Cannes Lions 2019 Jury Presidents announced

The 2019 jury line-up includes two new Lions; the Entertainment Lion for Sport and the Creative Strategy Lions, while the Product Design Lion has been retired.

e4m by exchange4media Staff
Published: Dec 8, 2018 10:09 AM  | 9 min read
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The Cannes Lions International Festival of Creativity has announced the 27 Jury Presidents that will lead and guide specialist juries at the 66th edition of the Festival. The Jury Presidents span the Cannes Lions Awards architecture, introduced last year, which includes nine Awards Tracks. These Tracks provide an organising structure to enable entrants to navigate the Lions and also reflect the diversity and specialism of the work from the creative communications industry. The juries will have the responsibility of curating a body of work that will represent 2018 and set the tone for the creative year ahead.

Philip Thomas, Chairman of Cannes Lions, said, “To win a Cannes Lion demonstrates creative excellence. It’s inspiring work that stands out for its innovation, impact and effectiveness. In awarding a Lion, the juries are recognising the best creative output from the year gone by but also signaling the future of creativity. Our Jury Presidents are pivotal in this process, themselves having demonstrated their creative credentials in guiding teams, organisations and brands to set exemplary standards. We’re extremely proud to have their talent and experience to lead this year’s juries in setting the benchmark for creativity going forward.”

The 2019 jury line-up includes two new Lions; the Entertainment Lion for Sport and the Creative Strategy Lions while the Product Design Lion has been retired. This shift in disciplines of Lions represents the changing industry landscape and how the future of creativity is evolving.

The 2019 Cannes Lions Jury Presidents:

The Communication Track looks at the big creative idea, where campaigns are brought to life through brilliant partnerships, people and storytelling.

  • Film Lions - Margaret Johnson, Chief Creative Officer, Goodby Silverstein & Partners, USA. Recently named Executive of the Year for 2018 by Advertising Age, Margaret has previously judged on the Titanium and Integrated Lions
  • Jury. Radio & Audio Lions - Jose Miguel Sokoloff, Global President, MullenLowe Group Creative Council & Chief Creative Officer, MullenLowe Group UK, Global As one of the pre-eminent advertising creative and peace proponents in the world Jose has been a driving force behind work to aid demobilization in his native Colombia, while also producing work for brands including Burger King, Unilever, and Magnum, winning 28 Lions for MullenLowe in 2018.
  • Outdoor Lions - John Patroulis, Worldwide Chief Creative Officer, Grey, Global Under his creative leadership John has delivered celebrated work, winning Lions across multiple categories for brands such as Axe, Google and Sony Playstation.
  • Print & Publishing Lions - Olivier Altmann, Co-Founder, CEO & Chief Creative Officer, Altmann + Pacreau, France Throughout his career Olivier has been recognised as one of the best Chief Creative Officers in the world and since launching his independent agency in 2014 he has been named as a President at the French Advertising Association
  • Design Lions - Richard Ting, Global Chief Experience Officer & US Chief Creative Officer, R/GA, Global With 20 years of experience in building and guiding world-class design teams, Richard has worked with some of the world’s biggest brands and has won nearly every major creative award including a Titanium Lion.
  • Mobile Lions - Ari Weiss, Chief Creative Officer, DDB Worldwide, North America Ari has guided the creative resurgence of DDB and since joining has earned 24 Lions and been named by the 4A’s as one of the 100 people who make advertising great.
  • Titanium Lions - David Lubars, Chief Creative Officer Worldwide, Chairman North America, BBDO, Global A pioneer for branded entertainment with the first ever Titanium Lion in 2003 for his work “The Hire” for BMW, David returns as Titanium Lions President with 200 Lions and five Emmy awards

The Craft Track focuses on the artistry, skill, talent and flair required to deliver beautifully executed ideas with the power to cut through and bring the creative idea to life.

  • Industry Craft Lions - Trevor Robinson OBE, Founder & Executive Creative Director, Quiet Storm, UK Trevor set up the UKs first joint creative agency and Production Company, founded Create Not Hate as a means to reduce gun crime and get disenfranchised youth into advertising and in 2009 was awarded an Order of the British Empire by Queen Elizabeth II for his services to UK advertising.
  • Digital Craft Lions - Rei Inamoto, Founding Partner, Inamoto & Co, USA Rei has been named as one of the “Top 25 most Creative People in Advertising” by Forbes magazine having led AKQA to grow tenfold during his tenure before founding his own firm. In 2013 he served as Mobile Lions President.
  • Film Craft Lions - Rebecca Skinner, Managing Director / Executive Producer, Superprime Films, USA With a background in music videos and working with directors including Damien Chazelle and Terrence Malick, Rebecca has seen work she produced appear at Tribecca Film Festival this year.

