Authors

Susmita reports on marketing and digital media at exchange4media. She writes on all the new and exciting developments the world of marketing, advertising, and digital media.

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The European data protection law has come into effect and it basically will impact everyone

Venkata Susmita Biswas May 25, 2018 9:55 AM

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Varma was a film director and film marketing consultant between 2009 and now.

Venkata Susmita Biswas May 23, 2018 2:31 PM

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Sowmya Iyer, founder & CEO says DViO Digital is all set to take on the South East Asia market in 2018

Venkata Susmita Biswas May 22, 2018 9:25 AM

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Kaushik Chakraborty, SVP & Head - Online Sales,Digital Marketing & Alternate Channels, UTI Mutual Fund, has joined the the team as VP - Digital.

Venkata Susmita Biswas May 16, 2018 9:42 AM

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The agency is nominating the Last Laugh campaign, which won in 2017, into the Creative Effectiveness Lions category

Venkata Susmita Biswas May 16, 2018 8:59 AM

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Ambuja Cements ranked no. 2 globally by the Carbon Disclosure Project, the company declared this with its brand of full-page financial results ads

Venkata Susmita Biswas May 14, 2018 8:53 AM

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In 2018, 42% of online ad spend from India will be on video ads and 12 of all digital advertising will be programmatic, GroupM predicts

Venkata Susmita Biswas May 4, 2018 3:52 PM

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Smritika Sharma, Chief Marketing Officer, RAW Pressery, talks to e4m about the company's media spends, brand strategy and more

Venkata Susmita Biswas May 2, 2018 8:56 AM

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Vinod Thadani, Chief Digital Officer, Mindshare South Asia, talks to exchange4media on all the digital hot topics: programmatic, blockchain, data privacy and more

Venkata Susmita Biswas May 1, 2018 8:58 AM

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Facebook doubled ad revenue, 85% of Google's revenue came from ads, Amazon saw 139% ad revenue growth, 50% of Twitter's ad revenue came from video

Venkata Susmita Biswas Apr 30, 2018 8:59 AM

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Any marketing handbook will tell you that brands are apolitical, but consumers in the binary political world want their brands to be political

Venkata Susmita Biswas Apr 24, 2018 8:58 AM

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BBH’s campaign films for BookMyShow on the themes of Tiger Zinda Hai, Padmavat, Padman, Raid, and now cricket have added an unmistakable quirky character to brand BookMyShow.

Venkata Susmita Biswas Apr 18, 2018 9:00 AM

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Slow growth in 2017 and fewer categories at Cannes are the main factors that are influencing how Indian agencies take part in the international awards festival

Venkata Susmita Biswas Apr 17, 2018 9:00 AM

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Analytics features such as Audience Planning and Campaign Reporting are not yet available in the Beta version but should be available soon

Venkata Susmita Biswas Apr 10, 2018 9:00 AM

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Entry barriers such as participation fee and especially the cost to create videos that summarise the entry hold agencies back from taking part.

Venkata Susmita Biswas Apr 6, 2018 8:59 AM

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Facebook shut down the use of data from third-party data partners like Acxiom, Epsilon and Experian in the wake of the scandal

Venkata Susmita Biswas Apr 5, 2018 9:00 AM

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Delna Sethna talks to exchange4media on gender equality, shrinking budgets, digital era and more

Venkata Susmita Biswas Apr 4, 2018 8:53 AM

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Sandeep Reddy, Country Sales Manager, Media, Akamai Technologies spoke to exchange4media about the company’s main focus areas, content trends and more

Venkata Susmita Biswas Apr 2, 2018 8:54 AM

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Indian users are comfortable with sharing personal information and are unaware of the possible scope of misuse of such data, say experts

Venkata Susmita Biswas Mar 29, 2018 8:59 AM

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Facebook is being accused of overlooking a data breach by Cambridge Analytica, a British political consulting firm.

Venkata Susmita Biswas Mar 27, 2018 9:00 AM