Top Story

e4m_logo.png

Home >> BrandSpeak >> Article

“We invented express services in India and we have evolved with it’: Ramesh Natrajan, Head – Marketing, DHL

06-February-2004
Font Size   16
“We invented express services in India and we have evolved with it’: Ramesh Natrajan, Head – Marketing, DHL

DHL is the first name to express services in India. Since then, the organisation has grown and with this progression, its positioning and communication too have undergone changed. Responding to the market requirements Ramesh Natrajan, Head, Marketing, DHL elucidates on the express services industry and DHL’s place in this industry.

Natrajan remarks, “The express services industry has changed with the change in the economy on the whole. Markets needs have evolved and in this evolution two factors affect us directly. One, globally changing concept of time and second the increased trade and the Indian economy opening up to it.”

Tags

Sidharth Gupta, Co-founder, Treebo talks about their outdoor campaign ‘Perfect stay or don’t pay’, what prompted this bold advertising move, its targeting, and the metrics that the brand utilizes to measure the efficacy of such a campaign

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

The announcement regarding this was made on Twitter by Sukumar Ranganathan, Editor-in-Chief, Hindustan Times, and Shekhar Gupta, Founder, The Print

The website promises to bring fast, reliable, insight-rich analysis in times when the readers are flooded with ‘breaking news’, and great conversations among an elite community of opinion leaders

The network has based its claim on Broadcast Audience Research Council (BARC) all India data (U+R) from April 2017 to March 2017 (full year average)