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We have cut down our ad budget from Rs 100 cr to Rs 50 cr: Alok Bharadwaj, Canon India

13-June-2009
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We have cut down our ad budget from Rs 100 cr to Rs 50 cr: Alok Bharadwaj, Canon India

Advertising was hit by recession badly. We have cut down our advertising budget from Rs 100 crore last year to Rs 50 crore. We are not compromising on our below-the-line (BTL) activities, it remains the same as last year but our above-the-line (ATL) activities have been impacted. We have spent almost Rs 1 crore in the online medium; print and outdoor there is some activity but we have completely cut down television.

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