Brands increasingly focus on after-sales service ads, reassure customers?blur=25

There is a fresh crop of after-sales customer service based TVCs, which have a unique message but will only see fruition if the service lives up to the claims made in the ads

Venkata Susmita Biswas Mar 20, 2017 8:24 AM

Following sexual assault allegations against Arunabh Kumar of TVF, experts believe clumsy handling of accusations threaten to damage brand image?blur=25

On Monday, a woman in an anonymous open letter accused CEO of The Viral Fever Arunabh Kumar of molesting her on multiple occasions. Following the allegation, Twitterati has called for a boycott of TVF

Venkata Susmita Biswas Mar 16, 2017 8:15 AM

VISA India now promotes digital payments with #KindnessisCashless campaign?blur=25

VISA, the credit card brand, in a bid to sign in more users and push the forward the Digital India movement launched a campaign asking uses of VISA cards to teach others how to

Venkata Susmita Biswas Mar 6, 2017 8:39 AM

Consumer behaviour has negatively impacted Search Engine Marketing?blur=25

The DAN e4m Digital Report finds that the share of advertising spends on Search will decline from 27% to 19% by 2020.

Venkata Susmita Biswas Mar 6, 2017 7:56 AM

Women across the world finally take centrestage in sportswear ads?blur=25

A recent global campaign from Adidas features women athletes, a woman fitness trainer, and super-model Karlie Kloss

Venkata Susmita Biswas Feb 24, 2017 8:05 AM

When Paper Boat’s founder tried to bring back 25kgs of purple carrots from Turkey to recreate a forgotten Indian drink…?blur=25

Three of India’s leading entrepreneurs Neeraj Kakkar of Paper Boat, Vijay Shekhar Sharma of Paytm and V Vaidyanathan of Capital First came together at Outlook Business Leading Edge 2017 to share their insights on becoming entrepreneurs

Venkata Susmita Biswas Feb 22, 2017 8:17 AM

Fashion brands stand up aggressively for women empowerment?blur=25

Be it the latest offering from Reliance’s AJIO, Myntra, Zivame, or even the global brand - United Colours of Benetton, each of the brands have offered their take on various aspects of women empowerment

Venkata Susmita Biswas Feb 21, 2017 8:42 AM

Patanjali's ad receives flak on social media for trashing "unsanskaari girls"?blur=25

One of Patanjali’s most recent advertisements for it Saundarya-line of skin care products received flak on social media for suggesting that a “traditional” girl who uses Patanjali products has superior skin compared to her “bindass, wannabe-type” sister

Venkata Susmita Biswas Feb 13, 2017 7:56 AM

Advertisers need to change their views about ASCI’s role: SK Swamy, ASCI Chairman?blur=25

Advertisers who have so far challenged ASCI’s role as a self-regulatory body saying that it should not be interfering and commenting on their work will now have to modify their view based on the SC’s judgement, says SK Swamy, ASCI Chairman

Venkata Susmita Biswas Feb 13, 2017 7:51 AM

Parachute Advansed Hot Oil moves from aspirational to inspirational with latest ad?blur=25

Parachute’s latest ad has garnered 6 lakh views on YouTube following the campaign’s launch on January 24, 2017

Venkata Susmita Biswas Feb 9, 2017 8:09 AM

#RepublicTV garners netizen support; goes social for recruitment, building viewership base?blur=25

Across social media channels #RepublicTV, #Republic, @republic, and #workwithArnab have spurred close to 24,000 social media interactions since January 12. The conversations around Republic, workwithArnab were 41.2 per cent positive in sentiment and only 13 per cent negative, with many people seeking to join the team and registering their unwavering support for the channel

Venkata Susmita Biswas Feb 8, 2017 8:12 AM

No dramatic drop in digital ad spends post demonetisation, say industry experts?blur=25

Sanjay Mehta, Charulata Ravikumar and Rajiv Dingra say digital medium did not see dip in advertising post demonetisation

Venkata Susmita Biswas Feb 1, 2017 9:09 AM

Titan Raga returns with another progressive TVC?blur=25

Titan Raga TVC campaign speaks about the modern Indian in the context of a woman’s career, marriage, & gender bias at the workplace.

Venkata Susmita Biswas Jan 31, 2017 7:59 AM

As Adblock hits ad sales revenue, Indian news websites grapple with tech glitches?blur=25

Aggressive Adblock Plus software updates that beat the latest adblock-block seem to be keeping Indian news websites on their toes

Venkata Susmita Biswas Jan 18, 2017 8:15 AM

Innovative ad campaigns riding on the back of demonetisation?blur=25

A look at the ad campaigns that hit the mark during the demonetisation season, and understanding why other brands failed to utilised a golden 4-month window to launch innovative advertising campaigns

Venkata Susmita Biswas Jan 11, 2017 8:16 AM

Paytm faces multiple challenges at  a crucial juncture of its journey?blur=25

Multiple tragedies have befallen the mobile-wallet service provider from technical glitches to trademark infringements and advertising failures that the brand needs to overcome

Venkata Susmita Biswas Jan 6, 2017 8:29 AM

Rewind 2016: Advertising campaigns that broke social stereotypes?blur=25

2016 saw many campaigns that dealt with social causes. Here are some that were the most popular

Venkata Susmita Biswas Jan 4, 2017 9:02 AM

Jack Dorsey draws out plan for Twitter upgrades based on user wishlist?blur=25

Twitter CEO Jack Dorsey asked users to tweet what they would like to improve or change in Twitter in 2017. Users wrote back and Dorsey said he will attempt to address the concerns of the users

Venkata Susmita Biswas Jan 3, 2017 8:01 AM

The next big thing: Live broadcasts on social media?blur=25

Facebook, Twitter, and Instagram now have the feature to live broadcast videos from their mobile apps. Could this be the next big thing for advertisers and marketers?

Venkata Susmita Biswas Dec 29, 2016 8:54 AM

Bitcoins usage catches up as consumers seek ways to wade cash crunch?blur=25

Bitcoin start-ups in India witness spike in user registrations post demonetisation

Venkata Susmita Biswas Dec 27, 2016 8:09 AM