The Entertainment Track celebrates the creativity that goes beyond branded communications to create authentic entertainment that engages consumers and impacts culture.

  • Entertainment Lions - Scott Donaton, Global Chief Creative & Content Officer, Digitas, Global Scott leads a team of more than 400 creatives through a worldwide “connected creative” practice and his many awards include Cannes Lions and an induction into the Advertising Hall of Achievement.
  • Entertainment Lions for Music - Paulette Long OBE, Music Consultant / Board Director, Paulette Long, UK With a career spanning over 34 years Paulette currently serves as a board director for The Music Publishers Association and in 2016 received an OBE for her services to the music industry.
  • Entertainment Lions for Sport - Steve Stoute, Founder & CEO, Translation Enterprises, USA As an advertising entrepreneur Steve connects world famous brands to culture through sports and entertainment with campaigns for the NBA, NFL, Beats by Dre and Nike. He has been recognised as Executive of the Year by AdAge and is a member of the Advertising Hall of Achievement.

The Experience Track focuses on the powerful brand currency of intelligent customer journeys and immersive experiences.

  • Brand Experience & Activation Lions - Jaime Mandelbaum, Chief Creative Officer, VMLY&R, Europe Under Jaime’s leadership Y&R won the first Gold Lions for Czech Republic along with the first Grand Prix for Turkey and was named EMEA regional network of the year at Cannes Lions in 2017.
  • Creative eCommerce Lions - Daniel Bonner, Global Chief Creative Officer, Wunderman, Global Daniel oversees all creative activity across 200 offices in more than 70 markets around the world. He served on the inaugural Creative eCommerce Lion jury in 2018 and has been listed as one of the UK’s top pioneers by BIMA

The Good Track goes beyond brand purpose to use creative communications to shift culture, create change and positively impact the world.

  • Sustainable Development Goals Lions - David Droga, Founder and Creative Chairman, Droga5, Global In 2017 David was awarded the Lion of St Mark and has amassed more than 70 Gold Lions and 15 Grands Prix or Titanium Lions throughout his career.
  • Glass: The Lion for Change - Jaime Robinson, Chief Creative Officer, Joan Creative, Global Before launching her own agency, Jaime led development and creative vision for Wieden+Kennedy and Pereira & O’Dell’s creative departments and has won over 30 Lions, including 3 Grands Prix.

The Health Track celebrates creativity in branded communications in a highly innovative but fiercely regulated sector which has the unique power to truly change lives.

  • Pharma Lions - Robin Shapiro, Global President, TBWA\WorldHealth, Global Robin leads disruptive teams in creating award-winning work that contributes to a more purposeful future. Prior to her current role she was CCO of Corbett Accel Healthcare Group, receiving numerous industry awards and serving on the 2015 Pharma Lions jury
  • Health & Wellness Lions - Shaheed Peera, Executive Creative Director, Publicis LifeBrands, Publicis Resolute and Real Science, Global Having joined Publicis LifeBrands in 2011 Shaheed has helped the agency’s work gain international recognition, winning Pharma Lions in 2015 and 2016.

The Impact Track celebrates commercial creative effectiveness and the techniques used to measure and impact branded communications.

  • Creative Effectiveness Lions - John Seifert, Worldwide Chief Executive, Ogilvy, Global A 39 year veteran at Ogilvy & Mather John has worked across the Ogilvy network in a range of client leadership and management positions.

The Innovation Track showcases the conception and application of product development, business transformation and the new data-driven, tech-enabled creativity re-shaping the conversation between brand and consumer.

  • Innovation Lions - Bill Yom, Global Creative Director, Cheil Worldwide, South Korea Bill works on global campaigns for Samsung International having previously led on “Dot. The first ever Braille Smartwatch” which won Product Design, Innovation and Health & Wellness Lions.

The Reach Track recognises the insight, strategy and planning that enables brands to effectively engage consumers, at scale, and be heard amid the ongoing battle for attention.

