Brandspeak
<b>Devapriya Khanna</b>  , Director, Marketing, Carlsberg India

“‘Every bottle counts’ is what Carlsberg believes in and that is what I personally tell my team. We have to have that kind of passion for our brands because every bottle that we sell leads to increase in our market share, profitability and mind share. In next five years, we should be amongst the top players for sure and enjoying a healthy market share.”

exchange4media Staff Feb 21, 2011 12:00 AM

Carlsberg – raising the pint to premiums

&ldquo;&lsquo;Every bottle counts&rsquo; is what Carlsberg believes in and that is what I personally tell my team. In the next five years, we should be amongst the top players for sure and enjoy a healthy market share,&rdquo; says Devapriya Khanna, Director, Marketing, Carlsberg India.

exchange4media Staff Feb 5, 2011 7:31 AM

<b>Abraham Alapatt</b>  , Head - Brand, Future Generali

“If you want people to notice what you say, it has to be done slightly on the edge. Our whole perspective, is not that he is ruined or he is destroyed; it’s a mental trauma and not physical. I think we have been sensitive to that and I think we are talking to a much more mature and media savvy audience, than we were 5 years back. The fact that it is edgy implies the fact that people are noticing it. In fact, we are getting calls at our call center asking about the life ‘Insurance Week’, we have never got that kind of a response for our campaigns.”

exchange4media Staff Feb 3, 2011 12:00 AM

<b>Harkirat Singh</b>  , MD, Woodland India

“We have always been an outdoor brand and very much in tune with nature. Whatever we do, it will never be against the environment but rather in consonance with it...Woodland plans to leverage this association more strongly to further strengthen the brand by changing over its entire range of shoes and apparel to quality eco-friendly products — made with materials and chemicals that don’t harm the nature; by making the manufacturing process less harmful to the environment...The intent is to make eco-friendliness the brand recall.”

exchange4media Staff Jan 22, 2011 12:00 AM

<b>Nageswara Rao</b>  , MD and CEO, IDBI Federal Life Insurance

“Life Insurance is a long term business and thus long term sustainable profitability is the key. The industry is already very competitive with 23 players and in the new challenging scenario; I would expect consolidation and productivity being far more important than break-neck growth. In the coming years, companies that can strike the balance between creating value for the customers and the shareholder capital will sustain and achieve the break even mark.”

exchange4media Staff Nov 29, 2010 12:00 AM

‘Life insurance is a long term business and thus long term sustainable profitability is the key’

&ldquo;Life insurance is a long term business and thus long term sustainable profitability is the key. The industry is already very competitive with 23 players... In the coming years, companies that can strike a the balance between creating value for customers and the shareholder capital will sustain and achieve the breakeven mark,&rdquo; says Nageswara Rao, MD and CEO, IDBI Federal Life Insurance.

exchange4media Staff Nov 22, 2010 7:38 AM

<b>Sanjay Tripathi</b>  , Marketing Director, Harley-Davidson India

“The motorcycle market in India is like no other with millions of young riders craving relevant global experiences, and with vast highways and variations in terrain, the potential for leisure riding is endless. Whether one looks to the north to ride into the mountain ranges, south on the endless coastal roads, to the west in to the deserts or even East through the greenery – we have a bike for every terrain.”

exchange4media Staff Nov 17, 2010 12:00 AM

<b>Ravdeep Singh</b>  , CEO, Planet Sports

We are more ‘sitting at home’ people than ‘actively pursuing a sport’ type. We are a community that likes to watch sport, rather than play it. However, market associated with whatever can be used as a ‘lifestyle’ product is large.

exchange4media Staff Oct 27, 2010 12:00 AM

<b>Muriel Bachelier</b>  , International Marketing and Communications Director, Mazars

India is the fastest growing market within the group and we are investing a lot in India. We want to establish ourselves as firmly in our core areas of strength in our chosen markets and industries. We are also looking at India as a centre for excellence. In the near terms, we are also looking at developing our consulting offerings further and also in establishing a core group that focuses on project financing and public private partnerships.

exchange4media Staff Oct 11, 2010 12:00 AM

<b>Chandramohan Mehra</b>  , Vice President and Head, Brand and Corporate Communications,SBI Life Insurance Co. Ltd

“The competitive advantage emanating from the trust and strength of the brand insulates brands like SBI Life from a slow down. On the contrary, customers find greater comfort and reliability with such brands... Primarily due to leveraging of SBI’ strong brand equity, our branding initiatives have the best capital-efficiency in the industry. The ratio of our awareness scores v/s advertising investment; and business performance v/s ad spends- is the best, not only in the life insurance and but also perhaps in entire financial services industry.”

exchange4media Staff Sep 16, 2010 12:00 AM

<b>Sugato Banerji</b>  , Chief Marketing Officer DTH, Bharti Airtel Limited

<p align=justify>Sugato Banerji Profile: Mr. Sugato Banerji, Chief Marketing Officer of DTH at Bharti Airtel Limited, holds the pivotal position of setting the strategic direction, marketing positioning and customer relationships of its DTH Services. He comes with 20 years of experience in sales, advertising and marketing across several product categories. Previously, he held the position of Director, Debit, Prepaid and Money Transfer and Business Development, South Asia at Visa’ prior to that he worked in Standard Chartered Bank.<br><br> <p align=justify>Airtel digital TV – the DTH service from Bharti Airtel – is one of the leading national level DTH service in the country which offers its customers MPEG 4 with DVBS 2 – currently the most advanced digital broadcasting technologies available in the world after HD broadcasting.

