Authors
Guest Column: Social media & storytelling - A great mix?blur=25

Storytelling on social media holds a great future only if companies understand the heart of their brand and tell it in a way that people appreciate it and further share, says Windchimes

Windchimes Communications Dec 6, 2013 5:26 PM

Guest Column: Social media & storytelling - A great mix?blur=25

Storytelling on social media holds a great future only if companies understand the heart of their brand and tell it in a way that people appreciate it and further share, says Windchimes

Windchimes Communications Dec 6, 2013 4:57 PM

Guest Column: Social media - are you doing it the right way??blur=25

Social media does not work without a plan. Brands need to design a content strategy that defines their vision & supports customers' needs, says Windchimes

Windchimes Communications Nov 18, 2013 8:51 AM

How 'fan'tastic is your brand on Facebook??blur=25

Marketers, who plan to invest in social media strategy, need to analyse the value of a fan, along with return on investment, says Windchimes Communications

Windchimes Communications Sep 23, 2013 7:50 AM

Guest Column: Content marketing – Brands need to gear up?blur=25

A proper plan, relationship building, long-term thinking and consistency can help a brand go long way with its content marketing, says Windchimes

Windchimes Communications Mar 21, 2013 8:09 PM

Guest Column: Stationery brands write next level of communication?blur=25

Brands such as ITC Classmate, Faber Castell, Staples, Post It are implementing social media strategies into branding & marketing effectively, says Windchimes

Windchimes Communications Feb 7, 2013 8:10 PM

Social powers FMCG brands?blur=25

The social journey of your FMCG brand should always begin with social listening, says Windchimes Communications

Windchimes Communications Jan 24, 2013 8:21 PM

Guest Column: Social leverages beauty industry?blur=25

The beauty industry has realised the advantages of social and is using it to market and engage new customers, says Windchimes

Windchimes Communications Jan 10, 2013 8:14 PM

Guest Column: Social media powers energy sector?blur=25

Being part of the Power & Energy sector, a company can leverage the prospects by pushing this utility sector to utilise social media, says Windchimes

Windchimes Communications Dec 13, 2012 7:43 PM

Guest Column: Trade fairs well on social?blur=25

Social media can help augment a favourable impression as a product/service of consumer choice in trade shows, says Windchimes

Windchimes Communications Dec 6, 2012 7:34 PM

Guest Column: The art of social performance?blur=25

Music, dance, theatre, films and the likes are taking to social media to expand fan base and deliver unparalleled experience, says Windchimes

Windchimes Communications Nov 20, 2012 6:33 PM

Guest Column: Thinking beyond marketing?blur=25

Social media can not only help marketing efforts but it also has the potential to boost business and sustain growth, says Windchimes

Windchimes Communications Nov 1, 2012 7:03 PM

Guest Column: 6Cs of social evolution?blur=25

Social media audience can be classified as crowd, connectors, customisers, commentators, creators & collectors, says Windchimes

Windchimes Communications Oct 11, 2012 8:46 PM

Guest Column:  LinkedIn’s Friday dressing?blur=25

The social networking forum for professionals has recently undergone a cosmetic facelift & it looks quite promising, says Windchimes

Windchimes Communications Oct 4, 2012 7:14 PM

Guest Column: Enrich classroom lessons with social?blur=25

Social media can be a boon for the education sector. Students can learn, share and collaborate better with social tools, says Windchimes

Windchimes Communications Aug 29, 2012 6:23 PM

Guest Column: Realtors rise through social media?blur=25

Real estate sector, largely a print devout, is expanding and exploring social media in an innovative way, says Windchimes

Windchimes Communications Aug 16, 2012 8:04 PM

Guest Column: Social media can bring education to life?blur=25

Social media can be a boon for the education sector; students can learn, share and collaborate better by availing social tools, says Windchimes

Windchimes Communications Jul 26, 2012 9:03 PM

What GM needs to learn from Dove and Ford?blur=25

GM’s withdrawal of ads from Facebook invoked quite a debate. Windchimes looks at brands that have made effective use of Facebook

Windchimes Communications Jul 18, 2012 8:36 PM

Guest Column: A social getaway?blur=25

The hospitality industry has realised the true potential of social media. Windchimes highlights some award-winning campaigns of recent times

Windchimes Communications Jun 29, 2012 8:40 PM

Sporting events bank on social media?blur=25

From information regarding athletes, game dates and merchandise sale to fan generated comments and content, social media provides it all, says Windchimes

Windchimes Communications Apr 26, 2012 8:18 AM