Authors

Susmita reports on marketing and digital media at exchange4media. She writes on all the new and exciting developments the world of marketing, advertising, and digital media.

APadamsee?blur=25

Padamsee created some of India’s most iconic ads - Lalitaji for Surf, Cherry Charlie for Cherry Blossom Shoe Polish, the MRF Muscle Man, the Liril Girl, the Kamasutra couple, and Hamara Bajaj. 

Venkata Susmita Biswas Nov 19, 2018 8:22 AM

Youtube?blur=25

Rs 1.4 cr per day ad rate has not deterred brands from already pre-booking all of 2019 for the YouTube Masthead

Venkata Susmita Biswas Nov 16, 2018 8:02 AM

shrenikGandhi?blur=25

Chillout: The CEO and Co- Founder of White Rivers Media is a foodie and loves long walks, unplanned vacations and music

Venkata Susmita Biswas Oct 27, 2018 9:35 AM

digitalfestival?blur=25

Advertisers are spending on digital to run branding campaigns in addition to sales driven performance campaigns.

Venkata Susmita Biswas Oct 24, 2018 8:26 AM

data protection?blur=25

WPP is taking the Personal Data Protection Bill very seriously and urging marketers and its partners to start preparing for the day the law is implemented

Venkata Susmita Biswas Oct 22, 2018 8:33 AM

google shop?blur=25

Ahead of a speculated e-commerce launch, Google has been enumerating the various reasons people should look up products they want to buy on Google Search rather than across multiple e-commerce sites

Venkata Susmita Biswas Oct 19, 2018 8:39 AM

Sreeraman Thiagarajan Of Agrahyah Technologies?blur=25

The Mumbai-based agency was founded in 2017 by Sreeraman Thiagarajan, Rushabh Vasa and Uppal Shah

Venkata Susmita Biswas Oct 18, 2018 8:21 AM

VanillaFilmsFounders?blur=25

The ad film house launched by Harshik Suraiya, Chintan Pandav, and Vinit Bhatt completes one year

Venkata Susmita Biswas Oct 16, 2018 8:39 AM

amazon-flipkart?blur=25

Turns out both ecommerce giants are harping on the word 'budget' to expand their reach and bring the next wave of consumers online. But will it work?

Madhuwanti Saha & Venkata Susmita Biswas Oct 12, 2018 9:06 AM

#metoo?blur=25

Ad women's The Collective in the process of formulating action plan for independent body to address sexual harassment.

Venkata Susmita Biswas Oct 12, 2018 7:30 AM

Me Too?blur=25

Two Editors of The Pioneer and founder of ad agency Happy mcgarrybowen, have been named in the #MeToo movement. Women want to quit toxic work environments

Venkata Susmita Biswas Oct 11, 2018 8:09 AM

Me Too?blur=25

TOI Hyderabad Editor sent on Administrative Leave, Gautam Adhikari resigns as a senior fellow of a think tank, Ashish Bhasin writes to all DAN employees and more

Venkata Susmita Biswas Oct 10, 2018 7:55 AM

#MeeToo?blur=25

Some agencies and media organisations say they are looking into the allegations made against their employees.

Venkata Susmita Biswas Oct 9, 2018 1:09 AM

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Aggarwal had joined Marico Limited in 2015 as CMO. Until a new CMO is appointed MD and CEO, Saugata Gupta, will oversee marketing initiatives of the company.

Venkata Susmita Biswas Oct 8, 2018 10:03 AM

flipkart?blur=25

Flipkart to deliver over 3 million personalised digital ads over the course of the three week campaign that began last week

Venkata Susmita Biswas Oct 8, 2018 9:08 AM

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Fox Star Studios along with Merkle Sokrati built a Marketing Data Platform that can envisage varied audience personas and capture the many facets of the audience's purchase journey through a digital campaign

Venkata Susmita Biswas Oct 1, 2018 8:58 AM

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In the US, advertisers are expected to spend $4.61 billion on Amazon in 2018, accounting for 4.1% of all digital ad spend. While in India, nearly 15% of digital ad monies can be attributed to the ad revenues of OTT platforms.

Venkata Susmita Biswas Sep 24, 2018 9:00 AM

?blur=25

Namrata Keswani, George Kovoor and Burzin Mehta, the dynamic trio that leads the digital arm of Ogilvy India, talk about how a mainline agency like Ogilvy is making digital a part of its DNA.

Venkata Susmita Biswas Sep 21, 2018 9:00 AM

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Foley, President of Landor Southeast Asia Pacific & Japan, talks about brand purpose, how to best use technology for branding and his learnings from being on the client-side of the table.

Venkata Susmita Biswas Sep 20, 2018 9:00 AM