A Night to Remember for Ogilvy India - A Grand Prix; Lion of St Mark for Pandey Brothers
FCB India won gold in Glass Lions for Sindoor Khela. Cheil India bagged a silver while BDDO fetched a bronze in Glass Lions.
The week at the French Riviera ended with a bang on Friday night for India. India bagged a Grand Prix, and a gold, silver and bronze in Glass Lions. The total metal tally at the end of the week long celebration of the best of advertising stands at 21.
The metal tally aside, Friday night was a remarkable night for India and Ogilvy. India’s veteran ad-men Piyush and Prasoon Pandey were honoured with the Lion of St Mark for their outstanding contributions to the industry.
Ogilvy India’s award-winning campaign Savlon Health Hands Chalk Sticks wins the Grand Prix in the Creative Effectiveness category on the final awards night at the 65 Cannes Lions International Festival of Creativity. It is the first time that India has bagged two Grand Prix awards in a year. Accepting the award, Kainaz Karmakar and Harshad Rajadhyaksha, said, “This is the kind of win that makes you forget all the words you know since childhood but we have managed to hold on to a few. This award belongs to the bravery of our ITC Savlon client and our Team Savlon back in the Ogilvy office. Mahesh Ambaliya, the originator of the idea, we salute you. Humbled to be on the stage on the same night as Piyush Pandey and Prasoon Pandey. This can only be God at work.”
India sets a record in Glass Lions winning gold, silver, and bronze for three different campaigns. FCB India’s Sindoor Khela - No Conditions Apply which has already won a gold and two bronze Lions this year wins a Gold in the Glass Lions category.
On the occasion of winning the prestigious Glass Lion Rohit Ohri, Group Chairman & CEO, FCB India said, “With this Glass Lion win FCB's campaign for TOI is now one of the most awarded Indian campaigns globally. This Glass Lion is a testimony to our deep belief that Behaviour Change lies at the very foundation of advertising effectiveness. Through this campaign we changed a 400 year old tradition of discrimination into a new tradition of sisterhood.”
Cheil Worldwide India’s Samsung Technical School - Seema Nagar campaign for Samsung India bags a silver in the category. “I am very proud of our wins at Cannes Lions 2018. Both wins, a Silver Glass Lion for Samsung Technical School – Seema Nagar campaign and Bronze Innovation Lion for Good Vibes Project are a testament of the great and impactful work we are doing for our clients and society as a whole. Winning for real work has made it even more rewarding.We are honoured with the global recognition and will make sure we continue to create more work that embraces our company’s philosophy of creativity inspired by technology. Looking forward to many more awards in the coming months,” said Sagar Mahabaleshwarkar, CCO, Cheil WW India on winning a Glass and Innovation Lion.
BBDO India’s #StandByToughMoms for AllOut wins bronze in Glass Lions. “We are super thrilled that All Out #StandByToughMoms has won a Glass Lion,” gushed Josy Paul, chairman BBDO India. “This means the world to us at SCJ and BBDO India. It’s the Lion for Change and we thank the jury for recognising our work. Thank you for valuing the transformational quality of the idea as it challenges cultural and social structures to give mothers more power and freedom to discipline and protect their children for the future. And in the process building greater emotional equity and trust for the brand. This is our 4th Glass Lion in four years at BBDO India, and we are encouraged and super charged to build on this foundation,” he added.
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