  • Creative Strategy Lions - Tracey Follows, Founder, Futuremade, Global Tracey works with brands and helps them develop strategies to futureproof their organization. Prior to launching her futures consultancy she worked as Head of Strategy at Wired Consulting, Chief Strategy and Innovation Officer at the Future Laboratory and Chief Strategy Officer at J. Walter Thompson Worldwide and London.
  • Creative Data Lions - Yasuharu Sasaki, Head of Digital Creative and Executive Creative Director, Dentsu Inc., Japan Yasuharu leads the digital creative and innovation teams at Dentsu Inc, receiving 10 Lions in 2018. In 2006 he was a member of the Cyber Jury.
  • Social & Influencer Lions - PJ Pereira, Co-founder & Creative Chairman, Pereira O'Dell, Global An Emmy winner, bestselling writer and multiple Cannes Lions Grand Prix winner, PJ is one of the most influential creatives. In 2018 PJ edited a book published by the Cannes Lions Entertainment Jury, “The Art of Branded Entertainment”
  • PR Lions - Michelle Hutton, Managing Director, Global Clients, Edelman, Global With an extensive career spanning various roles across communications Michelle has led award-winning teams around the world.
  • Direct Lions - Nicky Bullard, Chairwoman & Chief Creative Officer, MRM McCann, UK As the first creative woman to chair a UK marketing agency, Nicky leads the London office of the multi award-winning MRM//McCann. Media Lions - Karen Blackett OBE, WPP UK Country Manager & MediaCom Chairwoman UK & Ireland, WPP, UK As Country Manager for WPP and Chairperson of MediaCom UK, Karen is guardian for 17,000 people and 124 operating brands in the UK. She was awarded an OBE in 2014 and acts as a Business Ambassador to the Department of International Trade.

The Jury Presidents will join their full juries at Cannes Lions where the winning work will be awarded each evening from 17-21 June. Entries to the Awards open on 17 January 2019. Further information on how to enter and details on how to attend the Festival can be found at https://www.canneslions.com

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Dentsu Creative celebrates Cannes Lions victory with outdoor campaign

Dentsu Creative India's Amit Wadhwa and Gurbaksh Singh talk about 'building own brand' with Agency of The Year hoardings

By Kanchan Srivastava | Jul 5, 2022 8:34 AM   |   4 min read

Dentsu

“Hey Mumbai, feel proud. We won India’s first advertising world cup”.

“Hey Mumbai, Have you met the Agency of The Year Cannes 2022? Get to know us at www.dentsucreative.com.”

This was splashed across Mumbai, Delhi and Bengaluru on large hoardings put up by Dentsu Creative, the first Indian agency to ever win the coveted title of Agency of the Year at the Cannes Lions Festival of Creativity.

Dentsu Creative’s global campaign “The Unfiltered History Tour” designed for Vice World Media also emerged as the most awarded campaign from India ever at Cannes Lions, bagging Titanium, three Grand Prix, two Gold Lions and three Silver Lions.

Asked about the massive Outdoor campaign, Amit Wadhwa, CEO, Dentsu Creative India, said, “We are in the business of building brands and this time we are talking about our very own brand. The objective of this (Outdoor) campaign is two-fold. First, it symbolizes the start of a new age of innovation by dentsu under the Dentsu Creative brand, and second, it allows us to celebrate the enormous success of Cannes with as many people as possible.”

It is a matter of pride that we are sure each person on the street and especially, our people, would feel extremely proud of, Wadhwa added.

The campaign is an unofficial guide to the British Museum, which gives visitors an immersive tour of the museum’s disputed artefacts, their origins and how they were obtained. Visitors are invited to scan objects on display, such as the Rosetta Stone, or the Parthenon Marbles, and are transported back to the time and place of provenance via Instagram AR filters. Through the experience, users can listen to audio guides narrated by people from the countries whence the artefacts hailed from.

The campaign shows how a disruptive idea accelerated by the power of technology and social media can help in providing a balanced narrative.

“Being named Creative Agency of the Year at Cannes Lions is an experience that cannot be adequately described in words. I am proud that a fantastic team succeeded in doing something that has never been done before,” an elated Gurbaksh Singh, Chief Innovation Officer, Dentsu Creative India, tells e4m.

“It gave the entire team more assurance that as "WE" nothing is impossibly difficult if you dare big and stay focused. The campaign reinforced our beliefs on the true power of innovation,” he added.

Winning formula

Hard work, dedication and patience are the three key core components of our success mantra, says Singh.

“When it came to "The Unfiltered History” project, it took a period to develop, especially due to the pandemic, we faced many challenges. However, we stuck to our core principles and kept our attention on the objective.