exchange4media Staff Sep 3, 2010 12:00 AM

<b>Hina Nagarajan</b>  , Country Manager, Mary Kay Cosmetics

<p align=justify>Our marketing strategy is all about understanding Indian consumer needs and offering them the best value for their money. We will expand our product lines based on this in the future. We also periodically launch exciting campaigns to connect with our consumers… The consumers also interact with our brand through some innovative and exciting tools like the Mary Kay Kissologist and the Mary Kay Virtual Makeover on our website… So, a good mix of below the line initiatives and word of mouth is what we focus on. This is further enhanced with some advertising and PR.

exchange4media Staff Aug 9, 2010 12:00 AM

A good mix of BTL initiatives & word of mouth is what we focus on: Hina Nagarajan, Mary Kay Cosmetics

“Our marketing strategy is all about understanding Indian consumer needs and offering them the best value for their money. We will expand our product lines based on this in the future. We also periodically launch exciting campaigns to connect with our consumers. So, a good mix of below the line initiatives and word of mouth is what we focus on. This is further enhanced with some advertising and PR,” says Hina Nagarajan, Country Manager, Mary Kay Cosmetics.

exchange4media Staff Jul 15, 2010 8:35 AM

<b>Antony Jacob</b>  , CEO, Apollo Munich Health Insurance

<p align=justify>Our approach to health insurance lies in our positioning -‘Let’s Uncomplicate’. It is our belief and our journey. Health insurance is not yet seen as the ideal vehicle to finance healthcare expenditure. We want to showcase Apollo Munich as a straight-forward, user-friendly and hassle-free health insurance company that will consistently tackle the general concerns faced by people when it comes to healthcare and health insurance.

exchange4media Staff Jul 14, 2010 12:00 AM

‘Health insurance is not yet seen as the ideal vehicle to finance healthcare expenditure’

“Our approach to health insurance lies in our positioning -‘Let’s Uncomplicate’. It is our belief and our journey. Health insurance is not yet seen as the ideal vehicle to finance healthcare expenditure. We want to showcase Apollo Munich as a straight-forward, user-friendly and hassle-free health insurance company that will consistently tackle the general concerns faced by people when it comes to healthcare and health insurance,” says Antony Jacob, CEO, Apollo Munich Health Insurance.

exchange4media Staff Jun 29, 2010 8:54 AM

<b>Yogesh Bellani</b>  , Business Head, Del Monte Foods Business, FieldFresh Foods Pvt Ltd

<p align=justify>Brand Del Monte has 118 years of heritage and is a globally renowned food and beverage brand. Del Monte is synonymous with taste and quality. Being devoted to consumer needs, we create products that are in accordance with consumer taste and preferences. To differentiate ourselves from the competitors, we make sure that we offer innovative products and a ‘never before’ product experience in each of the four product categories that we operate in.

exchange4media Staff Jun 28, 2010 12:00 AM

We make sure that we offer a 'never before' product experience'

“Brand Del Monte has 118 years of heritage and is a globally renowned food and beverage brand. We create products that are in accordance with consumer taste and preferences. To differentiate ourselves from the competitors, we make sure that we offer innovative products and a 'never before' product experience in each of the four product categories that we operate in,” says Yogesh Bellani, Business Head, Del Monte Foods Business, FieldFresh Foods Pvt Ltd.

exchange4media Staff May 26, 2010 9:31 AM

<b>Anish Srikrishna</b>  , Senior VP - Marketing, SpiceJet Ltd

<p align=justify>Our brand mantra is to be the best airline with great services, always conscious of the needs of our customers. This philosophy is reflected in the bouquet of services that we offer in addition to affordable pricing. Our new tagline – ‘Get more when you fly’ – very effectively highlights our service objective. Our goal is to induce top of mind recall and ensure that our brand communications underline differentiators beyond just the price-points.

exchange4media Staff May 25, 2010 12:00 AM

Our brand mantra is to be the best airline with great services: Anish Srikrishna, SpiceJet

“Our brand mantra is to be the best airline with great services, always conscious of the needs of our customers. This philosophy is reflected in the bouquet of services that we offer in addition to affordable pricing. Our new tagline – ‘Get more when you fly’ – very effectively highlights our service objective. Our goal is to induce top of mind recall and ensure that our brand communications underline differentiators beyond just the price-points,” asserts Anish Srikrishna, Senior VP – Marketing, SpiceJet Ltd.

exchange4media Staff Apr 22, 2010 8:37 AM

<b>Deepak Jalan</b>  , Managing Director, Linc Pen & Plastics Ltd

In an industry characterised by a low level of differentiation, it is imperative that the major players strive to create perceptual brand differentiation among the potential target group. To create a higher involvement among the consumers while purchasing a pen, it is essential for pen companies to advertise the PODs (USP) of the product and the brand overall.

exchange4media Staff Apr 19, 2010 12:00 AM