Cannes Lions 2019: India registers 8% increase with 1053 entries this year
India singled out at this year’s Cannes Lions International Festival of Creativity with high volume of entries across categories like Media, Outdoor, Direct and PR
The Cannes Lions International Festival of Creativity has announced that a total of 30,953 entries from 89 countries will compete to become the global benchmark for excellence in creativity and effectiveness for the year ahead. Of these, 1053 entries are from India alone, indicating an 8 per cent increase in the number of entries since last year. The highest number of entries from India were entered in the categories of Media (87), Outdoor (82), Brand Experience and Activation (82), PR (78), Direct (73) and Industry Craft (74). India had 979 entries last year, though non-participation of the Publicis Groupe would be a factor for the lower number.
This year, two new categories were also announced for the first – the Creative Strategy Lions and Entertainment Lions for Sport, which saw 848 and 702 submissions respectively. India has submitted 19 entries in the Entertainment Lions for Sport and 39 entries in the Creative Strategy category. The Entertainment Track – which also includes the Entertainment Lions and Entertainment Lions for Music – saw 11 per cent growth year-on-year in entries across the three categories.
Philip Thomas, Chairman of Cannes Lions, said: “The changes we made to the Awards structure in 2018 resulted in a refocus of the Lions. The industry is concentrating on the absolute quality of their entries, allowing everyone in the marketing and advertising community, and particularly brands, to benchmark their output against the world’s very best. In 2019 we’re excited to see the entries into the Lion Awards reflect the absolute highest quality of creative work across the 27 distinctive disciplines."
The Creative Effectiveness Lions, the only global benchmark of the measurable impact of creativity, continues to see entries increase - up 34 per cent in 2019 - highlighting the creative bravery of today’s brands and creative teams. India has submitted 22 entries in this category. Simon Cook, Managing Director of Cannes Lions, said, “The continued rise of entries in the Creative Effectiveness Lions indicates the importance of benchmarking the value of creativity in the boardroom, for clients and agencies. Creative Effectiveness isn’t only focused on business growth, but how Lions-winning work can positively impact culture and define brand purpose in the long term.”
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