When you produce exceptional work for a brand with the potential to alter culture, it will inevitably garner praise. This is certainly the case with Unfiltered.”

Raised the bar for Indian creativity

Dentsu has raised the bar, not only for others but for itself as well. How does it plan to go ahead in the future, more specifically for the next Cannes Lions?

Singh says, “I consider it an honour that at Cannes Lions we contributed to building a new benchwork for Indian creativity. Every year, we put in soul and develop campaigns. But when it comes to creativity, I believe there are a hundred different ways a plan can go wrong, but only one way it will work out as intended.”

We keep pursuing innovations that have a good influence and bring a positive impact, he noted, adding, “Our aim now is to produce brand work that is worth talking about rather than adopting any particular strategy for the Cannes Lions.”

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Cannes Lions 2022: Here’s what worked for India and what didn't

While 2022 turned out to be the best year for India at The Cannes Lions with 47 metals, there were some areas, like Print & Publishing and Outdoor, where we were not able to make our presence felt

By Mansi Sharma | Jun 29, 2022 8:12 AM   |   5 min read

cannes

Last year, after a mellow performance of 22 metals at Cannes Lions, the industry had lamented the dulling sheen of metals over the past few years. Speaking in a clubhouse room, hosted by exchange4media for the winners of last year,  Cheil India CCO Emmanuel Upputuru had said, “India is quite consistent at maintaining its average metal count for the past few years now, but I couldn’t help but notice that the numbers of Grand Prix and Gold Lions are slowly coming down. This, as an industry, we need to think how we can improve.” 

And the performance certainly improved this year, and how! The country not only more than doubled its count of metals, getting home 47 Lions, but also managed to grab an unprecedented five Grand Prix in a year, and maiden set of Titanium Lions. It was also the first time that an Indian agency – Dentsu Creative – was named the Creative Agency of the year. 

Reacting to the sea of stunning performances, Dentsu Creative CEO India Amit Wadhwa had said, “While we have won what we have, it is also amazing to see all the other agencies from India win big. What a lovely feeling!! We are undeniably proud to be associated with a campaign that takes top honours on a global platform. This indeed fuels the fire of passion and commitment in the team that has relentlessly worked on it. The entire credit goes to each one of them who has been involved, to all our present and ex-colleagues who have worked so hard on the campaign. They are the real winners.” 

BBDO India Chairperson and CCO Josy Paul said, “Ideas have no geography. What it takes to create great ideas is chemistry. It’s the electricity of creation. That’s what the team at Dentsu Creative (Webchutney) demonstrated so well. As did all the Indian agencies that contributed to the glory (some more than others but all making a difference): Dentsu Creative, FCB, Ogilvy, VMLY&R, Leo Burnett, DDB Mudra, McCann, Byju’, BBDO India and many others who added to the long tail of shortlist recognition. It was chemistry that created history.  The Indian victory represents the distributed creativity and collective chemistry of a confident nation. When the team from Dentsu Creative (Webchutney), Bengaluru  went up on stage to collect their global ‘Agency of the Year’ award, all of us felt a collective stirring as the national anthem played silently in our hearts! It’s all chemistry!” 

BBDO had picked five shortlists and a Bronze Lion for the  “Share the Load” campaign, its long-running successful endeavour for P&G’s Ariel.

DDB Mudra Group Chief Creative Officer Rahul Mathew noted, “It has been a stupendous year for India. We haven’t made our presence felt so emphatically, ever before. It pegs us as an equal and not a David in the world of Goliaths. While Dentsu has played a major role in putting us there, the pressure is now on all of us to keep us there. I can’t think of any real misses. Usually, 3 Lions at Cannes make for a good year. But this year has changed everything. I would rate our performance as more of a growl than a roar.” 

For DDB the win came in the form of one silver and three bronze lions for “Machine Gun Mouth” and “The Silent Frown” campaigns. 

Mathew added that all the winning campaigns were built on strong social provocations that were resolved with either great simplicity or clever technology. “While we have shown our ability to use simplicity in a powerful way before, the use of technology has been a new addition to our arsenal.” 

The little misses

While the industry is keen to focus on the positives of the grandest performance for the country at Cannes Lions Festival of Creativity 2022, there have been some categories that could not get the same results as others. There were no shortlists in categories like Print & Publishing, Outdoor, Creative B2B and Creative Strategy. Also, India could not score any metals in categories including Design and Film Craft. 

