018
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Cheil India already a top contender at Cannes Lions with two shortlists

Cheil Worldwide India has emerged as one of the strong contenders from India already. The agency has bagged two shortlists in the Innovation Lions and Glass Lions categories. Here are the best bets from the agency for Cannes Lions International Festival of Creativity.

Good Vibes App

This campaign has already been shortlisted in the Innovation Lions category this year. Conceptualized, designed and developed in-house by Cheil, Good Vibes app brings together the power of creative thinking, technological innovation for a meaningful purpose. Through the language of vibrations, the Good Vibes app gives the deafblind a much needed tool to communicate. The app is on the Google Play store.

Good Vibes app is the first ever two way communication tool for deafblind community. The app can take ‘tactile input’ and transmit it as ‘tactile output.’ The app has no visible UI, and works on a set of hand gestures and taps, helping the deafblind community to connect and chat with each other from wherever they are. It has already bagged a graphite pencil at the D&AD awards under the Digital Design – Beta Category.

www.goodvibesapp.org

Samsung Technical School – Seema Nagar campaign

The campaign has been shortlisted in the Glass Lions Category. This second edition of the Sapne Hue Bade campaign follows the real life story of Seema Nagar, who was a student of the Samsung ITI/MSME programme in Jaipur. In the ad, Seema, a small town girl, grows up in a typical household that believes that women belong in the home. Within two days of its launch, the ad received approximately 13 million views on YouTube. The campaign has already been shortlisted in the Glass Lions category.




Adidas U17 FIFA Campaign #HeretoCreate

Cheil leveraged India’s first ever FIFA event, the Under 17 World Cup, to inspire young football talent in India and to kick start a football revolution. The film showcased how football caught the imagination of India both on and off the pitch. Conceptualised by Cheil WW India, the film captured the incredible landscapes of India, from the streets of old Delhi and Mumbai, the beaches of Goa, to the legendary maidens of Kolkata.


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EXCHANGE4MEDIA’S LOUDEST.IN HOSTS INAUGURAL EDITION OF MUSIC INC. IN MUMBAI EMINENT JURY CONGREGATES TO PICK IMPACT’S 40UNDERFORTY ACHIEVERS PORTER PRIZE & INSTITUTE FOR COMPETITIVENESS RECOGNIZE STRATEGIC ACUMEN IN COMPANIES DELHI AD CLUB-SAARC AWARDS 2018 RECOGNIZE EXCELLENCE ACROSS CREATIVE, MEDIA & DIGITAL AGENCIES BSNL & CALL2ACTION COMMUNICATION INDIA LAUNCH MOBILE ADVERTISING PLATFORM, INFOMO IN NEW DELHI CHILDREN’S RIGHTS ACTIVIST KAILASH SATYARTHI LAUNCHES BOOK ‘EVERY CHILD MATTERS’ SENIOR JOURNALIST VIJAY TRIVEDI LAUNCHES BOOK ‘YADA YADA HI YOGI’ BASED ON YOGI ADITYANATH EMINENT JURY CONGREGATES TO PICK IMPACT’S 40UNDERFORTY ACHIEVERS PORTER PRIZE & INSTITUTE FOR COMPETITIVENESS RECOGNIZE STRATEGIC ACUMEN IN COMPANIES DELHI AD CLUB-SAARC AWARDS 2018 RECOGNIZE EXCELLENCE ACROSS CREATIVE, MEDIA & DIGITAL AGENCIES MARK TULLY, OTHER JOURNALISTS HONOURED BY MUMBAI PRESS CLUB AT ANNUAL REDINK AWARDS TALENTED YOUNGSTERS GET TO PRESENT THEIR WORK BEFORE STALWARTS IN THE AD INDUSTRY INDIA RADIO FORUM 2018 RECOGNIZES EXCELLENCE IN RADIO INDUSTRY OFF THE CUFF HAS JOURNALIST ARUN SHOURIE IN CONVERSATION WITH SHEKHAR GUPTA IN MUMBAI IAA HOSTS FIRST INDIAA REGIONAL AWARDS (TELUGU) IN HYDERABAD BREAK THE CEILING TOUCH THE SKY 2018 SEES OVERWHELMING INDUSTRY PARTICIPATION 10TH EDITION OF ABC EUREKA AWARDS IN MUMBAI CELEBRATES WORK OF PARTNER AGENCIES EMINENT JURY PICKS LOUDEST’S 100 MOST POWERFUL INDIAN MUSIC BUSINESS LEADERS MODE LOFT BY SABGROUP LAUNCHES SIGNATURE MENSWEAR POWER DRESSING CLOTHING LINE TOP MARKETERS DISCUSS ART AND SCIENCE OF EFFECTIVE LISTENING @PITCH CMO SUMMIT 2018, DELHI

The campaign has been conceptualized and executed by creative agency J. Walter Thompson.

He is the man behind India's most rewarded and talked about campaign at Cannes 2018, 'Blink to Speak. Read on to find out how he conceptualised the idea and led the team that created the campaign.

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