Brandspeak
‘Every brand must communicate what it stands for’

“We have seen very strong support and trends for social branding, participative advertising and digital innovations,” says Dharini Mishra, Suzlon Group

exchange4media Staff Jan 21, 2012 7:50 AM

<b>Harish Moolchandani</b>, MD & CEO, Beam India & ISC

We are operating at the premium level of the market, while Teacher’s Highland Cream is actually at the top end of the pecking order. We are playing up the inspirational value. We believe in offering the best and not necessarily at the least price, and that has been our effort; we have been very true to our quality. The consistent quality in the spirits, especially the Scotch, is the key to our success. Yes, Teacher’s has had its share of challenges, but has never compromised on its quality.

exchange4media Staff Jan 16, 2012 12:00 AM

<b>Punit Agarwal</b>, CEO, Promart Retail India Pvt Ltd

If you look at examples from the world, it’s the Walmarts who call the shots for stock markets in those countries. If they can do it, we can do it as well. We can do wonders if we have patience and the confidence in us. Indian retail is contributing 22 per cent to the GDP, 6 per cent from the employment front. Retail is set to create more employment opportunities than any other. International brands are also looking forward to come into India, so it is the right time to be in this space.

exchange4media Staff Dec 28, 2011 12:00 AM

<b>Avijit Nanda</b>, President, TimesofMoney

The remittance market globally is driven by migration. Migration is broadly segregated into two types – one is that of knowledge workers and the other is the unskilled labour force. The key segment drivers are migration and skilled/ unskilled labour force demand globally. The migration story is pretty strong and India is a strong base for both these categories. Also, India is the largest receiver of remittances globally, with more than $55 billion coming in annually from Indians overseas.

exchange4media Staff Nov 28, 2011 12:00 AM

<b>Burzin M Daver</b>, CEO, Livewel Group and Saks Hair & Beauty

The hair and beauty market is quite fragmented in India with presence of unorganised players.

exchange4media Staff Nov 10, 2011 12:00 AM

Hair & beauty market is quite fragmented in India: Burzin M Daver, Saks

&nbsp;&ldquo;The hair and beauty market is quite fragmented in India with presence of unorganised players. Though there is no accurate data available, overall salon business is estimated to be around Rs 2,000-3,000 crore, out of which international brands have a very low share,&rdquo; remarks Burzin M Daver, CEO, Livewel Group and Saks Hair &amp; Beauty.

exchange4media Staff Oct 15, 2011 8:15 AM

<b>Karthi Marshan</b>, Executive Vice President & Head – Group Marketing, Kotak Mahindra Group

In the financial services category, trustworthiness is the price of entry. Expertise, knowledge and service are key augmented attributes people seek.

exchange4media Staff Oct 10, 2011 12:00 AM

‘Authenticity is an attribute that is becoming more critical for brands in all spaces’

&ldquo;In the financial services category, trustworthiness is the price of entry. Expertise, knowledge and service are key augmented attributes people seek. Trust came to us naturally by dint of the actions this firm took time and again&hellip; Expertise is an attribute people do associate with the Kotak brand,&rdquo; says Karthi Marshan, Executive Vice President &amp; Head &ndash; Group Marketing, Kotak Mahindra Group.

exchange4media Staff Sep 24, 2011 7:58 AM

<b>Shailendra Katyal</b>, Director - Marketing, Lenovo India

It is crucial for any technology product to be acknowledged as a brand that is relevant to the consumers

exchange4media Staff Sep 21, 2011 12:00 AM

'Increasing brand appeal is key focus area for Lenovo in FY12'

&ldquo;It is crucial for any technology product to be acknowledged as a brand that is relevant to the consumers. Further, to build a consumer brand it&rsquo;s important to be relevant to the youth market. One key target we are reaching out to is the youth who are the people with the &lsquo;DO&rsquo; mindset to achieve something,&rdquo; says Shailendra Katyal, Director - Marketing, Lenovo India.