The poor performance in Print was predicted by the industry even before the festival began. An industry veteran had quipped, “Print used to be one of India’s strongholds at Cannes in the initial years but with the growth of alternative media, the medium has suffered. I won’t say that the advertisers are not there, but we do not see the same level of creativity in most print ads as we used to see a few years ago. Every now and then, some sporadic creative emerges which has a competitive edge and that’s about it.”

Further, Mathew said, “Craft, especially design and film, I feel is an area we need to focus on and protect more. We often see more craft in the making of the case videos than in the individual elements in that video. And it’s not hard to understand why. With the constant pressure of time and budgets, one often has to choose between making it better or making it bigger. Just that I feel, the individual elements are what the consumer sees, so it’s worth pushing and protecting more.”

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Best ever Cannes Lions for India: 47 metals come home

Before this, India’s best performance was in 2017, when it had got 40 metals

By Mansi Sharma | Jun 25, 2022 9:23 AM   |   4 min read

cannes stage

The Cannes Lions Festival of Creativity 2022 turned out to be a gala affair for the Indian ad world as the industry clocked its best performance thus far at the French Riveria. With an unprecedented five Grand Prix wins in a year and its first set of Titanium Lions, the Indian contingent is getting home a total of 47 metals this year. Before this, India’s best performance was in 2017, when it had got 40 metals. 

Here’s the overall performance of India at Cannes Level Festival of Creativity 2022:

Category

Entries

Shortlist

Metals

Grand Prix

Gold

Silver

Bronze

Total

Brand Experience & Activation

71

10

1

0

3

0

4

Creative B2B

9

0

0

0

0

0

0

Creative Business Transformation

8

1

0

0

0

1

1

Creative Commerce

14

4

0

2

0

0

2

Creative Data

12

2

0

1

0

0

1

Creative Effectiveness

20

1

0

0

0

1

1

Creative Strategy

29

0

0

0

0

0

0

Design

37

6

0

0

0

0

0

Digital Craft

16

4

0

1

0

0

1

Direct

90

9

0

2

0

2

4

Entertainment

9

1

0

0

1

0

1

Entertainment Lions For Music

7

0

0

0

0

0

0

Entertainment Lions For Sport

20

0

0

0

0

0

0

Film

81

8

0

0

1

2

3

Film Craft

36

8

0

0

0

0

0

Glass: The Lion For Change

16

2

0

0

0

1

1

Health & Wellness

92

5

1

0

2

0

3

Industry Craft

13

1

0

0

1

0

1

Innovation

4

1

0

0

1

0

1

Media

72

12

0

1

3

1

5

Mobile

19

4

0

0

1

0

1

Outdoor

56

0

0

0

0

0

0

Pharma

7

0

0

0

0

0

0

PR

46

13

0

0

0

3

3

Print & Publishing

22

0

0

0

0

0

0

Radio & Audio

17

7

1

0

1

2

4

Social & Influencer

59

14

1

1

2

2

6

Sustainable Development Goals

28

6

1

0

1

0

2

Titanium

11

2

0

2

2

Grand Total

921

121

5

8

17

15

47

While the maximum entries were sent to Health & Wellness Lions, maximum shortlists came in Social & Influencer Lions. The maxium Lions came from Radio & Audio (6), Media (5), and Brand Experience & Activation, Direct, and Radio & Audio (4 each). 

Most Entries

Most Shortlists

Most Wins

Health & Wellness

Social & Influencer

Radio & Audio

92

14

6

It is interesting to note that India’s entry to the Festival saw a rise of 32% this year as a total of 921 entries were sent as compared to last year’s 699. There were 77 shortlists last year as compared to 121 this year, and 22 metals against 47 of this year. 

2021

2022

Entries

699

921

Shortlists

77

121

Winners

22

47


Most Successful Campaigns

A total of sixteen campaigns won at the prestigious Festival of Creativity this year. The top three were Dentsu Creative’s ‘The Unfiltered History Tour’ with a total of 12 metals, FCB’s ‘Chatpat’ with 8 metals, and Ogilvy’s ‘Shah Rukh Khan My Ad’ with 5 metals. 

Campaign

Agency

Metals

Titanium

Grand Prix

Gold

Silver

Bronze

Total

The Unflitered History Tour

Dentsu Creative

1

3

1

4

3

12

Chatpat

FCB

0

0

2

3

3

8

Shah Rukh Khan My Ad

Ogilvy

1

0

2

1

1

5

Most Successful Agencies

While a total of 16 agencies (including 1 brand - BYJUS) got their campaigns shortlisted this year, nine could turn those shortlists into metals. 

