.jpg "IPL ad series- Part X: Will Tata Nexon’s ads drive value for the brand?")
IPL ad series- Part X: Will Tata Nexon’s ads drive value for the brand?
Britzo to invest 100 crore to catalyse rural digitisation: Pradipto Ganguly
India drops by two ranks on World Press Freedom Index
IPL Ad Series- Part IX: Does MakeMyTrip’s ad campaign cut it?
Live.Me to begin broadcasting shows in May
With a sporty look and deep knowledge of the entire value chain of coffee business, Café Coffee Day has positioned its retail outlets as meeting ground for people ‘young at heart’. Kamal Manchandani, Regional Director, talks about the business in ‘Brand Speak’.
Co-founder and CEO of Britzo launched IVVO smartphone under the ‘Make in India’ program
.jpg "We plan to double our growth between now and the end of next year: Co-founder, Treebo")
Sidharth Gupta, Co-founder, Treebo talks about their outdoor campaign ‘Perfect stay or don’t pay’, what prompted this bold advertising move, its targeting, and the metrics that the brand utilizes to measure the efficacy of such a campaign
Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale
Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity
The Chinese live video chat app Live.Me debuted in India in April 2017 in direct competition with Facebook, Twitter, Musica.ly, YouTube, and others
This year, the jury has received more than 650 entries from more than 75 agencies across South India in various categories including print, film, radio, OOH, digital and cyber
The announcement regarding this was made on Twitter by Sukumar Ranganathan, Editor-in-Chief, Hindustan Times, and Shekhar Gupta, Founder, The Print