Home >> cannes-lions >> Article

Cannes Lions 2018: Mere observation helped Michael Wolff unearth "chaos" in White House

18-June-2018
Font Size   16
Cannes Lions 2018: Mere observation helped Michael Wolff unearth "chaos" in White House

Michael Wolff had the audience glued to his session ‘Fire and Fury: The New Normal?’ with an air of know-it-all on Day 1 of Cannes Lions 2018. Held at the Lumiere Theatre, Palais I, the session between Jeff Goodby, Co-Founder and Co-Chairman of Goodby Silverstein & Partners, and Wolff, author of ‘Fire and Fury: Inside the Trump White House’, offered a close-up account of the “chaos” in the Donald Trump administration.

Talking about his seven-month-long stint at the White House’s busy West Wing where he interacted with everyone without ever asking a question like a political reporter would, Wolff says, “They are all knuckleheads. Greatest bunch of knuckleheads assembled in one place. That’s how I got in because they are all stupid.”

His book ‘Fire and Fury’ became a publishing sensation selling over 2 million copies in the US alone. He had unprecedented access to Trump’s cabinet, including former strategist Steve Bannon, who spoke critically of the President and his family. The Trump administration has openly condemned Wolff’s book.

Goodby questioned him on his style of reporting, to which Wolff said, “Political reporters ask questions and pry, I asked no questions. I never asked beyond 'how is it going?' I’m a magazine journalist, I practice older style of journalism and that is what the style of reporting was then. I sat in the White House and only observed people, who were complaining, and that became the main thread of the book. The staff would roll their eyes in spite of agreeing to what Donald Trump said. You could see this arc of certainty to puzzlement to disillusionment to incredulity to anger that a 100 per cent people felt around Trump. Think of the worst boss you’ve ever had, that’s Donald Trump.”

Throughout his presidential campaign and presidency, Donald Trump has threatened to sue numerous journalists and news organizations for defamation, but he has never followed through on these threats.

Wolff’s book is also set to be turned into a TV series and will be directed by Jay Roach, whose credits include 'Austin Powers' and 'Game Change'.

Kartikeya Sharma says that June has been the best month for sales in the 11 years that the brand has been in India

The newly appointed CEO of ZEE5 on how he aims to have the widest appeal in the OTT space amongst Indian consumers

The VP, Marketing and Communications (South Asia), talks about the company's growth strategy, its focus areas, impact of demonetisation on consumer behaviour and much more

Siju Prabhakaran, South Cluster Head, Zee Entertainment Enterprises Limited, talks about channel's rebranding, extending fiction shows to weekends and much more

right
left
RADIO CITY CELEBRATES ITS 17TH ANNIVERSARY WITH CONCERT, AWARDS AND FUN 5TH EDITION OF TIMES NOW & ICICI BANK’S NRI OF THE YEAR AWARDS GLOBAL INDIANS PITCH CMO SUMMIT BENGALURU SEES TOP INDUSTRY LEADERS AND MARKETERS IN ATTENDANCE DISTINGUISHED JURY COMES TOGETHER TO PICK WINNERS FOR PITCH’S TOP 50 BRANDS PITCH CMO SUMMIT BANGALORE SEES TOP CMOS ACROSS INDUSTRIES IN ATTENDANCE 1ST REPUBLIC TV GULF INDIAN LEADERSHIP SUMMIT & AWARDS HONOUR STALWARTS OF INDIAN GULF BUSINESS COMMUNITY SONY YAY! CELEBRATES ITS FIRST BIRTHDAY WITH PARTY FOR TRADE PARTNERS THOUGHT LEADERS AND TOP DIGITAL MARKETERS SPEAK @ EXCHANGE4MEDIA GROUP’S TECHMANCH 2018 IN MUMBAI EXCHANGE4MEDIA’S IDMA 2018 RECOGNIZES INDUSTRY’S BEST DIGITAL MARKETING CAMPAIGNS REALTY PLUS UNVEILS COFFEE TABLE BOOK AT 10TH CONCLAVE & EXCELLENCE AWARDS @AHMEDABAD EMINENT JURY CONGREGATES TO PICK WINNERS OF INDIAN DIGITAL MARKETING AWARDS 2018 OFF THE CUFF SEES ‘SWACHH BHARAT ABHIYAN’ MAN PARAMESWARAN IYER IN CONVERSATION WITH SHEKHAR GUPTA EXCHANGE4MEDIA’S LOUDEST.IN HOSTS INAUGURAL EDITION OF MUSIC INC. IN MUMBAI EMINENT JURY CONGREGATES TO PICK IMPACT’S 40UNDERFORTY ACHIEVERS PORTER PRIZE & INSTITUTE FOR COMPETITIVENESS RECOGNIZE STRATEGIC ACUMEN IN COMPANIES DELHI AD CLUB-SAARC AWARDS 2018 RECOGNIZE EXCELLENCE ACROSS CREATIVE, MEDIA & DIGITAL AGENCIES BSNL & CALL2ACTION COMMUNICATION INDIA LAUNCH MOBILE ADVERTISING PLATFORM, INFOMO IN NEW DELHI CHILDREN’S RIGHTS ACTIVIST KAILASH SATYARTHI LAUNCHES BOOK ‘EVERY CHILD MATTERS’ SENIOR JOURNALIST VIJAY TRIVEDI LAUNCHES BOOK ‘YADA YADA HI YOGI’ BASED ON YOGI ADITYANATH EMINENT JURY CONGREGATES TO PICK IMPACT’S 40UNDERFORTY ACHIEVERS

In the same week, in BARC's Top 10 Advertisers FMCG brand Hindustan Lever continued to reign the category

Hero Motocorp remained the leading advertiser followed by AMFI, Honda Motorcycle & Scooter India.

Ali Hussein talks about the platform's consumer engagement strategy, relationships with telco-partners and what made the 40-year-old film company want to march in the OTT space