Authors

Susmita reports on marketing and digital media at exchange4media. She writes on all the new and exciting developments the world of marketing, advertising, and digital media.

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Leading agencies such as The Glitch and Foxymoron have launched their own content studios, which will liaise with brands and content creators

Venkata Susmita Biswas Sep 14, 2018 8:59 AM

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Global VP of Content Partnerships, Twitter, speaks about Twitter's Live Video Content Strategy and why Twitter's strategy is unique

Venkata Susmita Biswas Sep 12, 2018 8:58 AM

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Brands that had not historically supported the LGTBQ cause came out in support of the Supreme Court ruling decriminalising gay sex

Venkata Susmita Biswas Sep 12, 2018 8:56 AM

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Spalding, Product Management for the SMB and Emerging Market Advertising at Google, gives a lowdown on the new digital advertising tools for SMBs

Venkata Susmita Biswas Sep 11, 2018 8:58 AM

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Launching in three weeks with a show featuring AR Rahman, YouTube Originals chooses advertising driven model for its India launch

Venkata Susmita Biswas Sep 10, 2018 8:53 AM

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Experts feel that keeping the brands separate under the umbrella company is a good start

Venkata Susmita Biswas Sep 3, 2018 8:59 AM

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Marketing campaign introducing the new company is expected to break in two weeks

Venkata Susmita Biswas Sep 1, 2018 8:59 AM

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The Head of Advertising Sales & Partnerships, Quora, talks to exchange4media on its pitch to advertisers and the value that it offers to marketers

Venkata Susmita Biswas Aug 30, 2018 8:40 AM

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YouTube's current masthead ad rate of Rs 72 lakh is expected to be doubled as part of the latest revision

Venkata Susmita Biswas Aug 28, 2018 9:00 AM

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Association of Mutual Funds in India launched the Mutual Funds Sahi Hai campaign in March 2017

Venkata Susmita Biswas Aug 27, 2018 8:59 AM

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Senior Vice President, New Business for Mindshare India, talks about agency of the future, the challenges ahead for the agency business, and why she believes Mindshare is a great place to work

Venkata Susmita Biswas Aug 21, 2018 8:58 AM

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Shamsuddin Jasani, Group MD of Isobar - South Asia, speaks about building it as the agency for the digital age as it completes a decade on August 26

Venkata Susmita Biswas Aug 20, 2018 8:58 AM

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From lack of comprehensive courses on the subject to a dearth of opportunities to apply newly learnt skills, digital marketing is a tricky but favoured career option

Venkata Susmita Biswas Aug 16, 2018 9:00 AM

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Pawan Sarda, Group Head, Digital, Future Group, tells us all about the role that digital marketing plays in bringing consumers into stores

Venkata Susmita Biswas Aug 13, 2018 8:57 AM

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FMCG companies' quarterly results for the period ended June 30 show a 14-30% increase in ad spends over last year

Venkata Susmita Biswas Aug 7, 2018 8:59 AM

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YouTube will soon introduce a subscription-based, ad-free version in India which will showcase Original content

Venkata Susmita Biswas Aug 6, 2018 9:00 AM

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GroupM acquired eight-year-old digitally-led creative agency The Glitch six months ago

Venkata Susmita Biswas Aug 3, 2018 8:59 AM

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Google’s Ignition Labs is advising brands to direct users to ‘search’ for brand-related keywords instead of suggesting people to head to a website

Venkata Susmita Biswas Aug 1, 2018 9:00 AM

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Terry spoke to exchange4media about all things digital and India’s place in the IPG Mediabrands universe

Venkata Susmita Biswas Jul 27, 2018 9:00 AM

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John Immesoete talks about the changing role of CCOs in the digital era, new agency models and more

Venkata Susmita Biswas Jul 20, 2018 8:54 AM