Susmita reports on marketing and digital media at exchange4media. She writes on all the new and exciting developments the world of marketing, advertising, and digital media.
Within the ambit of the Bill, a manufacturer can be fined Rs. 10 for the first offence of mis-claims and misleading advertising and in case of a subsequent offence, the fine may extend to Rs. 50 lakh. The manufacturer can also be punished with imprisonment of up to two years which may extend to five years for every subsequent offence