The maximum metals were grabbed by FCB including three gold, five silver, and 6 bronze. It was followed by Dentsu Creative with an astonishing three Grand Prix-haul along with one gold, four silver, three bronze, and one titanium Lions. On third spot was VMLY&R + VMLY&R Commerce with seven metals including one Grand Prix, one gold, four silver, and one bronze metal. 

Agency

Shortlists

Metals

Grand Prix

Gold

Silver

Bronze

Titanium

Total

Points

Dentsu Creative

24

3

1

4

3

1

12

201

FCB

33

-

3

5

6

-

14

131

Ogilvy India

13

-

2

2

1

1

6

95

VMLY&R

15

1

1

4

1

-

7

91

Leo Burnett

9

1

-

1

-

-

2

46

DDB Mudra

7 + (1)

-

-

1

2

-

3

21

McCann

2

-

1

-

1

17

BYJU's (Dora Digs)

4

-

-

1

-

-

1

11

BBDO India

5

-

-

-

1

-

1

8

Memesys Culture Lab + Publicis Singapore)

2

-

-

-

-

-

-

2

Landor & Fitch

2

-

-

-

-

-

-

2

Mindshare

1

-

-

-

-

-

-

1

Enormous Brands

1

-

1

Animal

1

-

-

-

-

-

-

1

Isobar

1

-

-

-

-

-

-

1

Early Man Films

1

-

-

-

-

-

-

1

Total

121

5

8

18

14

2

47

630

5 Grand Prix Haul

It is the first time that India has bagged five Grand Prix in one year at Cannes Lions. The coveted campaigns to win this laurel are ‘The Unfiltered History Tour’ (3) by Dentsu Creative, ‘The Killer Pack’ (1) by VMLY&R, and ‘The Missing Chapter’ (1) by Leo Burnett. 



Campaign

Agency

Grand Prix

The Unfiltered History Tour

Dentsu Creative

3

The Killer Pack

VMLY&R

1

The Missing Chapter

Leo Burnett

1

Two Titanium Lions

In its first-ever Titanium Lion win, the Indian contingent picked it for two campaigns: Dentsu Creative’s ‘The Unfiltered History Tour’ and Ogilvy’s ‘Shah Rukh Khan My Ad’. 

Campaign

Agency

Titanium

The Unfiltered History Tour

Dentsu Creative

1

Shah Rukh Khan My Ad

Ogilvy

1




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Cannes Lions: WPP named industry’s Most Creative Company; Ogilvy is Network of the Year

WPP agencies collected a total of 176 Lions, including 1 Titanium Lion, 4 Grand Prix, 36 Gold, 47 Silver and 88 Bronze

By exchange4media Staff | Jun 25, 2022 9:09 AM   |   3 min read

Mark Read

WPP has been named the most creative company of the year at the Cannes Lions International Festival of Creativity.

Ogilvy was awarded Network of the Year and took home a Titanium Lion together with Wavemaker for Shah Rukh Khan My Ad for Cadbury, a data-driven campaign that personalised ads for local businesses impacted by COVID-19.

WPP winners and shortlisted entries came from every part of the company, and from across its agencies. VMLY&R won a Grand Prix for its I Will Always Be Me campaign for Dell and Intel, designed to make it easier for people with motor neurone disease to bank their voice by reading a story, and a Grand Prix for Maxx Flash’s The Killer Pack, which helps combat, through biodegradable packaging, deadly diseases like malaria and dengue caught outdoors in India. Speaking in Color for Sherwin Williams by Wunderman Thompson won the Grand Prix for Creative B2B – a prestigious win in the inaugural year of this category – for its voice-activated colour-selection system. A Grand Prix for Media Placement was also awarded to MediaCom’s Hope Reef for Mars Petcare (with AMV BBDO).

Mark Read, CEO of WPP, said: “Creativity is the most important force in modern business. Being named the Creative Company of the Year is testament to WPP’s power to help our clients succeed, and to the incredible talent of our 109,000 people around the world. Thank you to them and to our clients who entrust us with their brands.”

