Top Story

e4m_logo.png

Home >> BrandSpeak >> Article

Our brand mantra is to be the best airline with great services: Anish Srikrishna, SpiceJet

22-April-2010
Font Size   16
Our brand mantra is to be the best airline with great services: Anish Srikrishna, SpiceJet

“Our brand mantra is to be the best airline with great services, always conscious of the needs of our customers. This philosophy is reflected in the bouquet of services that we offer in addition to affordable pricing. Our new tagline – ‘Get more when you fly’ – very effectively highlights our service objective. Our goal is to induce top of mind recall and ensure that our brand communications underline differentiators beyond just the price-points,” asserts Anish Srikrishna, Senior VP – Marketing, SpiceJet Ltd. More

Tags

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

In an exclusive data shared with e4m, Pan Masala/Zarda/Gutkha had the highest jump of 185 per cent in terms of ad volumes in the first 14 matches

Bose, who has a career spanning over two decades, was DNA’s Editor-in-Chief. He has previously been associated with the India Today Group

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compe...