Authors
Company blogs: The next big step for e-commerce companies?

E-commerce websites are coming up with new techniques to connect with their customers through digital media websites and blogs in order to maintain a loyal customer base

Vernika Awal Mar 14, 2016 8:04 AM

Vernacular content users have grown by 80% in a year while the English segment is stagnant: Ashish Virmani FreeCharge

Ashish Virmani, AVP-Marketing, FreeCharge spoke to exchange4media about the growing vernacular influence in the digital space and the need for global players to adapt to this new trend to stay relevant

Vernika Awal Mar 7, 2016 8:14 AM

Consumer journey begins from liking a look to actually wearing it and sharing it: Christophe Eymery L'Oreal

Christophe Eymery, Head of Digital and Media at L'Oreal Australia and NZ, presented his keynote on reinventing the beauty with consumer journey in the digital age at ad: tech, held in New Delhi recently.

Vernika Awal Mar 7, 2016 7:54 AM

Vernacular creativity, are we there yet?

Throwing light on the fast evolving vernacular content space and how brands can use this space to extend engagement, eminent marketing heads discussed the need for creativity in the vernacular language space.

Vernika Awal Mar 5, 2016 7:29 AM

ad: tech 2016: ‘Is it about Mad Men or Mad Data?

Enterprises today are contending with the task of how to manage and leverage vast amounts of data said experts during a panel discussion at the ongoing ad: tech 2016 conference which is being held in New Delhi

Vernika Awal Mar 4, 2016 8:38 AM

Innovation starts with empathy: Alexander Schlaubitz VP Global Marketing Lufthansa

Alexander Schlaubitz, Vice President Global Marketing for Lufthansa addressed the audience at ad:tech 2016 and spoke about creating customer value through empathy.

Vernika Awal Mar 4, 2016 8:33 AM

"Our focus will be on establishing the Tinder brand in India & steering its explosive user growth" Taru Kapoor Tinder

A conversation with Tinder’s India Head, Taru Kapoor about the dating app, digital marketing, its future in India and their plans for the year 2016.

Vernika Awal Feb 29, 2016 9:22 AM

We believe that coffee and art go hand in hand hence wanted to engage with creative audiences who love coffee: Bidisha Nagaraj

Café Coffee Day’s Group President Marketing, Bidisha Nagaraj speaks about their latest social media activity – a video campaign in a five part series called ‘Beano.’

Vernika Awal Feb 26, 2016 8:34 AM

Digital media is only limited by what you can think of: Anuradha Aggarwal

Facebook’s Kirthiga Reddy and Marico’s Anuradha Aggarwal discussed the future of digital advertising at the recently held 10th Indian Digital Summit

Vernika Awal Feb 20, 2016 8:53 AM

Leverage Facebook  and Instagram for real time business impact for brands: Facebook and OMG

Omnicom Media Group and Facebook organised an event for advertisers and their clients in Delhi and Mumbai earlier this week .The event, a second of its sorts in India, comprised of digital learning sessions on how to leverage Facebook and Instagram for real time business impact for brands

Vernika Awal Feb 19, 2016 1:51 PM

enba 2015: Credibility is the brand that attracts viewers: Experts

Experts at enba 2015 agreed that international broadcast without borders is less about popularity and more about credibility.

Vernika Awal Feb 15, 2016 9:04 AM

The world today demands diversity in news more than ever before: Anna Belkina

Anna Belkina of Russia Today addressed the guests and media person present at News Next 2016 organised by exchange4media.

Vernika Awal Feb 15, 2016 8:57 AM

Effective imitation at times can be good for implementation and innovation: Murugavel Jankiraman

Murugavel Jankiraman, Founder and CEO of CONSIM (now known as matrimony.com) shared some key learning’s about his brand building journey during his address at the IAMAI 10th India Digital Summit held in New Delhi

Vernika Awal Feb 13, 2016 8:03 AM

"Hindi data content users grew by 30% whereas English data content users grew only by 10% in the last quarter" Rajan Anandan

Rajan Anandan, Managing Director, Google, South-East Asia spoke about 'Building for the Next Billion' and the challenges India faces in the digital domain at the 10th Digital Summit organised by IAMAI in New Delhi

Vernika Awal Feb 11, 2016 8:00 AM

I see the role of a CMO turning into Chief Experience Officer : Umang Bedi

UmangBedi, MD, Adobe – South Asia elucidated the marketing advantages of creative tools, digital media strategy and cloud services at the Internet and Mobile Association of India (IAMAI) 10th India Digital Summit

Vernika Awal Feb 10, 2016 9:21 AM