Good Relations (India) Pvt Ltd has bagged the Virgin Atlantic Airways account following a multi-agency pitch. This follows a revamp in Virgin’s creative and media accounts. O&M is the new agency handling Virgin’s creative business, while GroupM has been given the media mandate.
Malaysia Tourism Board, which has earlier successfully promoted golf and Formula 1 in the Indian market as part of its sports tourism initiatives, has now launched a new promotion to coincide with the upcoming Tri-nation cricket series involving India, West Indies and Australia.
Riding high on its expansion plans, Domino's Pizza is set to launch a major marketing drive to support its ‘Fun Meal For 4’, the newly introduced value for money combos for the family. Domino's, which has an annual marketing communication budget of Rs 20 crore, has earmarked a marketing spend of Rs 4 crore for this new promotion campaign.
Colours Multimedia Pvt Ltd, a newly formed publishing house of a Chandigarh-based group with interests in the education sector, has launched ‘Political & Business Daily’, a newspaper from Delhi. Former Financial Express Chandigarh hand, Parveen Modi, has been roped in as Editor of the 18-page broadsheet, which will focus on north India.
Rajat Sharma promoted India TV is taking new initiatives to beef up its content and talent pool. The channel has recently inducted Alok Tomar as Senior Editor, while Girish Juneja and Shibani Kapur have been taken as Senior Producers for two new programmes beginning May 8.
In order to focus on investment opportunities to develop Punjab as a media entertainment and film industry hub in the northern India the Punjab government, in association with International Punjabi Chamber for Service Industry, is organising an international conference on media and entertainment on April 22, 2006 in Mumbai.
Aaj Tak honchos have finally undertaken the much-expected restructuring following the exit of its senior staffers, including Ashutosh, Mrityunjay Jha and Prabal Pratap Singh. As part of this restructuring exercise, Associate Executive Producer, Amitabh, who was heading Tez Channel, has been made the new head for Delhi Aaj Tak, the upcoming channel on Delhi and NCR, which is scheduled for launch next month.
Delhi-based DLF Group, India’s largest real estate developer, has awarded the mandate for all communication needs of its forthcoming IPO to Concept Communications. The account size is pegged in the region of Rs 30 crore. DLF Universal Ltd is coming up with one of the largest in India IPOs in June-July worth Rs 10,000 crore to fund its pan India expansion plans. The group is also venturing into the hospitality sector.
Following the exit of Aaj Tak Executive Producer, Ashutosh, another senior Aaj Tak staffer, Deputy Editor Mrityunjay Kumar Jha, has also put in his papers to join under his ex-colleague at IBN 7. A few other senior Aaj Tak staffers like Metro Bureau Head, Prabal Pratap Singh; Senior Special Correspondent, Sumit Awasthi; and Principal correspondent, Sukesh Ranjan are likely to leave shortly to join IBN 7.]
Ace anchor and Executive Producer of Aaj Tak, Ashutosh has put in his papers and is learnt to be heading towards Global Broadcast News-controlled Channel 7, which is to be renamed IBN-7. Q W Naqvi, News Director, Aaj Tak confirmed the news, saying, “Ashutosh has indeed put in his papers with Aaj Tak”.