Cannes-2010

With zero shortlists in Titanium & Integrated and Film Craft Lions, India’s last fighting category was Film Lions, and Ogilvy & Mather India has won a Silver Lion Campaign for Breakthrough. With this, the final metal tally for India is 17 Lions. Last year, Indian agencies had won a total of 25 Lions.

Noor Fathima Warsia 28-June-2010

In a sense, it was yet another Cannes Lions that I am glad I did not miss. The Cannes Lions International Advertising Festival has operated like Madonna, reinventing itself every year for the last 57 years. And it had a surprise for everyone in store too, when for the 58th year, the organisers are changing the name of the festival. Every year, there is someone new to talk to and new things to learn – I wonder, when does the learning stop and boredom begins. Hasn’t happened in my case yet, though I was warned five years back that it would happen.

Noor Fathima Warsia 28-June-2010

Cannes Lions International Advertising Festival 2010 saw P&G’s CEO and President, Bob McDonald, talk on the new growth drivers at P&G, where the shift is to touch and improve a billion more lives in the year ahead. McDonald also informed that technology was at the centre of everything for the company – whether it was moving away from bench laboratory prototyping to staff promotions.

Noor Fathima Warsia 28-June-2010

With zero shortlists in Titanium & Integrated and Film Craft Lions, India’s last fighting category was Film Lions, and Ogilvy & Mather India has won a Silver Lion Campaign for Breakthrough. With this, the final metal tally for India is 17 Lions. Last year, Indian agencies had won a total of 25 Lions.

Noor Fathima Warsia 27-June-2010

Film Craft Lions was introduced this year in order to honour craft of the filmmaking process – the direction, copywriting or editing, or the skilful use of music or sound design. India had sent 29 pieces of work in the debut year of the category, however, none has made it to the shortlist.

Noor Fathima Warsia 26-June-2010

The Cannes Lions International Advertising Festival has announced the shortlists for the Titanium & Integrated Lions. In what would prove to be an extremely disappointing development for India, no Indian entry has made it to the shortlist. Indian agencies had sent four pieces of work this year in comparison to the 11 sent last year. The only other category where India did not manage even a shortlist so far was Cyber Lions.

Noor Fathima Warsia 26-June-2010

The big guns were on show on the penultimate day in Cannes. When you have names like David Droga, Chuck Porter, Sir Martin Sorrell, Tim Mellors, Yoko Ono, Jon Wilkins, Bob McDonald ( CEO of P&G ), the new CMO of Unilever (Keith Weed), and James Hilton from AKQA, among others, the expectations are naturally sky high. Though I was thoroughly exhausted by the end of the day, I must admit it was day well spent, writes Pratap Bose, COO, Mudra Group and CEO, Mudra Max, in his blog exclusively for exchange4media.

Pratap Bose 26-June-2010

Creative geniuses Chuck Porter, Chief Strategist, MDC Partners and Co-Chairman, Crispin Porter + Bogusky; David Droga, Founder, Creative Chairman, Droga5; and Miles S Nadal, Chairman, CEO, MDC Partners talked about their experiences of being entrepreneurs and what it needed to start one’s own agency in the session titled ‘How to Build an Agency from Scratch’. Nadal also had a special offer for wannabe entrepreneurs.

Dhaleta Surender Kumar 26-June-2010

Cannes Lions International Advertising Festival 2010 may have had its share of weak sessions this year, but the Cannes Debate has been one of the best so far, and clearly one of the best sessions of the festival. The conversations between Sir Martin Sorrell, CEO, WPP, and Keith Weed, CMO, Unilever, discussed many concerns of the industry. The best part was the tough questions, coupled with candid answers.

Noor Fathima Warsia 26-June-2010

After over a year of conversations, Mediabrands has finally announced its digital plans in India. Making the announcement, Michael Roth, Chairman and CEO, Interpublic Group said, “This is exciting for us since India is one of our key markets from an IPG perspective. This adds to our presence in the market, and more importantly marks our digital plans in India. This reinforces our commitment in India.”

