Brandspeak
Hartwin Feddersen  , Director Marketing, Adidas India Marketing Pvt Ltd

India is a very important market for us with huge potential and we expect it to become an Asian powerhouse. In fact, last year, we were 11th or 12th among Adidas’ global business, this year, we are No. 6. We expect to be in fourth place by the end of next year.

exchange4media Staff Mar 9, 2007 12:00 AM

We expect adidas India to become an Asian powerhouse soon: Hartwin Feddersen, Director Marketing

Hartwin Feddersen, Director-Marketing, sees adidas India being in fourth place in Asia by the end of next year. Explaining the positioning and premium pricing of adidas products, Hartwin says that adidas believes that what the consumer really wants is an authentic, stylish and innovative sports brand.

exchange4media Staff Dec 27, 2006 9:05 AM

Sangeeta Talwar  , Executive Director-Marketing, Tata Tea Ltd

<p align=justify>The challenge facing the tea industry is how do we make tea a relevant beverage for the rapidly going-out-of-home segment. Tea as a beverage continues to dominate the in-home consumption, with a penetration of nearly 90 per cent. However, due to lifestyle changes more and more people are spending time out of home and tea is not exactly seen as a beverage on the move. This is the main area that we want to address by developing both superior formats and value.

exchange4media Staff Dec 21, 2006 12:00 AM

“The challenge is to make tea a relevant beverage for the out-of-home segment”

Sangeeta Talwar, Executive Director-Marketing, who heads the branded business of Tata Tea, says that due to lifestyle changes more and more people are spending time out of home and tea is not exactly seen as a beverage on the move. This is the main area that Tata Tea wants to address by developing superior formats and value.

exchange4media Staff Nov 22, 2006 8:38 AM

Lloyd Mathias  , Marketing Director, Motorola India

<p align=justify>Our global vision is ‘seamless mobility’. Eventually, the mobile handset will be an all emcompassing device – you will be able to pay your bills, unlock your car, your home, buy tickets, and even use your mobile phone as a personal ID. It is going to be an integral part of people’s lives. The more you personalise mobile phones and provide consumers with additional options, the more consumers value it.

exchange4media Staff Nov 20, 2006 12:00 AM

“Motorola’s global vision is to bring seamless mobility to handsets”

Lloyd Mathias, Marketing Director, Motorola India, says eventually the mobile handset will be an all-emcompassing device: it will help to pay bills, unlock the car and home, buy tickets and even serve as a personal ID. In India, the three most important marketing activities are to build an Indian face to the brand, reinforce the cool technology and have a strong retail presence.

exchange4media Staff Oct 24, 2006 6:44 AM

Anisha Motwani  , Director, Marketing, General Motors India

<p align=justify>In addition to clutter breaking creatives, media is the key to driving marketing efficiencies. With escalating media cost, growing fragmentation and increasing noise levels in the media, the communication challenge is to break the media clutter to reach the consumer effectively. We constantly focus on maximising ROI through cost efficient touch points.

exchange4media Staff Oct 18, 2006 12:00 AM

Atul Gupta  , AVP, Sales & Marketing, Yamaha Motor India

<p align=justify>India is a key market for Yamaha. From a manufacturing and production perspective, the cost efficiencies available in India is extremely competitive when compared with other markets. Keeping this in mind, we will be launching at least one new model every year for young urban customers and provide them with a true Yamaha riding experience. The products will be at least three years ahead of competition in terms of styling, performance and features. We aim to triple our market share by 2010

exchange4media Staff Sep 15, 2006 12:00 AM

“Yamaha will launch at least one new model every year for young customers”

Atul Gupta, AVP, Sales & Marketing, Yamaha Motor India, says Gladiator was the first product in a series of exciting new launches for the youth. The bike major aims to create a new biking lifestyle that will make Yamaha a cool brand among youngsters in India.

exchange4media Staff Aug 14, 2006 8:27 AM

Mayank Pareek  , Head of Marketing, Maruti Udyog Ltd

<p align=justify>We have constantly upgraded our approach. From a production driven organisation, we have become a marketing driven company. Also, our focus is on customers. Customer is the god. We believe in customer services. Secondly, for any brand, we have always identified a target market and categorising a particular brand has always helped. We offer good after-sales service and maintain feedbacks. Also, we stress on rural marketing as 50 per cent of the potential car market is in rural India.