exchange4media Staff Aug 13, 2011 8:29 AM

<b>Mayank Sharma</b>, General Manager, Luminarc, Arc International

Since India is an important market for us and it has huge potential for growth, we have increased the marketing budgets to over 50 per cent from last year. We have developed new marketing and advertising strategies to increase our presence in the market and are positive about the response to the same... Print medium works best for our brands as it has maximum reach amongst our target audience. We plan to allocate 65 per cent of our marketing budget to the same.

exchange4media Staff Aug 12, 2011 12:00 AM

Print medium works best for our brands: Mayank Sharma, Arc Intl

&ldquo;Since India is an important market for us, we have increased the marketing budgets to over 50 per cent from last year. We have developed new marketing and advertising strategies to increase our presence in the market and are positive about the response to the same,&rdquo; says Mayank Sharma, General Manager, Luminarc, Arc International.

exchange4media Staff Jul 30, 2011 8:40 AM

<b>V Krishnamurthy</b>, GM - Marketing, HSIL Ltd

Challenges are always there, not only because of competitors in the market, but also because the taste of consumers changes every day. So you need to understand this market phenomenon and be prepared to take this on. The objective of the rebranding was basically to relate it to the younger consumer without sacrificing the key values which our brand has in terms of reliability, trust and superior quality.

exchange4media Staff Jul 27, 2011 12:00 AM

‘We want to relate to younger consumers without sacrificing out key values’

&ldquo;Challenges are always there, not only because of competitors in the market, but also because the taste of consumers changes every day. So you need to understand this market phenomenon and be prepared to take this on,&rdquo; advises V Krishnamurthy, GM &ndash; Marketing, HSIL Ltd.

exchange4media Staff Jul 2, 2011 8:17 AM

<b>Shefali Chhachhi</b>, Director, Marketing, Max Bupa

Max and Bupa have developed products and service models, where we own our customers through their entire life-cycle and manage all their services and claims requests in-house. We also follow very transparent processes, ensuring that our customers are aware of what they are covered for and how they can avail of their health insurance benefits. This in turn has helped us in building trust in our customers and we hope to build on this and develop long term partnership with our customers.

exchange4media Staff Jun 30, 2011 12:00 AM

<b>K. Ramakrishnan</b>  , President, Marketing, Café Coffee Day

“Our biggest form of advertising is the café itself. As we keep saying, each of our 1070 stores is a marketing tool. By being present in all the high streets and the significant malls, the visibility we have is not easily measurable. While this may not account for advertising in the traditional sense of the word, it is surely one of the best ways to reach out to our prospects.”

exchange4media Staff May 18, 2011 12:00 AM

Our biggest form of advertising is the café itself: K Ramakrishnan

&ldquo;Our biggest form of advertising is the caf&eacute; itself. By being present in all the high streets and the significant malls, the visibility we have is not easily measurable&hellip; it is surely one of the best ways to reach out to our prospects,&rdquo; says K Ramakrishnan, President, Marketing, Caf&eacute; Coffee Day.

exchange4media Staff Apr 16, 2011 7:59 AM

<b>Rajesh Mehra</b>  , Director & Promoter, Jaquar

The company’s focus is very clearly set on globalisation. Jaquar aims to establish itself firmly in the world’s top markets, to be acclaimed as an international brand. Jaquar has its presence today from the United Kingdom and the Middle East to Africa and the Far East besides Asia. Its products have been very well received in international markets, where they have successfully competed with major international brands.

exchange4media Staff Apr 11, 2011 12:00 AM

Jaquar's focus is clearly set on globalisation: Rajesh Mehra

&ldquo;Jaquar aims to establish itself firmly in the world&rsquo;s top markets, to be acclaimed as an international brand. Its products have been very well received in international markets,&rdquo; points out Rajesh Mehra, Director &amp; Promoter, Jaquar.

exchange4media Staff Mar 26, 2011 7:45 AM

<b>Hemant Singh</b>  , Managing Director, Avon India

For 125 Years, Avon has worked towards improving the lives of women around the world. Avon pioneered the concept of the unique earning opportunity through revolutionary direct selling business model. This has resulted in financial independence and personal empowerment of women. Over the decades, ‘Avon Lady’ has created an identity for herself and for other women.

exchange4media Staff Mar 24, 2011 12:00 AM