Authors

Susmita reports on marketing and digital media at exchange4media. She writes on all the new and exciting developments the world of marketing, advertising, and digital media.

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According to Braganza, data goes a long way in helping creatives conceive digital campaigns that work harder towards the middle and bottom the marketing funnel

Venkata Susmita Biswas Jan 22, 2018 8:55 AM

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Bhasin on the checks and balances of new IRS, methodology with new companies like Vedsur on board, interpreting the data and why it’s not fair to compare with previous data

Venkata Susmita Biswas Jan 19, 2018 8:57 AM

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Media Planners are eagerly anticipating the relaunch of the survey after a gap of four years

Venkata Susmita Biswas Jan 18, 2018 9:00 AM

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Digital advertising currently contributes around 15 per cent to the total advertising Industry in India and this is expected to reach 24 per cent of the entire market by 2020

Venkata Susmita Biswas Jan 15, 2018 9:00 AM

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Soon the Facebook News Feed will have fewer posts from businesses, brands and the media and more posts from the user's social circle

Venkata Susmita Biswas Jan 13, 2018 9:28 AM

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The new Consumer Protection Bill of 2018 proposes severe action including imprisonment against advertisers for false and misleading advertisements

Venkata Susmita Biswas Jan 10, 2018 9:00 AM

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Prasoon Joshi, CEO and CCO McCann Worldgroup India and Chairman McCann Worldgroup Asia Pacific, on winning Effie Agency of the Year award, the Paytm campaign and responding to change

Venkata Susmita Biswas Jan 8, 2018 8:58 AM

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The trifurcation of the telecom sector will result in severe competition and higher ad spends

Venkata Susmita Biswas Jan 5, 2018 9:00 AM

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Bhasin hopes that with this expanded base that DAN has developed, in 2018 DAN India should grow at least 2-2.5 times the rate at which the industry is growing

Venkata Susmita Biswas Jan 5, 2018 8:58 AM

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Advertisements in 2017 were dominated by some core global issues: gender equality, women’s rights and need for diversity

Venkata Susmita Biswas Jan 2, 2018 8:58 AM

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Indian advertising campaigns have made a mark in the healthcare and product design categories

Venkata Susmita Biswas Dec 28, 2017 9:00 AM

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Pandey brothers will soon receive the Lion of St Mark, the Cannes Lions Lifetime Achievement Award. They are the first Asians and Indians to win this award

Venkata Susmita Biswas Dec 18, 2017 8:55 AM

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The industry grew by barely 10-11 per cent this year on account of demonetisation and GST

Venkata Susmita Biswas Dec 11, 2017 8:55 AM

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Chinese smartphone maker Gionee is preparing to take on competition in the smartphone category

Venkata Susmita Biswas Dec 7, 2017 8:55 AM

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The newly-wed extensively promoted a jewellery brand, wedding invitation card maker and retailer Big Bazaar on social media channels

Venkata Susmita Biswas Dec 5, 2017 8:53 AM

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The Head of Global Brands & Agencies, Twitter, said that Twitter collects and analyses structured data like user location and unstructured data like user content to find emerging consumer trends

Venkata Susmita Biswas Nov 21, 2017 9:03 AM

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The New Realities study in India is its sixth year. Over 600 online interviews (per country) were conducted in seven countries, as a part of the study.

Venkata Susmita Biswas Nov 20, 2017 9:30 AM

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The revamp introduces multiple changes that will simplify and streamline the process, reduce costs for agencies, and focus squarely on creativity

Venkata Susmita Biswas Nov 15, 2017 9:13 AM

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Even though agencies are back to offering a multitude of services under one umbrella, marketers are sticking to buying services from specialists

Venkata Susmita Biswas Nov 13, 2017 8:55 AM