Noor Fathima Warsia 25-June-2010

Of the 58 entries sent from India in Films Lions, only five have made it to the shortlist. Ogilvy & Mather has two for Breakthrough Trust, titled ‘Software Engineer’ and ‘Bus Driver’ making one broad entry. Ogilvy has one more standalone entry for Fevicol, titled ‘Moustache’. Creativeland Asia has two pieces of work ‘Tummy’ and ‘Waterhose’, making one broad entry, for Parle Agro.

Noor Fathima Warsia 25-June-2010

The Integrated shortlist is not out yet, but the conversations all around have been on Aman ki Asha. The work done by TapRoot for The Times of India was received extremely well at a session, but has so far not picked anything in any of the categories. Integrated Lions is where Camp India’s hopes are pinned now.

Noor Fathima Warsia 25-June-2010

Last time, I wasn’t sure why birds of the same feather flocked together, that is, why Indians here in Cannes were sticking together? May be, I’ve found the answer. In an alien land, particularly when you don’t know the language the local people speak, you are more or less playing dumb-charade with them. And when you see some Indian faces, you are drawn towards them, writes Dhaleta Surender Kumar.

Dhaleta Surender Kumar 25-June-2010

The one thing I have learnt this year at Cannes is that whatever one does, one has to be able to be able execute a unique idea on scale and engage consumers in large numbers if we want to have any chance of winning big. In India, generally speaking, we either deliver great reach but without a winning idea, or we create a great idea as a mere one off, writes Pratap Bose, COO, Mudra Group and CEO, Mudra Max, in his blog exclusively for exchange4media.

Pratap Bose 25-June-2010

Of the various trends seen at the Cannes Lions International Advertising Festival 2010, one of the prominent conversations was how well India’s youngest creative independents have done at the festival. From being Jury Member to speaking on the Cannes stage, which has been rare for India, to winning metals, agencies like TapRoot and Creativeland Asia have made a mark on the festival.

Noor Fathima Warsia 25-June-2010

“I would like to introduce a new compensation model that will serve both agencies and clients,” said Michael Roth, Chairman & CEO of Interpublic Group (IPG), during the session ‘What’s Next for Marketing?’ on Day Five of the Cannes Lions International Advertising Festival 2010. The other speaker in the session was Brian Perkins, Vice President, Corporate Affairs, Johnson & Johnson.

Dhaleta Surender Kumar 25-June-2010

Mediabrands is finally in India, and the route that it has taken is its digital asset Reprise. Reprise is the formalisation of an existing relation between Lodestar UM and Interactive Avenues. The two entities have been working together for the last 18 months. Some details changed, which includes a change in the 51:49 percentage shareholding pattern, Reprise is finally operative in India. But more importantly, Mediabrands is operative in India now.

Noor Fathima Warsia 25-June-2010

The fifth day of the Cannes Lions International Advertising Festival 2010 saw Marc Pritchard, Global Marketing and Brand Building Officer, P&G, address the audience on the challenge of shifting from marketing to serving consumers. exchange4media caught up with Pritchard and Sumeet Vohra, Marketing Director, P&G India, on various issues relating to agency relations, marketing and what it meant for clients to be at Cannes Lions.

Noor Fathima Warsia 25-June-2010

As my stay comes to a close, the feelings about the trip is a bit mixed. The exposure to some good advertising work and some interesting sessions, apart from exploring the French Riviera were the positives. The inconsistency of the festival quality and low levels of networking would probably be the negatives, writes Ashok Venkatramani, CEO, Media Content Communication Services, exclusively for exchange4media.

Ashok Venkatramani 24-June-2010

The most eagerly awaited session of the day was the Mark Zuckerberg session. He is the CEO of Facebook, and that is no small task. The queues outside the Palais had to be seen. Even the Grand audi, where the session was being simultaneously telecast, was packed. However, the session by itself was boring. He was too guarded, gave the usual answers, which revealed nothing. For a company that has 500 million users, surely the CEO should have been more upfront, writes Rahul Kishore.

Rahul Kishore 24-June-2010