Rob Reilly, Global Chief Creative Officer of WPP, said: “Creativity is the world’s most valuable asset. It has the potential to address the biggest challenges of our time in the most extreme circumstances. We have had to think differently for the last two years, and I feel this year's Cannes Lions has been a celebration of innovation for our industry. So, I couldn’t be prouder to be part of this amazing global team of the most creative people in our industry.”
On Ogilvy’s wins, Global Chief Creative Officer Liz Taylor said: “We are thrilled that Ogilvy has been recognized as the world’s leading creative agency network because we believe that creativity is the great differentiator. Our teams earned this honor by producing work that upends the status quo, that alters the conversation, that creates meaningful change, and reshapes our industry. We are so proud that the work honored spanned so many categories, countries, and clients. It is a powerful demonstration of what defines Ogilvy. It's pervasive creativity. It’s borderless creativity. It’s creativity with impact.”
Ogilvy’s Global President Devika Bulchandani said: “This recognition is a testament to Ogilvy’s ability to lead the way in a world where creativity is needed more than ever. We are so proud to see our teams honored for driving impact with our clients through creativity that transcends the status quo and shifts culture. Our sincerest thanks to everyone at Ogilvy who poured their hearts into the work, who strive day in and day out to do the best work of our lives, and to our incredible clients for their brilliance, trust, and partnership.”


The Creative Company of the Year award is given to the company which earned the most points across its agencies. WPP was also the most awarded company in the Creative Business Transformation category, reflecting the company’s expertise in creating new and innovative products and services for clients, and reimagining customer experiences or business models.

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India picks historic two Titanium at Cannes Lions 2022

The great win came for Dentsu Creative and Ogilvy for their campaigns ‘The Unfiltered History Tour’ and ‘Shah Rukh Khan My Ad’ respectively

By exchange4media Staff | Jun 25, 2022 8:27 AM   |   1 min read

cannes

Breaking the dry spell of 19 years - since the addition of the category to Cannes Festival of Creativity in 2003 - India has picked its first set of Titanium Lions. The great win came for Dentsu Creative and Ogilvy for their campaigns ‘The Unfiltered History Tour’ and ‘Shah Rukh Khan My Ad’ respectively. 

Dentsu’s ‘The Unfiltered History Tour’ remained India’s leading star this year at Cannes Lions Festival of Creativity as the campaign also won 3 Grand Prix, 1 Gold, 4 Silver, and 3 Bronze metals.

Created for Vice Media, the campaign is an interactive Instagram filter that tells the story of some of the most disputed artefacts in the British Museum through the perspective of communities that they have been stolen from. 

On the other hand, Ogilvy’s AI-driven campaign for Cadbury Celebrations’ ‘Shah Rukh Khan My Ad’ was created last Diwali to support local businesses and small shop owners to deal with the slowdown caused by the Covid-19 pandemic. The campaign allowed small businesses to create customised video ads for themselves with none other than, the ‘king of Bollywood’ promoting the business. Created with Rephrase AI and Wavemaker, the campaign gained massive popularity and success at Cannes Lions, also winning two Gold, one Silver and one Bronze Lion. 







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Cannes Lions 2022: Final Day Glimpses

Catch a few glimpses as India makes history at the festival of creativity

By exchange4media Staff | Jun 25, 2022 9:04 AM   |   1 min read

Cannes Lions

What a spectacular end to the Cannes Lions Festival of Creativity 2022! While Dentsu Creative was named Agency of the Year, a host of other big titles also fell into India’s kitty.

Catch a few glimpses of the historical moment.   

 

 

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Cannes Lions: Dentsu Creative is Agency of the Year; first Indian agency to win the title

India also picks up 2 Titanium Lions, each by Dentsu Creative & Ogilvy; Leo Burnett bags Grand Prix

By exchange4media Staff | Jun 25, 2022 7:25 AM   |   6 min read

Cannes Lions

Ending the Cannes Lions Festival of Creativity 2022 on a high, Dentsu Creative has been named the Agency of the Year. It is the first Indian agency to ever win the coveted title.

Amit Wadhwa, CEO India, Dentsu Creative said, “Honestly, I am speechless right now, so it is a challenge to find words and new adjectives to express how I feel. To say this is historic almost seems like an understatement. When you start the week with a Grand Prix, then add two more along the week besides a Gold, 4 Silvers and 3 Bronze, you feel it’s a dream run. Then you end with a Titanium and it is that ‘top of the world’ feeling. But guess what this is not where it ends, we are ‘The Agency of the Year!!!!!!!!’.

