Authors

Susmita reports on marketing and digital media at exchange4media. She writes on all the new and exciting developments the world of marketing, advertising, and digital media.

Siddharth Banerjee?blur=25

Flashed yesterday: Banerjee ex-EVP Marketing for Vodafone takes on the role of Director- Global Sales Organisation (GSO) at Facebook India.

Venkata Susmita Biswas Jan 10, 2019 11:17 AM

Landor India?blur=25

Robertson will work on Landor’s clients in India and Sri Lanka

Venkata Susmita Biswas Jan 9, 2019 9:46 AM

collage?blur=25

In his new role, Deshpande will create and monetise sustainable and scalable IPs for the ever growing digital/OTT space for domestic and international markets.

Venkata Susmita Biswas Jan 7, 2019 8:55 AM

Maggi?blur=25

The print campaign that began on January 5 comes as a response to the Supreme Court’s decision to revive the class-action suit against the company

Venkata Susmita Biswas Jan 5, 2019 9:33 AM

RamAsrey?blur=25

Matrika Gupta, of the famous Ram Asrey sweet shop in Lucknow, takes us through the success story of the small town sweet shop that embraced digital advertising three years ago

Venkata Susmita Biswas Jan 4, 2019 8:19 AM

digital?blur=25

Take a look at what industry experts think will define digital advertising in 2019

Venkata Susmita Biswas Jan 3, 2019 8:33 AM

2019?blur=25

The Indian advertising industry will grow at a healthy CAGR of 14-15% during 2019. Advertising revenues will be around Rs 70,000 - Rs80,000 cr this year.

Venkata Susmita Biswas Jan 2, 2019 8:59 AM

digitalAds?blur=25

Experts choose some of the outstanding technology and digital-driven campaigns of the year gone by

Venkata Susmita Biswas Jan 2, 2019 8:00 AM

Mindshare?blur=25

December 31 will be his last working day at Mindshare India. Deshpande joined Mindshare in 2010 as Senior Director-Content at Mindshare Fulcrum.

Venkata Susmita Biswas Dec 29, 2018 10:37 AM

ai robot?blur=25

Publicis Groupe's Holiday Greeting video shows the holding company's AI platform Marcel struggling to make friends in office

Venkata Susmita Biswas Dec 24, 2018 8:30 AM

Yearender?blur=25

Voice may not be a media product yet, but it has varied applications and offers brands a unique way to engage with consumers, say experts

Venkata Susmita Biswas Dec 19, 2018 8:28 AM

bauua?blur=25

Shah Rukh Khan starrer Zero has become the first Bollywood film to utilise Amazon Alexa, develop a Snapchat filter, and even create a Whatsapp sticker pack.

Venkata Susmita Biswas Dec 19, 2018 8:18 AM

pewdiepie?blur=25

The gap between the two channels is now at 1.3mn subscribers & PewDiePie is expected to hold the title of the most-subscribed channel until 2023

Venkata Susmita Biswas Dec 17, 2018 8:44 AM

mumbai police?blur=25

Sunchika Pandey Group Director, Citizen Initiatives & Government division, Gozoop, tells us how she built the social profile for the Mumbai Police Department step by step

Venkata Susmita Biswas Dec 12, 2018 8:04 AM

Carvaan?blur=25

As of December 5, one million units of Carvaan has been sold since its launch. Carvaan contributes nearly half of Saregama’s music revenue.

Venkata Susmita Biswas Dec 6, 2018 8:50 AM

spotlight?blur=25

Stakeholders of the influencer economy agree that the attempts to clean up the ecosystem or ‘drain the swamp’ are welcome, but not enough.

Venkata Susmita Biswas Nov 26, 2018 8:23 AM

whatsapp?blur=25

Ezetap co-founder and CEO, Abhijit Bose, has been appointed as the WhatsApp India head on Thursday

Venkata Susmita Biswas Nov 22, 2018 8:53 AM

gozoop?blur=25

Now completing a decade, GOZOOP has successfully acquired four agencies - Red Digital, iThink, 56 Blue Lights and HAT Media

Venkata Susmita Biswas Nov 21, 2018 8:18 AM

Virendra Gupta?blur=25

CEO and Founder, Virendra Gupta talks about competition, local language content, using AI and ML and taking on Google and Facebook

Venkata Susmita Biswas Nov 20, 2018 8:55 AM