exchange4media Staff Aug 10, 2006 12:00 AM

"From being production driven, Maruti has become a marketing driven company"

Mayank Pareek, Head of Marketing, Maruti Udyog, says the company's focus is on customers and customer services. Secondly, MUL has always identified a target market and categorized a particular brand has always helped. Maruti's stress on rural marketing has also helped the country's largest automaker maintain its leadership position, he says.

exchange4media Staff Jul 4, 2006 8:58 AM

Arvind Saxena  , VP, Marketing & Sales, Hyundai Motor India

<p align=justify>“We began with the ‘tall boy’ image for the Santro. We used SRK very well. He gave good awareness to the company and to Santro. Today, the Santro is increasingly being considered as a first-timer car. Earlier, people were buying the Maruti 800 as their first car. Today, 35-40 per cent people are buying the Santro as their first car. Not just that, more and more people are upgrading to the Santro.”

exchange4media Staff Jun 28, 2006 12:00 AM

Mayank Pareek  , Head of Marketing, Maruti Udyog Ltd

<p align=justify>We have constantly upgraded our approach. From a production driven organisation, we have become a marketing driven company. Also, our focus is on customers. Customer is the god. We believe in customer services. Secondly, for any brand, we have always identified a target market and categorising a particular brand has always helped. We offer good after-sales service and maintain feedbacks. Also, we stress on rural marketing as 50 per cent of the potential car market is in rural India.

exchange4media Staff Jun 28, 2006 12:00 AM

“The brand positioning of Hyundai cars is that they are latest in technology and styling”

Arvind Saxena, VP, Marketing & Sales, Hyundai Motor India, talks about the how the Hyundai car brand was built in India, the positioning strategy, and the value for money proposition. Saxena takes us through on how Hyundai has grown to be the No. 2 automaker in India and the No. 1 exporter on its sheer brand strength.

exchange4media Staff Jun 19, 2006 7:10 AM

Saurabh Varma  , Vice President, Cinema Marketing & Promotions, PVR Limited

<p align=justify>“The uneven state laws are one of the major challenges. State laws differ from state to state. Secondly, as I said, every area has its own requirement, unique requirement so you need to understand that and adapt to that. You can’t actually run your own story and expect people to come and watch the film so that is a biggest challenge.”

exchange4media Staff Jun 9, 2006 12:00 AM

“A multiplex has to be classy. The mantra is experiential marketing”

Saurabh Varma, VP, Cinema Marketing, PVR Ltd, says the brand stands for two things -- the facility that it provides, which anybody can match, and the service standard and experiential marketing. The difference in terms of service quality and the passion behind it is the key to PVR’s strategy.

exchange4media Staff May 31, 2006 7:55 AM

Vikram Bakshi  , JV Partner & Managing Director, McDonald’s India

<p align=justify>“The need for introducing the new logo is that it is our way of celebrating 10 years of leadership of the company. Our success is due to the true Indianisation of McDonald’s. It clearly signifies the shift that has been made for the Indian consumers. The new logo has the well-known double arch stylised as a marigold garland with the Indian flag at the top. It shows the spirit of Indianisation and celebrating 10 years of leadership.”

exchange4media Staff May 26, 2006 12:00 AM

“Our success is due to the true Indianisation of McDonald’s”

As McDonald’s celebrates ten years of its operations in India, Vikram Bakshi, JV Partner & Managing Director, McDonald’s India, says that the journey wasn’t easy at all. It was a challenge understanding the Indian consumer and his needs.

exchange4media Staff Apr 29, 2006 7:22 AM

Sanjeev Agrawal  , President– Marketing, Pantaloon Retail India Ltd

We are constantly on the lookout for finding new ways and means to improve the current state of affairs. Thus, innovation is a very important aspect of our working strategy. The other very important philosophy is that of Indianness. All our concepts and formats as well as the way we go about things are very Indian. The way Big Bazaar is designed and the way the whole concept has developed reflects a sense of Indianness.

exchange4media Staff Apr 24, 2006 12:00 AM

“Innovation and Indianness are very important to Pantaloon Retail’s philosophy”

The way Big Bazaar is designed reflects a sense of Indianness. The focus is on providing very high value for money to customers by providing exciting offers throughout the year, explains Sanjeev Agrawal, President-Marketing, Pantaloon Retail India.

exchange4media Staff Feb 27, 2006 7:18 AM