Authors

Susmita reports on marketing and digital media at exchange4media. She writes on all the new and exciting developments the world of marketing, advertising, and digital media.

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Experts advice brands to spend on e-commerce platforms during discount sales.

Venkata Susmita Biswas Jul 19, 2018 9:00 AM

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Saurabh Uboweja has repositioned his 10-year-old branding firm as a management consultancy. He shares why this change was needed.

Venkata Susmita Biswas Jul 18, 2018 8:53 AM

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Digital media buyers welcome Twitter's crackdown on bots; believe that the next step is to verify every account on the platform

Venkata Susmita Biswas Jul 13, 2018 8:58 AM

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WhatsApp will soon launch a feature that will alert users about suspicious forwarded messages

Venkata Susmita Biswas Jul 11, 2018 9:00 AM

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The new Ogilvy mantra is about being obsessive about and taking ownership of every aspect of the brand.

Venkata Susmita Biswas Jun 20, 2018 8:53 AM

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The leading home decor brand plans to set up 100 new stores in Tier 2 and Tier 3 cities

Venkata Susmita Biswas Jun 19, 2018 8:53 AM

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India won 40 metals last year at Cannes Lions. There is immense pressure on agencies to maintain the momentum this year

Venkata Susmita Biswas Jun 18, 2018 9:00 AM

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The APAC Head of Strategy and Planning talks to exchange4media about the latest product from PHD and his vision for the agency of the future

Venkata Susmita Biswas Jun 14, 2018 8:55 AM

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Vodafone has now launched a new marketing campaign that showcases Vodafone’s competencies in Enterprise & IoT

Venkata Susmita Biswas Jun 14, 2018 8:52 AM

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Sir John Hegarty loved IPL ads that were Indian. This begs the question: what is Indian and is Indian exclusively desi?

Venkata Susmita Biswas Jun 11, 2018 9:00 AM

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Rajni Menon of Carat, Pallavi Chakravarti of Taproot Dentsu and Prateek Bhardwaj of McCann Worldgroup, share their judging parameters for Cannes Lions 2018

Venkata Susmita Biswas Jun 11, 2018 8:28 AM

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P&G, Tinder, and Abbott Healthcare are betting on Whisper’s Sit Improper and Tinder’s ‘Start Something Epic’ and Abbott Healthcare’s brand campaign

Venkata Susmita Biswas Jun 8, 2018 9:03 AM

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Brand experts feel it is a win-win situation for both Vodafone and Idea as one of the most-anticipated telecom mergers of the year took shape on Friday

Venkata Susmita Biswas & Madhuwanti Saha Jun 4, 2018 9:00 AM

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Senthil Kumar, Chief Creative Officer, JWT India, is on the jury for the coveted Film Lions category

Venkata Susmita Biswas Jun 4, 2018 8:59 AM

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Matthew Quint, the Director of Columbia Business School's Center on Global Brand Leadership, an expert on digital marketing on Blockchain technology

Venkata Susmita Biswas Jun 4, 2018 8:58 AM

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Sir John Hegarty, founding partner of Bartle Bogle Hegarty (BBH), is in India to judge the Star Re.Imagine Awards that will honour the best creatives broadcast on Star Sports and Hotstar during IPL 2018.

Venkata Susmita Biswas May 29, 2018 8:58 AM

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Lulu Raghavan will judge entries in the Design Lions Category while Lyndon Louis is on the Pharma Lions Jury

Venkata Susmita Biswas May 28, 2018 9:00 AM

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CMO Siddharth Banerjee speaks about the Unofficial Sponsor of fans Campaign by Vodafone

Venkata Susmita Biswas May 28, 2018 8:57 AM

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GDPR applies to businesses outside the EU if their data processing activities relate to goods or services offered to individuals in the EU

Venkata Susmita Biswas May 25, 2018 10:01 AM