Authors

Susmita reports on marketing and digital media at exchange4media. She writes on all the new and exciting developments the world of marketing, advertising, and digital media.

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For most advertisers and marketers, the Facebook Cambridge Analytica incident is a lesson worth learning from

Venkata Susmita Biswas Mar 23, 2018 8:57 AM

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Brand safety concerns are at an all-time high with digital platforms. Could this be the tipping point for brands to shun Facebook?

Venkata Susmita Biswas Mar 21, 2018 8:59 AM

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The impact of the algorithm change has resulted in a significant drop in organic reach and engagement

Venkata Susmita Biswas Mar 16, 2018 2:00 PM

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Women’s viewership of news channels is around 44 per cent during a huge news event like elections or demonetisation, says BARC data

Venkata Susmita Biswas Mar 13, 2018 8:59 AM

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For the first time in 50 years, the ABBYs, organised by the AAAI, has put up hoardings across Mumbai reaching out to all ad men and women, urging them to take part in the awards

Venkata Susmita Biswas Mar 12, 2018 8:59 AM

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Women make up around 30 per cent of the entry-level workforce in the media and advertising world, but this number steadily drops to 3 per cent at the top leadership level.

Venkata Susmita Biswas Mar 8, 2018 8:58 AM

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Within the ambit of the Bill, a manufacturer can be fined Rs. 10 for the first offence of mis-claims and misleading advertising and in case of a subsequent offence, the fine may extend to Rs. 50 lakh. The manufacturer can also be punished with imprisonment of up to two years which may extend to five years for every subsequent offence

Venkata Susmita Biswas Mar 6, 2018 9:00 AM

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In the marketing and advertising world, blockchain can have direct implications on reducing ad fraud and increasing efficiency of ad spends

Venkata Susmita Biswas Mar 5, 2018 8:56 AM

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Brand safety issues arise in the face of sensational reporting on Bollywood actor Sridevi's death

Venkata Susmita Biswas Mar 1, 2018 8:59 AM

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Priyanka Chopra, Kangana Ranaut and Bipasha Basu have recently distanced themselves from the controversial brands they endorsed. Can't they ask for damages or a disclaimer from the brand?

Venkata Susmita Biswas Feb 28, 2018 9:00 AM

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From budgets, lack of mid-level talent, low quality execution, to entry barriers at award shows, the hurdles are many but the industry is upbeat about overcoming them

Venkata Susmita Biswas Feb 26, 2018 9:00 AM

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Decline in fill rates, brand safety concerns and brands moving away from YouTube to Facebook are some factors that have resulted in monetisation dip

Venkata Susmita Biswas Feb 22, 2018 9:00 AM

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In a market that is dominated by giants like Mercedes, Volvo and Mitsubishi, Tata Motors is using VR to deliver a compelling sales pitch

Venkata Susmita Biswas Feb 21, 2018 8:51 AM

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When we approached the 53-year-old, he first said: why me? I don’t even chill out! I am a boring guy! We said: Challenge Accepted!

Venkata Susmita Biswas Feb 17, 2018 9:00 AM

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This bold move by Google will result in a decline in ad inventory and consequently ad revenue loss for those publishers who have been displaying annoying ads.

Venkata Susmita Biswas Feb 15, 2018 8:57 AM

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Netflix India has a constant outdoor presence in the Indian metros of Delhi, Mumbai and Bangalore

Venkata Susmita Biswas Feb 13, 2018 8:57 AM

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J Walter Thompson is globally celebrating 50 years of the account planning division that was first set up by Stephen King in 1968

Venkata Susmita Biswas Feb 7, 2018 8:58 AM

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The Facebook and Google duopoly that claims around 70 per cent of the global ad spends.

Venkata Susmita Biswas Feb 5, 2018 8:56 AM

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exchange4media on Thursday felicitated ad men and brothers Piyush and Prasoon Pandey for being chosen to be honoured with the Lion of St Mark at the Cannes Lions International Festival of Creativity.

Venkata Susmita Biswas Feb 2, 2018 8:58 AM

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The match-making website was set up by the ZEE TV to spark a conversation about the tendency of the society to accept a woman as ‘marriageable’ only if she has a certain type of qualities.

Venkata Susmita Biswas Jan 31, 2018 8:54 AM