Also let me add that while we have won what we have, it is also amazing to see all the other agencies from India win big. What a lovely feeling!! We are undeniably proud to be associated with a campaign that takes top honours on a global platform. This indeed fuels the fire of passion and commitment in the team that has relentlessly worked on it. The entire credit goes to each one of them who has been involved, to all our present and ex-colleagues who have worked so hard on the campaign. They are the real winners.

I would also like to share my heartfelt gratitude for all the love, appreciation, and acceptance received from the entire fraternity throughout the festival. All that I can assure you is that this is just the beginning. We have miles to go, newer targets to meet, and records to beat. Wish us luck and keep watching for Dentsu Creative!!”

Ajay Gahlaut, Group Chief Creative Officer India, Dentsu Creative, “Winning the Agency of the Year is an emotion I cannot even begin to describe. When I used to watch other agencies win the title I often wondered if I ever would get that same honour. What they say is true. Dreams DO come true! I’m over the moon with the Titanium win along with the hat trick of Grand Prix and a whole lot of other metals. Not just me I think no one in the entire Indian ad industry has been part of such a huge haul of Lions ever before. And I do believe we are the first full-service Indian agency to win the title of Agency of the Year. I doff my hat to the entire team responsible for the Unfiltered History Tours. Those who are with us now and those who have moved on. Congratulations all. For now, it’s party time!”

Meanwhile, India added eight more metals to its kitty to round off the tally at 47 – its all-time best haul. Before this, India had got 40 metals in 2017. The final set of wins came in the Titanium (2), Glass (1), Sustainable Development Goals (2), and Film Lions (3).

Titanium Lions Winners

The Indian contingent won its first-ever Titanium Lions for two of its superhit campaigns this year: Dentsu Creative’s ‘The Unfiltered History Tour’ for Vice Media and Ogilvy’s ‘Shah Rukh Khan My Ad’ for Cadbury Celebarations.

While ‘The Unfiltered History Tour’ was an attempt to tell the stories of artefacts in the British Museum via the perspective of communities that they were stolen from, ‘Shah Rukh Khan My Ad’ gave many small businesses in the country an opportunity to have one of the biggest Bollywood stars, Shah Rukh Khan as their brand ambassador in an AI-generated, customised promotional campaign.

 

 

Glass: The Lion For Change Winner 

VMLY&R Mumbai won a Bronze in Glass Lions for its ‘Adeli’ campaign – an initiative by Unipads that put menstruating women in kitchens – something that is considered taboo in several parts of the country. 

 

Unipads launched a limited pop-up restaurant with the name Adeli and collaborated with women chefs, helpers, and servers going through their menstruation days to run it. The brand then invited influential community members, change-makers, activists, and other prominent names to dine at Adeli and become a part of the change. Unipads also invited hotels, restaurant chains, schools, and temples to become a part of the movement by committing to support women having their periods. 

There were two Indian shortlists in the category. 

Film Lions Winners

Out of eight shortlists in the category, three wins came for India in Film Lions. 

FCB India + FCB Chicago + Kinnect won one silver (online & viral film)  and one bronze (breakthrough on a budget) for ‘Chatpat’, a 10-year-old brand ambassador and influencer for SOS Children’s Villages India who is not only sharing his ‘gyan’ on social media but also collecting funds for the NGO by several brand collaborations. 

DDB Mudra won a bronze (media/entertainment) for its ‘Machine Gun Mouth’ campaign. A work for Battlegrounds Mobile India, the ad promoted the child-lock feature of the app via which the game can be locked after three hours of the play. The sound of the game was recreated using beatboxing. The campaign was produced by Early Man Films. 

 

Sustainable Development Goals Lions Winners 

Two wins came out of six shortlists in the category – a Grand Prix for Leo Burnett and a Silver for VMLY&R Commerce. 

Leo Burnett won the Grand Prix in Good Health & Well-Being subcategory for P&G’s ‘The Missing Chapter’. The campaign, a part of the brand’s #KeepGirlsInSchool initiative illustrated how lack of period education leads to a girl missing school, and this situation is exacerbated by the absence of timely period education in Indian textbooks. 

 

VMLY&R Commerce won the silver for Responsible Consumption & Production sub-category for Unilever’s ‘’Smart Fill’. 

 

Under the initiative, Unilever installed refill stations at select retail outlets across the country wherein people could refill any plastic container with required Unilever products to control plastic wastage and allow the consumers to get only enough products as required. The idea was based on the core thought of reusing and recycling of containers, a common practice in most Indian homes.

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